Vito Santoro is the Founder of BrandVelocity.io, an award-winning author, and SEO expert with 18+ years of experience advising solopreneurs, entrepreneurs, and startups. In this episode, Vito shares tips for building topical authority and genuine audience engagement.
It’s a jam-packed episode, so listen to hear:
(*) What solopreneurs and startups are getting wrong about topical authority. [09:10]
(*) Technical SEO strategies for topical authority. [17:36]
(*) The role of generative AI in your SEO strategy. [22:40]
Time Stamps:
* (02:23) Vito’s SEO journey: The wild west to the new frontier
* (05:42) Why topical authority is the new keyword research
* (12:12) Personal branding for topical authority
* (19:37) Educate your audience without overhyping content
* (26:24) Lightning round!
Contact Us
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Sponsor
This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.
Links
- Follow Vito on LinkedIn and read his newest book, Rite Of Passage: Transitioning from Wantrepreneur to Successful Entrepreneur
- Follow Ryan on LinkedIn
- Follow Drew on LinkedIn
- Ready to dive deeper into PBM? Grab Ryan’s book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works
- Learn more about DemandJump’s marketing tools
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