Get ready for an exciting episode as we welcome Christopher Day, better known as Toph, back to the show! Toph is the former CEO of DemandJump and is now leading the charge as the CEO of Elevate Ventures, the #1 most active Seed and Early Stage investor in the Great Lakes Region and ranked 20th in the entire US. Toph is also a co-author of a groundbreaking new book, Pillar Based Marketing, which he wrote with co-host Ryan Brock. Whether you're a CMO or CEO in the B2B or B2C world, or even if you run a small or large company, you won't want to miss out on the valuable insights offered in this episode.
Quote
“PBM gives the marketer a seat at the strategy table. It raises their profile within the organization of critical importance, right to the strategy and the future of that company.” - Christopher Day, CEO, Elevate Ventures
Time Stamps:
* (1:00) Welcome back Toph!
* (3:00) Why did Ryan and Toph write the “Pillar Based Marketing” book?
* (5:53) Does the rise of AI tools impact PBM?
* (11:00) What will CEOs and CMOs gain from the book?
*(19:00) What’s next for Elevate Ventures
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