In this episode of the Painless Posting Podcast, hosted by Maggie Carey, listeners will learn why the traditional 'link in bio' CTA is no longer effective and discover actionable strategies to increase social media engagement. Maggie breaks down common CTA mistakes and provides practical replacements that are more conversational and urgent, ensuring higher click-through rates. The episode also explores platform algorithms' impact on external links and offers a step-by-step guide to rewriting weak CTAs. Additionally, Maggie shares a client success story and introduces a useful shortcut for crafting compelling captions, making social media posting intuitive and impactful.
00:00 Introduction: The Problem with 'Link in Bio'
01:04 Why 'Link in Bio' Fails
02:04 Effective CTA Strategies
03:04 Real-World Examples and Solutions
04:33 Platform Algorithms and CTA Placement
05:42 Common CTA Mistakes and Fixes
09:24 Using AI for Better CTAs
10:49 AB Testing Your CTAs
12:31 Pro Tips for Maximizing Engagement
13:43 Conclusion and Next Steps
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