In this episode of the Painless Posting Podcast, host Maggie Carey unveils the powerful potential of LinkedIn Live as a strategy to increase engagement on the platform. She highlights compelling statistics (seven times more reactions and 24 times more comments than regular posts) and explains the unique benefits of live interaction.
Maggie walks listeners through the entire process, including setting up the tech, planning content, promoting the live session, and repurposing the content afterward. She also provides a comprehensive checklist of dos and don'ts to ensure a successful LinkedIn Live experience, emphasizing the importance of authenticity, engagement, and consistency.
Finally, she challenges listeners to schedule their first LinkedIn Live within the next two weeks and offers additional resources to optimize their LinkedIn profiles.
00:00 Introduction: The Power of LinkedIn Live
01:05 Why LinkedIn Live Works
02:07 Preparing for Your LinkedIn Live
03:25 During the LinkedIn Live: Best Practices
04:19 Post-Live Strategies
05:23 Dos and Don'ts of LinkedIn Live
11:14 Final Thoughts and Challenge
11:57 Conclusion and Resources
Resource mentioned in video: https://linkedinguidebook.com
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