Get ready for an exciting episode as we welcome Christopher Day, better known as Toph, back to the show! Toph is the former CEO of DemandJump and is now leading the charge as the CEO of Elevate Ventures, the #1 most active Seed and Early Stage investor in the Great Lakes Region and ranked 20th in the entire US. Toph is also a co-author of a groundbreaking new book, Pillar Based Marketing, which he wrote with co-host Ryan Brock. Whether you're a CMO or CEO in the B2B or B2C world, or even if you run a small or large company, you won't want to miss out on the valuable insights offered in this episode.
Quote
“PBM gives the marketer a seat at the strategy table. It raises their profile within the organization of critical importance, right to the strategy and the future of that company.” - Christopher Day, CEO, Elevate Ventures
Time Stamps:
* (1:00) Welcome back Toph!
* (3:00) Why did Ryan and Toph write the “Pillar Based Marketing” book?
* (5:53) Does the rise of AI tools impact PBM?
* (11:00) What will CEOs and CMOs gain from the book?
*(19:00) What’s next for Elevate Ventures
Contact Us
Got a topic idea? Hot take? Guest pitch? We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.
Sponsor
This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com