In this episode of the Painless Posting Podcast, Maggie Carey introduces the 'scroll test,' a method to audit your social media profiles to ensure they are clear, consistent, and compelling. She outlines five steps for performing the scroll test: examining your profile from a stranger's perspective, conducting a three-second bio check, ensuring visual consistency, checking the tone of your captions, and including calls to action. Maggie also shares AI shortcuts, such as using Chat GPT for bio and tone checks, and a 'gentle roast' to provide constructive feedback. Listeners are encouraged to apply these steps to improve engagement and follow a seven-day plan for consistent content creation.
00:00 Introduction: The Scroll Test Challenge
00:29 The Importance of Clear and Compelling Content
01:56 Case Study: Lisa's Candle Business
03:16 Step-by-Step Guide to the Scroll Test
03:59 Step 1: Stranger's Eyes
04:47 Step 2: The Three-Second Bio Check
06:07 Step 3: Visual Vibes
07:14 Step 4: Caption Tone Check
09:08 Step 5: Call to Action Audit
09:46 Bonus: The Gentle Roast Request
11:56 Analyzing Your Results and Final Tips
13:40 Conclusion and Homework
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