Paid Traffic Lab
Each week we share the latest news and information in the world of paid media. Whether you are startup, established business or a consultant/expert you will discover ways to grow your business through paid advertising and stay on top of the constant changes happening as the platforms evolve. Paid Advertising is the fastest way to grow any business when done correctly. The Paid Traffic Lab Podcast provides the shortcuts you need to stay agile and leverage the growing opportunities in paid media. We also provide bonus training on the website related to each of the episodes linked within the show notes each week.
Episodes
Kevin shares some of his experiences of clients being almost hacked through phishing and actually losing close to $12k overnight by a hacker in Vietnam.
Highlights
- Getting hacked
- What to do if you get hacked
Kevin and Spencer talk about what you should be doing with your business now even though the world is turned upside-down with COVID-19 and the upcoming elections.
Highlights
- Why you shouldn’t give up right now and why things are great right now
- All working f...
Spencer and Kevin talk about Kevin's first impressions of TikTok Ads, which targeting options are available, and who will benefit the most from running ads currently.
Highlights
- All about TikTok
- Running Ads in TikTok
Kevin and Spencer talk about some things to consider when growing your business through online advertising such as Facebook, Google, and Instagram Ads.
Highlights
- Paying ads
- Growing your business
- Read more
Kevin and Spencer share how to improve your campaigns by structuring them to give more balanced traffic across the ad placements rather than FB Mobile Newsfeed getting most of the traffic in Automatic Placements.
Highlights
- How you might be hurting yourself
Kevin and Spencer talk about the merits of not using Campaign Budget Optimization.
Highlights
- CBO vs. Non-CBO
- Running CBO
- Campaign Budget Optimization
Kevin dives deeper into the analytics, ad reporting, and the philosophy you should embrace to make the most of your campaigns and make decisions on how to scale.
Highlights
- Understanding your analytics
- Making reports
Click To Call is no longer for just Google Ads. In this episode, Kevin and Spencer talk about running Click To Call ads on Facebook and what you need to know.
Highlights
- Facebook click to call
- Google ad credit
Kevin and Spencer explore the click to call options in Google and Facebook Ads.
Highlights
- Running Google ads for local businesses
- Showing your phone number in the ad
- Costs per c...
Kevin and Spencer talk about how to profile and narrow down your target audience to improve your advertising performance.
Highlights
- Understanding your customer
- Getting access to Facebook page
- Read more
In this episode, Kevin and Spencer dive deeper into the details regarding the new Facebook Shops and the requirements in order to sell your products through shops.
Highlights
- Requirements needed
- Facebook marketplace
Kevin and Spencer chat about how to get more traffic and sales through Instagram Stories and what you need to change in your ad strategy to do it.
Highlights
- Growing your business revenue through Instagram
- Using Instagram stories
- Read more
Spencer and Kevin talk about new features from Facebook to make it easier for businesses to do more social selling through their platforms beyond Facebook Marketplace.
Highlights
- Facebook and Instagram are the same company
- Connecting your shop with Faceboo...
Spencer and Kevin talk about a few recent changes at Google in light of the current situation with Covid-19 and the need for more transparency in advertising.
Highlights
- How people are targeting you
- Having an e-commerce business
- Read more
In this episode, Spencer and Kevin talk about the latest news about Facebook's plans for Campaign Budget Optimization. Last year, they had been talking about their decision to make CBO mandatory. In this episode, they chat about why it makes sense to have both options available.
Highlights
- Changes in ad prices ...
As COVID_19 started to peak during March, Kevin and Spencer saw dramatic changes to advertising costs across platforms. While Google and Facebook reported an increase in profits for Q1 2020, they are hoping to at least stay even for Q2 while more businesses are still holding advertising budgets during the shutdown and layoffs. They continue to see lower ad costs for clients that have continued advert...
While you may not be promoting your business as much as you had in the past, now is one of the best times to be running paid traffic to your content to build retargeting audiences once the economy opens back up and starts to recover.
Highlights
- Content and earned media
Kevin speaks with Jules Dan from Australia on how to best leverage storytelling in your marketing. Have you ever heard a great story and felt, “Wow! I'm inspired and ready to take action!”....But then your time to shine in front of your audience comes and you lose their interest. Why is that? Today, you'll learn how to start crafting stories that make doing business with you a no-brainer, while feeli...
Spencer and Kevin talk about how to survive the recession and actually come out better than your business was before by continuing to market throughout the downturn, and how to accelerate your recovery to bypass your competition.
Highlights
- Talking about a blog post from socialbakers.com about marketing in a recessio...
In this episode, Spencer and Kevin talk about how to adapt your business to the pandemic and why now is the best time to be investing in your marketing strategy.
Highlights
- Why now is the best time to market your business
- The coronavirus today ...
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