Dots Oyebolu, Client Strategist & Marketing Director at Content Allies, joins the show to discuss the demand generation benefits of account-based podcasting. Drawing from his marketing experience with 200+ global businesses, Dots shares techniques for B2B podcasting, including:
* Analyzing and utilizing podcast metrics.
* Ongoing optimization of topics and structure.
* Increasing SEO rankings and measuring ROI.
Listen to learn why more B2B marketers are embracing podcasting and Dot’s best tips for turning your business podcast into a revenue engine.
Time Stamps:
* (01:20) Dot’s notable SEO/marketing influences
* (4:00) What is account-based podcasting?
* (7:30) Increasing SEO rankings for your podcast
* (18:40) What podcast metrics to focus on
Contact Us
We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.
Sponsor
This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.
Links
- Follow Dots on LinkedIn
- Follow Ryan on LinkedIn
- Follow Drew on LinkedIn
- Learn more about DemandJump’s marketing tools
- Check out Ryan’s book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works
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