This episode is for anyone ready to convert website traffic into actual qualified leads. We deep dive into the key steps needed to turn your content into a conversion powerhouse with Jeff Gavio, the Head of Demand Generation at Gisual. Get ready to find out:
(*) Why content fails to ignite lead generation. [05:52]
(*) The first steps to take to transform older content. [07:55]
(*) How to better align content to user intent and the customer journey. [15:44]
More Time Stamps:
* (01:33) Jeff’s data-driven background
* (13:05) A/B testing for better a conversion rate
* (25:55) Lightning round!
Contact Us:
We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.
Sponsor:
This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.
Links & Resources:
- Don’t be a stranger: Follow Jeff, Ryan, and Drew on LinkedIn.
- Ready to rank on page one? Learn more about DemandJump’s marketing tools.
- Check out Jeff’s book recommendation for data-driven marketing, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric Siegel
- Here’s another awesome data-driven book by co-host Ryan Brock: Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works
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