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May 5, 2025 53 mins

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In this powerful episode of Palm Harbor Local, host Donnie Hathaway sits down with Shane Stanfield, a veteran, entrepreneur, and founder of Cryogenics Rejuvenation and Recovery. Shane shares his journey from serving as an EMT and firefighter in the Air Force to launching a successful landscaping business, and ultimately discovering his passion for holistic wellness through cryotherapy.

What You'll Learn in This Episode:

  • How Shane transitioned from landscaping to wellness entrepreneurship
  • The physical and mental benefits of cryotherapy
  • Differences between cryotherapy and cold plunges
  • How the 75 Hard Challenge reshaped Shane's mindset and business
  • Shane’s recovery and weight loss services and why they're more than just treatments—they're lifestyle transformations

Whether you're curious about cryotherapy, looking to improve your recovery and wellness, or inspired by stories of personal and professional growth, this episode offers powerful insights into dedication, discipline, and healing.

Stroll through the laid-back streets of the Palm Harbor community with this informative podcast, proudly brought to you by Donnie Hathaway with The Hathaway Group, your trusted guide and local expert in navigating the diverse and ever-changing property landscape of Palm Harbor.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Thanks for tuning in to another episode of Palm
Harbor Local, the podcastdedicated to building community
and sharing inspiring storiesfrom the heart of Palm Harbor.
I'm your host, donnie Hathaway,and today we're joined by Shane
Stanfield, the owner andfounder of Cryogenics,
rejuvenation and Recovery.
Now Palm Harbor Local is allabout spotlighting individuals
and businesses who are making adifference, overcoming
challenges and fosteringconnections right here in our

(00:23):
hometown.
If you are passionate aboutgrowing together, getting
involved and celebrating thepeople that make Palm Harbor
thrive, you're exactly where youneed to be Now.
In today's episode, you'lllearn what led Shane to starting
cryogenics, rejuvenation andrecovery, what is cold therapy,
comparing cold plunging tocryotherapy, and then also how
the 75 hard challenge changedShane for the better.

(00:44):
Now don't forget connect withus on Instagram at
palmharborlocal forbehind-the-scenes content, and
sign up for our weeklynewsletter Living Palm Harbor at
palmharborlocalcom.
Now let's dive in and meetShane.
Shane, welcome to the podcast.

Speaker 2 (01:01):
Yeah, thank you very much.
I appreciate you having me heretoday.

Speaker 1 (01:04):
Yeah, I'm excited to chat with you and get to know
you and your business a littlebit more.
Um, but let's start like before.
Um, it's cryogenics andrejuvenation and recovery,
recovery.
What did you do before?

Speaker 2 (01:21):
Um, well, I was in the air force, so I was a
firefighter in the Air Force andI was also an EMT and when I
got out of the Air Force I was aDOD firefighter.
So I worked for the governmentas an EMT firefighter for about
a year or so after I got out ofthe military and I started a

(01:43):
landscape business, business onthe side, because when you work
for the government you get twodays on and three days off and
then you get a Kelly day once amonth, so then you get a whole
week off.
So I started a little sidebusiness in Spring Hill where my
parents live, and it just kindof blew up and I, you know it

(02:07):
was.
It was very profitable and Ienjoyed doing it at the time
because I was in my earlytwenties and where I was at um,
I was in Avon park air forcerange, um, when I was a
firefighter and they were reallyum slow there.
So I think I was there for ayear and they might've had I
don't even know if they had oneemergency man.

(02:27):
So it was like a lot of retiredguys, yeah, I mean yeah, but I
was young and I still wanted tolike do stuff, you know.
So I was like I got super,super bored.
The money was okay, but, um,the lawn business kind of just
took off.
I just had a thing for it.
And you know, the craziestthing, man is, I've never even I
never even planted a plant inmy entire life.
And before I ended up sellingthe business, I was doing like

(02:50):
these big, huge rock landscapedesigns and stuff too.
Yeah, and never even.
I kind of just self-taught, Iwas actually mowing lawns and
then doing hedges and stuff.
And then I actually learnedfrom the customers like yelling
at me for like not doingsomething right, you know, like
I would miss a spot or not getunder like the roots or whatever
, and I just kind of learnedthat way.

(03:10):
Um, and then actually actuallyback when I started um,
landscaping I don't even know ifI I didn't even use map quest
man I was like cause, like toget to all the houses.
I remember like pulling out mymap and like just pinpointing,
like trying to get like all mydifferent houses and stuff, and
it was, yeah, it was a mess.
But then, um, and then I kindof got good at it and then I

(03:33):
started started getting intomore of the landscape design
part of it and um became prettylucrative.
Um, I enjoyed doing it, but Iwas the.
I always worked inside thebusiness, so I always had
employees too.
But I had to be hands-onBecause, I guess, first of all,
I was young and I've never had abusiness before, so I didn't

(03:57):
really understand how businessworked.
So I busted my butt up for 17years, man, oh, wow, yeah, and
outside in the sun laying sod,putting rock in, and I was
always hands-on guy.
So I enjoyed doing it for along time.
But then I kind of started toweigh on me as I got older, like
in my, yeah, in my, in mythirties and um, I also do, uh,

(04:20):
jujitsu and I've got some boxingexperience.
And I was actually training fora world tournament in Las Vegas
and I'll get to the point herein a minute and I hurt my back,
Okay.
And I was actually like twoweeks away from going to Vegas
for Worlds for Jiu-jitsu and abuddy of mine was like, hey, hey

(04:44):
, dude, um, we should try thiscryotherapy stuff.
And I was like, dude, I hatethe cold, I'm not doing it like.
Like, what is cryotherapy firstof all?
And he's like, oh, you goinside this cold thing.
It's like negative 200 degrees.
You know you'll love it andhe's like floyd mayweather's
doing it, you know, and heshowed me some videos of floyd
mayweather in this, this littletube with his neck hanging out

(05:04):
and I'm like holy cow man.
I was like I don't know man,I'm not going to do it, I hate
the cold.
I was really nervous and he'slike no man, just go down.
So we went to this place inTampa like back in 2000, early
17, maybe it was 2016.
Like, I think they were likethe first around.
There was only like a fewplaces and, um, I went down and
I tried it and immediately Ijust kind of fell in love with

(05:28):
the business and what it wasabout.
You know how it was somethingdifferent that could help people
in a more natural way versussomething that, um, you know
it's the versus taking pills andyou know going to the doctor
and getting medications and Imean nothing against doctors,
but there's natural ways to makeyourself feel better rather

(05:49):
than taking drugs and I justkind of fell in love with the
whole concept of this holistichealing.
And I just started asking theowner all these questions like
hey, dude, like where do you getthe equipment from Like, like,
does this really work?
How long you've been doing this?
What else do you do?
What else helps?
And so, and I was actuallyprobably kind of annoying at the

(06:13):
point, but I was like, look man, I want to start something like
this.
You know, I think this has apotential to really do really
well and help a lot of peoplewithout having to be on any type
of medication or drugs, or atleast help heal people in a way
without resorting to otherthings.
And um, then I started going todifferent places.

(06:35):
It was only like maybe threeplaces at the time I think us
cryo was in Tampa and there wasa place and, um, and they're
still open X cryo and Wesleychapel shout out love those guys
.
Um, anyways, they're.
Uh, they really helped me.
And I started going fordifferent reasons for anxiety,
um, helping with sleep, and justwanted to see and make sure
that it was not just a fad andthat was.

(06:56):
It was a legit business thatwas helping and I loved it.
I I still to this day, I don'tlike the cold, but I'll do it
because I know the benefits.
I understand how it helpsrelease norepinephrine in the
brain and that helps increaseawareness.
You feel better.
It lowers cortisol levels inthe body, so that way you're

(07:18):
going to have less pain andinflammation.
You're going to have moremobility.
So I mean, the service isamazing, love it.

Speaker 1 (07:25):
You're going to have more mobility.
So, uh, I mean, the service isamazing, Love it, so yeah that's
um, it's interesting how youprogressed in into that, uh,
into this business.
But I want to go back to the,to the first business you had,
and, like, growing up, did youever want to be a business owner
, like, was that something elselike always on your mind, or?

Speaker 2 (07:41):
Honestly, as a kid, and I've always wanted to be a
multimillionaire Okay, that waskind of like I never really knew
how, but it's always like beenin my like, like for some reason
I just know that that's goingto happen one day, you know, not
just a millionaire, but like amultimillionaire.
And not just for selfishreasons, but because I know that

(08:04):
whatever God put in my heart,it's going to help other people.
You know, it's not just aboutme, it's about lifting others,
and whoever works for me, youknow, is also going to be
successful too.
And then, through my journey,I'm going to be able to help
other business owners when thetime is right too.
And it's not just about that,but I've always kind of just

(08:27):
wanted I never really thoughthow, but I just kind of always
wanted to be very successful andit's always just been something
I wanted to do, like my, my dad, my dad's side, my grandmother
was a interior designer and thenmy grandfather was a doctor
it's whatever out of Dade city,dr Stanfield, um.

(08:47):
And then on my mom's side wasmy meemaw, and she was the most
loving, caring person, um, thatanybody had ever met.
I mean, she'd had, she didn'thave much of anything at all and
would give her shirt off, herback to help people.
It was amazing, I mean, I'venever seen much of anything at
all and would give her shirt off, her back to help people.
It was amazing, I mean, I'venever seen anything like it.

(09:08):
So I've seen both sides.
You know what it's like to havenothing and then what it's like
to, you know, have pretty muchanything you want to.
So I kind of understand bothsides.
So I wasn't just growing up aslike some rich kid, you know.
So I've.
You know, I've lived in atrailer when I was a kid.
I remember seeing big, hugespiders come out of the vent in

(09:29):
the floor from the trailer, youknow, and I, I, I seen both
sides and I wanted to take bothof that with me.
So I still wanted to be a goodperson but be successful at the
same time.
My grandmother, the interiordesigner, and my grandfather
were great people too, you know.
But I understand what it's liketo come from, you know, really

(09:50):
not have anything and then alsosee what it's like to be
successful at the same time, andI wanted to kind of bring both
of those worlds to my future andmy kids as I get older.

Speaker 1 (10:02):
Yeah, it's almost like you're.
You're just.
It's like a balanced approach,right, like you know, you
understand, like what it takes,the hard work and discipline and
dedication it takes to achieve.
You know what it is you want toachieve.
But also like understanding,like where you're coming from
and being humble enough to helpothers along the way and help

(10:23):
others, like you know, level upas well.
Yeah.
Yeah, that's pretty cool.
What is something you learnedfrom your the, the lawn care
business, like you know?
Like one big takeaway that youhad maybe early on in your
career, or or just somethingthat, um, you took with you.

Speaker 2 (10:40):
I'll kind of tell you what I'm trying to see, how I
can explain this.
I didn't really learn thatuntil I started this business.
Tell you what I'm trying to see, how I can explain this.
I didn't really learn thatuntil I started this business,
like what I could take with me.
What I would recommend toanybody that's starting a
business and what I went through, is you have to learn how to do
business, versus work on thebusiness, versus just being

(11:03):
inside the business and tryingto control everything.
You have to kind of learn howto build it with managers,
supervisors, and not just be incontrol of everything.
So I read the it's called the ebook.
Uh, the e method revisited.
That completely changed my lifeand I wish I would have read
that book when I had mylandscape business because I

(11:24):
probably could have got a lotfurther.
But really just the work that Iput in all those years, like
that hard manual labor for like17 years, man, I think it kind
of built me to where I'm attoday too, because I know what
it's like to get out there andlike bust your butt man, like in

(11:44):
the sun.
I mean it's hot in florida, Imean those july, august,
september sucks in the sun.
I mean, people love coming toflorida and they love the summer
.
But maybe that's another reasonwhy I'm doing cryotherapy too,
man, because I mean that summersare brutal yeah, especially
when you're working outside yeah, yeah it's.

Speaker 1 (12:00):
It's tough.
I I had a, my uncle had a stilldoes has like a long care
business and I worked.
I used to work from him in highschool in the summer and same
thing would be pulling likehoses across.
You know these large propertiesand stuff and it's.
I think it's good for foreverybody to experience the, not

(12:29):
just like working outside, butjust like the, the challenges of
of working hard, like themanual labor aspect I think is a
good lesson for a lot of peopleto learn.
So you first got exposed tocryotherapy and you just fell in
love with it from from one.

Speaker 2 (12:44):
I didn't fall in love with necessarily being cold,
because nobody likes to be cold,and that's the first thing I
hear.
I hate being cold, cause, Iknow, cause I said it myself I'm
like I don't like the cold, youknow, but the benefits, um, are
amazing, you know, and it's notlike it's uh, it's different
than an ice bath.
Um, ice baths are pretty brutal.

(13:04):
I mean, I still like an icebath every now and then.
There's nothing wrong with icebaths, but there's a more
convenient, easier way withstill getting a lot of the same
benefits and some betterbenefits actually, from doing a
dry cold for three minutesversus going inside of a wet
cold for 15 minutes.
And so I just think that youknow cryotherapy is really good

(13:29):
for, you know, anybody really,especially if you're dealing
with pain, arthritis,fibromyalgia, looking for
workout, recovery, stiff jointsyou know there's just so many
benefits to it.
So, you know, I just I justkind of, you know, I understood
the benefits and I know thatit's only three minutes of my

(13:51):
time throughout the day and it'ssuper convenient and it has a
lot of benefits.
So you know, I don't mind doingit anymore.

Speaker 1 (13:59):
Do you know how long cryotherapy?

Speaker 2 (14:01):
has been around, for it's been around really for ages
, I mean, if you think like backthousands of years ago.
I mean they've been using coldto help heal.

Speaker 1 (14:09):
Yeah, you know um I think it was ice and whatever.
Yeah, I think it was 1973.

Speaker 2 (14:15):
There was a doctor I forget his name man, I don't
want to butcher it either.
Uh, but out of uh japan, thatum started cryotherapy of like
what it is today.
Yeah, yeah, I mean really it wasmeant for, like his arthritis
and fibromyalgia.
Well, I guess you guess back.
I don't know if 73, if thefibromyalgia was really a thing,
but it was more for arthritisand he found that putting people

(14:38):
in cold was helping theirsymptoms.
And then it kind of just tookoff and I think then it went
into Europe and a lot of thesoccer teams were using it for
recovery and then it kind of gotreally big in Europe and then
it started kind of tricklinginto the United States where I

(14:59):
think this was like 2015, 14 and15.
A lot of the athletes startedusing it in some of the training
facilities and I think backthen they used nitrogen only.
There wasn't really very manyelectric cryotherapy chambers.
I think Mikko Tech has beenaround for a long time and
they're out of Germany, Ibelieve they're one of the first

(15:19):
electric cryotherapy, I mean.
But back then it was like$280,000 for a cryotherapy
machine, so it got really so theaverage person really couldn't
afford it.
So a lot of the athletesstarted doing crowd therapy and
then it kind of just took off alittle bit more mainstream.
So more people were using itfor more medicinal uses for,

(15:39):
like you know pain, inflammation, recovery.
I remember when I first startedthere was some places that were
charging like $150 for a crowdtherapy session.
Yeah, because there wasn't awhole lot of places around, it
was some places that werecharging like $150 for a crowd
therapy session Holy crap, yeah,because there wasn't a whole
lot of places around.
And then the cost.
And then the nitrogen.
But nitrogen units have provennot to be really safe anymore.

(16:01):
Yeah.

Speaker 1 (16:04):
So everything the whole industry is going electric
, is that where you have therisk of burns and stuff.

Speaker 2 (16:08):
Yeah, you have a risk of burns, oxygen deprivation.
So if you breathe it in, itkind of cuts off your oxygen,
you can pass out.
That's kind of what happened inLas Vegas.
And now the machines are,there's so much safety with them
, especially the electricmachines.

(16:28):
I mean there's no nitrogen,it's all cold generators and
stuff, and if you're in it toolong with the door shut then
it'll automatically shut down.
So there's so many safetyfeatures.
But back then there wasactually an incident in Las
Vegas.
One of the staff members Ithink I can't remember where it

(16:50):
was, but I know that she went todo a cryotherapy session
herself and this is with like anold machine too and she passed
out inside of the machine andthere was no safety mechanism to
shut it off and it was nitrogenand she froze to death.
Oh my God.
And that was the only incidentthat's ever happened with

(17:11):
cryotherapy.
But it's because of the type ofequipment lack of safety, lack
of knowledge.
I mean we're light here's aheadof that now you know, and that's
like we're really big on thatwith um, with our, our facility
too and safety yeah, so crazy,yeah, and um, yeah, that's,

(17:31):
that's wild.

Speaker 1 (17:33):
I can't even yeah, but it and, and so now, so now
does it?
Are there still?
Um, so it started with withathletes, right, so it used to
be, I guess, because of the cost, right, like you said, the cost
of um owning a machine, right,the pro teams and stuff are the
only ones that had access tothat.
So really, you said so, 2015 iskind of when it came to the

(17:57):
United States.

Speaker 2 (17:58):
It might've a little earlier 13 to 15.
I don't know like, but it wasaround that time.
And that's when I like a lot ofthe athletes, started using it
because it kind of trickled infrom Europe and you know, then
the football teams and stuffstarted using it.
It kind of trickled in fromEurope and, um, you know, then
the uh football teams and stuffstarted using it, and then the
manufacturers I think it was, Ithink it was a Juca and then
impact I don't even think theymake them anymore.

(18:19):
I think there's some impactcryotherapy machines and that's
what I had when I first startedto um, but yeah, I think around
the 15 is kind of when itstarted going a little bit more
mainstream.
I know that when I opened up in18, I think there was only like
50 cryo places in the wholestate of Florida.
Like, I think I'm one of likethe first 50 people to open up

(18:40):
in Florida.
I wouldn't say the UnitedStates, I would say there was
probably like a thousand, maybein the whole United States um,
back then, but I mean, I'm backthere.
2018 really wasn't that long ago, I mean, but it's still seven
years ago.
But since the, in seven years,the industry is like and it's
more than just cryo now.
I mean, now you got all thisred light therapy, lasers and

(19:01):
you know, like saunas aregetting really huge.
I mean there's so much more.
I just went to a cryotherapyconference last month Actually
no, it was this month, thebeginning of this month, just a
couple of weeks ago and all thenew stuff that they have these
contour pods and these saltchambers and everything.

(19:21):
Now Like there's a lot of coolstuff.
The industry is really evolvingand all these natural ways to
help heal your body and, youknow, help you lose weight and
feel better, and I really lovethat.
That's where the industry isheading to yeah.

Speaker 1 (19:36):
Yeah, it seems like people are putting more, um, uh,
more of emphasis on preventionand just being healthier and
living healthier.
When you first started thebusiness, did you just have the
cryotherapy?

Speaker 2 (19:49):
yeah, um, actually I only had I think I had two or
three things and, uh, I had a uhimpact cryotherapy nitrogen
unit and I only had 900 squarefeet when we first opened.
So it's kind of like I still Iwas still juggling my landscape
business and opening thisbusiness at the same time.
So so I was, it was prettytough.

(20:10):
I was, I mean, it was crazy man, um, I was mowing, I was
getting my crew set up at likesix, 37 o'clock in the morning,
pulling weeds in the morning,and then I'm up opening up my
cryotherapy place at 10 o'clockin the morning and doing cryo
facials at like noon frompulling weeds.
It was crazy.
But, um, you know, know, uh,but then I finally sold my lawn

(20:32):
business a couple years ago.
But, um, um, so the compressionpants helps with circulation and
recovery and your legs andstuff.
So, like you ever have a heavyleg day, come do the compression
pants.
They're awesome.
Um, and we did cryo and we hadthis cryo facial.
So it cryo facial uses, uh,nitrogen vapor that kind of goes
over the skin, helps tightenthe skin.
Um, it helps like dry out acne.

(20:53):
Um, helps with puffiness aroundthe eyes and stuff like that
too.
So those are kind of like theonly three services we had at
the time and it just kind ofstarted growing since, um, I
think during 2020,.
Um, unfortunately, the the ladythat was next to us she went out
of business, so I kind of tookadvantage of that and we just

(21:15):
tore the wall out and took overthat side, added some rooms, and
then we added cryo-slimming,which is a way to freeze your
fat non-invasively and it'snon-painless and it freezes the
fat cells.
Then you drain it through thelymphatic system so you can, you
know, shred inches, um.
And then we bought the steampod.
Uh, that helps.

(21:36):
It's like a, it's like a steamroom, but your head sticks out
and it's got like a vibrantvibration plate on it.
So it helps your lymphaticsystem move and then it uses
infrared heat to help with yourmuscles.
And then you can also put likedifferent vitamins in with the
steam so it helps like absorbinto your skin, so like aloe,
coq10, vitamin E, so it makesyour hydrate your skin really

(21:57):
well, protects against sundamage.
So we started and then we gotinto red light therapy and then
I got a sauna and then it justkind of grew from there.
I took a risk during COVID, butit paid off.
And then, I think in 2023,another spot opened up, like
right next to us, so we wereable to take out another wall

(22:21):
and so now we're up to almost3000 square feet with, I mean,
we do medical weight loss.
Medical weight loss Uh, we havethese lasers that help with
shrinking fat cells.
We still do the cryo slimmingUm, you know, we do all these
cool facials with the nano stamp, with micro channeling and, um,
the cryo facial still.
Uh, we still have the Frotoxfacial.

(22:42):
That was that we started with.
Um, now I have an electric, uh,cryotherapy unit that gets
super cold.
So we've got a lot of differentstuff now.
It's kind of like a one-stopshop for all your health and
wellness.
So for recovery, weight lossand then aesthetics, for facials
is kind of like our three maincomponents of the business now.

Speaker 1 (23:05):
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Speaker 2 (24:11):
I kind of like all these different modalities,
these natural ways to helppeople.
So you know, I figured that youknow, like the weight loss
stuff and all this just kind ofall tied in together and it's
all natural ways to without,like you know, having to go and
have surgery and people havingto take pills.
So all these differentmodalities were ways that people

(24:34):
could feel better and loseweight and help reduce
inflammation.
So, um and plus, I like coolstuff like that.
And then going to cryo con Ithink my first year I went to
cryo con in 2019.
I think there was only thesecond year they had it and I
kind of I kind of went crazy onthe equipment because we had
done buy equipment, yeah.

Speaker 1 (24:55):
So I was like oh, what's this?

Speaker 2 (24:56):
What's this?
I think I, dude.
I spent a lot of money buyingsome cool stuff, all these
gadgets and stuff, and, um, itwas worth it because it's it's
helped a lot of people along theway.
Um, so I just think that typeof stuff is really just it's.
It's awesome to be able to helppeople in a natural way.
Yeah, and if there's differentways to do it, to help people

(25:18):
with, you know, feel better andlook better, um, without having
to go under the knife or injectbotox or put in fillers and you
can do a cryofacial with thiscool cryofacial machine that
basically does the same thingnaturally.
And, um, you know, the samething with the weight loss stuff
.
You know, um, we got this newlaser now that actually shrinks
the fat cells and it's safer andyou'll shred weight using it.

(25:41):
And then it's not just aboutthat.
I mean, like we're reallytrying to change people's lives
by no, don't just do this laserfor 10 sessions.
I mean we really want to seewhere they're at like, why
they're having struggles, whatareas they want to work on and
get their, their whole mindsetshifted to, you know, getting
off the sugars, getting backinto the gym and exercising and

(26:02):
having long lasting effects.
I mean cause.
Even when you have gastricbypass surgery or whatever, you
still have to maintain a healthylifestyle.
So it's more about changingpeople's lifestyle than just
trying to sell them a serviceand that's kind of the same with
the cryo and the facials andeverything that we offer because

(26:27):
it's more of a lifestyle changeversus, you know uh, just
selling someone some equipmentyou know and a service.

Speaker 1 (26:37):
Yeah, it's almost like the you know.
Sometimes you get, we get stuckin these habits or whatever,
and it's like you just need somemomentum to kind of make those
big changes Right.
And maybe that's kind of likewhat, what you're doing, and it
allows people to like see someprogress or see some change and
get excited about that.
And then it pushes them to tomake the other changes and just

(27:00):
adapt and change their, theirlifestyle.

Speaker 2 (27:03):
Yeah, and it's all about cause you lose momentum
too and it's about keeping thatmomentum.
Um, you know everybody falls,even myself, you know I've.
I've had really ups in my lifesince some downs in my life and
with health and everything too.
I've always exercised andworked out and I've never let
myself get out of control.
But you know there's been sometimes where I had a lot more
weight on me than I wanted andyou know I think it's important

(27:25):
to keep that momentum going too.
So over the years we've learnedI've trained my staff to like
stay on top of clients Likewe're all it's almost like like
being a coach.
You know we coach them throughthese recovery aspects and not
everybody wants to come in anddo the cold and if we don't see
somebody in like a week or likehey, you know where are you at,
you know, get back in here,let's go.

(27:47):
So you know we're reallyturning the business from and
I've learned a lot.
I mean cause you got to thinkwe were one of the first in the
country and like I've had tolearn and grow with the business
.
So now we've turned it intolike a lot of like coaching
people through these things tokeep them going and keep the

(28:07):
momentum going.
Yeah.
So it's super important, youknow, to to walk our clients
through this and not just likehere's a service, thanks for
your money.
All right, you know, hopefullywe see you who cares.
You know it's like no, ifyou're going to pay us and
you're going to come and be amember of our place, we're going
to make sure that you getresults.
That's like really, reallyimportant, and we're going to
stay on top of you too.

Speaker 1 (28:27):
Yeah, how is how is the?
Um?
Like when you first started thebusiness has like the, the
clientele, like the, like the,the person that typically visits
your business have.
Has that changed or has thatbeen relatively the same, or who
is that person?

Speaker 2 (28:43):
I would say it's kind of random.
Um, it depends on which part ofthe business too, you know, the
recovery recovery.
A lot of people are alreadyself conscious about their
health and they know thatcryotherapy is good for them.
And a lot of people are curiousand they've seen us on like
Facebook or advertising orsomething like that and they're
not really sure and they justwant to check us out, you know.

(29:06):
So it kind of really depends,but I would say a majority of
our clients already are healthconscious and they kind of know
they want to stay healthy.
But then we also have somepeople that we kind of like warm
up and, you know, get them totrust us and understand that,
like you know, we're just it'snot just some fat or some like

(29:26):
cheesy thing that people aretrying, it's like it's really a
lifestyle change.
So we've had a mixture of bothpeople that we've really
transformed and people who arealready, you know, health
conscious too.

Speaker 1 (29:39):
Do a lot of people that come in now.
Are they familiar withcryotherapy?
Is that is that your, your, um,uh, I guess most, most popular
service is a cryotherapy, or isit something else?

Speaker 2 (29:50):
I would say it's pretty split now.
Um, it started with cryo, causethat's what we started with you
know.
Um, that's kind of like youknow what we do, that's our
background, um, our staple.
But now it's kind of mixedbecause we're getting a lot of
people that want to come in forweight loss too and they want to
do it in a way without havingto have surgery and kind of need

(30:10):
someone to help coach themthrough this.
And they've tried a lot ofdifferent things that just
didn't work.
You know, they've tried diets,they've tried these crazy
workouts and stuff.
And you know we have a, aprocess now and a plan now that
sets people up for success, likelong-term.
I mean, we do offer the medicalweight loss like the
semi-glutide, terzapatide andstuff like that, because we do
have a medical director as well.

(30:31):
But we try to steer people awayfrom that and if we do have
anybody on that that is on it orthat wants to to do it, we try
to keep them on the lowestpossible dose so they have more
success and they don't have torely on the semi-glutide.
So if someone's like reallyoverweight and a big problem,

(30:52):
that is that's eating.
You know you, you can't controlyour eating, or when you eat,
you don't.
You mean you don't want to stopuntil you're actually feel like
you're full, and then you know,by the time you're, you know
you've gained a lot of weight.
Uh, you have to eat a lot more,you know, to support I mean.
Your stomach, you know, expandsand you need to eat a lot more.

(31:13):
And people aren't exercising.
So we try to really change allthat Um and the, the
semi-glutide or the trisepatide.
We just want to start them atthe lowest dose possible and
keep them on a low dose, becausewhat's happening in this
industry, especially with thesemi-glutide and trisepatide, I
mean what?
is that it's a glp-1, so what itdoes is it helps, like curb

(31:35):
your appetite.
Um, it slows your gastricbypass down, so that way you
feel fuller longer for a longtime.
So it's really a good tool tohelp people lose weight, and
people are shredding weight withit.
I mean it's really works reallywell.
But it's dangerous at the sametime when people are just buying

(31:55):
it online or they're buying itfrom somewhere that sends you
home with a vial Like we don'tsend anybody home with anything.
You're going to come to us everyweek.
We're going to weigh you in.
We're going to make sure thatyou know we're keeping the dose
right.
We want to keep you on a lowerdose because if happens is
people start getting on thesehigh doses and as soon as they
stop taking it, it's like theyjust put the weight on and the

(32:18):
hunger comes back like crazy.
So you have to kind of titrateup and then titrate back down
and then try to get people toreally change their lifestyle.
And then you can do amaintenance with it where maybe
once or twice a month you cancome in and do like a low dose
If you start feeling the hungercome back.
But the whole trick is to getpeople to actually change their

(32:41):
lifestyle and and and actuallynot rely on the GOP yeah.
So that's like when we do ourconsultations, we'll make sure
that you know the client, ifthey're a good candidate for it
or not, but we try to steer themmore the natural way and then
um, towards our new laser thatwe have, Uh, and then we put
them.
We have an accountability sheet, uh, we have a body scanner, uh

(33:05):
, we'll give them a food listand then we coach them through
the whole thing.
I mean, we're calling them,messaging them throughout the
week, doing a little eyeballs,making sure that they're doing
what they're supposed to bedoing.
Um, and now we're teaming upwith different um, I guess
businesses for like Burn BootCamp or X-Force Body and some

(33:26):
other local gyms and trainers,and so that way we can start
recommending different things tothese clients so that way we
can get them exercising andstuff like that too, rather than
just relying on some stuff athome.
Yeah, and plus, it's helpingthe other businesses at the same
time by having recommendations.

Speaker 1 (33:45):
Yeah, keeping it local, keeping it in the
community and stuff.
It's yeah, it's funny becauseit's like you know the like to
live a healthy lifestyle, likethe concepts are easy, you know.
It's like you know, uh, eat,eat healthy foods, eat whole
foods.
Um, you know, exercise daily,um, but it's uh, the the

(34:11):
discipline and and consistencythat's that's required for it is
is, I think, the challengingpart.

Speaker 2 (34:17):
Yeah, it's always easy in the beginning when
you're motivated.
Yeah, like the first couple ofweeks when it gets boring.
Yeah, I would say, maybe thefirst week, if you can get
through that first week of like,if you especially if you're
like you like a lot of sweets,you can get through those kind
of those hunger pains, like thefirst week, it gets easier.
But then people taper off andthat's the key is to kind of

(34:37):
stay on track and stay up withit.
I mean, just like you knowanything like the recovery
aspect with the cryotherapy.
Um, it's great at first, youknow, people love it, they feel
good and they thought, I mean,we've got people that have been
with us since we opened, umloyal members, they love it,
they understand it.
But then we have people thatcome and go, you know.
But then people that go,they're like, oh man, I forgot

(35:00):
how good I felt when I was doingthe cryotherapy.
And you could tell when you'redoing cryotherapy, you know,
three or four times a week and,um, you stop for a month, you,
the pains and the aches and theway you feel, the way you sleep,
um, it completely changes.
And then you get back on theroutine again and you're like,
oh man, why'd I stop doing this?
Like I'm I'm guilty myself, youknow I get busy and, uh, you

(35:22):
know, I'm trying to run thebusiness and we want to grow it
and you know, I get, I and I.
Just then I stopped doing thecryo and and then I'm like, oh
man, I start feeling like theaches and the pains and my
recovery is not good, like mymental uh, I'm not.
I'm not really mentally feelinggood either, and then I'll jump
in the cry out.
I'm like, oh man, yeah, no, butit's like just getting yourself

(35:44):
to do it.
You know, to get in that cold.
I mean, nobody likes to be cold, but I mean, like I was saying
before, like the benefits areamazing.
You know, the way you feel whenyou get out is more important
than the three minutes how youfeel when you're in.

Speaker 1 (35:55):
Yeah, yeah, and in three minutes it's very, very
short, maybe like three, fiveyears that I've started to like
pay attention to more of myhealth, like what I'm eating and
stuff.
I noticed I cut out alcohol forthe most part, you know, and I
noticed like a difference in howI felt.
but it's like you don't, youdon't know the other side of
that until you do those thingsuntil you do cryotherapy until

(36:19):
you go to the gym and liftweights and all that kind of
stuff of how good you can feelor how bad you're feeling in
that moment, because that's justall you know.
So it's good to be exposed tothose and try new things to
figure out, like what works foryou and that sort of stuff,
because you know the benefits,like you said before, like the

(36:40):
benefits of cryotherapy, thebenefits of having a healthy
lifestyle, of exercising, are,are, are massive.

Speaker 2 (36:47):
Yeah, it makes a big difference on on how you feel
just mentally, physically.

Speaker 1 (36:52):
Yeah, Mental clarity too is.
It is a big one, yeah.

Speaker 2 (36:56):
Yeah, it's huge and I know that.
Um, when I had my lawn business, especially being in the
military, I mean I drank everyweekend and it was just kind of.
I mean I was in my 20s, I wasyoung it was fun.
And I grew up in the 80s so Ikind of grew up around that.
My mom was very young when shehad me and it's kind of like

(37:17):
just part of thought, it waspart of life, you know.
So I think that I mean it'sshooting.
I mean all through high schoolI smoked a lot of weed partied.
I drank alcohol.
Even through the military Idrank a lot of alcohol, even
when I got out like it's almostlike I couldn't have a good time

(37:38):
unless I was drinking.
And now I mean I haven't.
I I mean I was never analcoholic but I did drink and
that was like my release.
Now I would have a good time.
But I haven't had a drink ofanything, any type of alcohol,
in four years.
And man, I mean the first likeyear, probably say six months to

(37:59):
a year it was really strange togo on vacation and not drink.
But now, man, it's like I don'teven see how I can't dude, I'm
just gonna be honest with you,man, I can't stand it when
people are drunk.
It just it drives me crazy.
And I didn't even like it whenI drank either, you know.
But I mean what alcohol does thepeople it kind of takes?

(38:19):
I mean what alcohol does topeople.
It kind of takes like, it justmakes you not who you are Like.
It's like a different personalmost, and you can't really be
yourself unless you're really100% sober and that's who the
true you is.
It's not that when you'redrinking oh, this is me.
When I'm drinking, I feel likeI'm myself.
Now it's the opposite man.

(38:39):
So I think it's really importantto you know to be healthy and
be natural, and I think that'swhy you know, I think God has
blessed me to be in thisindustry too, because I can live
and lead by example.
You know, I don't smoke weedanymore.
I don't do drugs, I don't drinkalcohol.
You know I can.
I can be a testimony, testimonythat it's like life is better

(39:02):
without it, cause I've beenthere.
I've done that.
Like you feel like crap afterdrinking.
Man, I've never, I haven't dude, I don't even know remember
what it's like to be hung over.
I mean, that's a terriblefeeling, it sucks.
And then you're on vacation andyou get drunk and you know,
yeah, it's fun in the moment,but, man, you're like, you feel
like crap, like afterwards too.

Speaker 1 (39:21):
That's one thing that I realized.
It's, um, like early on, likethose first six months, when I
was like, okay, I'm going to,I'm going to cut out alcohol,
it's uh, you know, you startedthinking about like, okay, is it
worth having this drink rightnow, knowing what the effects
are going to be, you know,tomorrow or even later, that

(39:43):
night, right when you're justlike, um, you get exhausted, you
get tired, you're run down orwhatever, and then you wake up
with it.
Maybe you know I had like likeI would get congested and stuff
from from drinking and stuff, solike I would feel that the next
day.
And then you start thinkingabout like, okay, is it worth
this one drink right now, thefeeling of that one drink, and
it's like, yeah, it's not.

Speaker 2 (40:04):
Well, to be a hundred percent honest with you, man, I
don't think there's anythingwrong with someone having a
glass of wine or having a drinkhere and there to unwind.
Some people need that.
It's good for a lot of people.
Um, it's just you people.
Just they use it as a crutchand it's the only way that they
can release and have a nice time.

(40:25):
And then think about it.
It's kind of sad, you know,like I gotta have it.
And because I was in thatposition, like, like I didn't
think I could be on vacation andhave a good time until I
started drinking, and, man,that's so far from the truth.
Like I love being, you know,with you know with my wife and
my, my baby, and going and justhaving a good time and just
enjoying it and not have toworry about drinking.

(40:47):
Plus, dude, I've saved.
Probably over four years I'vesaved thousands and thousands of
dollars not drinking alcohol.

Speaker 1 (40:52):
You know what caused you to stop in the first place.

Speaker 2 (40:56):
Just some life events .
You know that I kind of wentthrough and just realized that a
lot of it had to do with mywife.
Um, she's uh, she doesn't drink.
Um, I think we she, she reallywasn't.
Um, how do I put this?
Let's just say that she doesn'tdrink anymore.

(41:17):
How do I put this?
Let's just say that she doesn'tdrink anymore.
And that really helped merealize that you don't need it
to really have a good time.
And I loved her.
I love her so much that, like,I would rather be with her than
want to go out and have alcohol.
And I really believe God senther to me to help my life.

(41:39):
You know, because I was, um,you know I was going through
some stuff and you know I reallybelieve it was a blessing that
I met her and, you know, got mecompletely sober and I smoked
weed for a long time.
Man too, like that was like mything, dude, I had to smoke weed
to just feel normal.

(42:00):
Yeah, like, no, like literallyI smoked weed since I was like
12 years old.
Yeah.
Yeah, yeah, I don't, nobodyknows this.
This is like the first timeI've really said anything about
anything like this.
But yeah, man, but I mean, butI can say that, like I can help
people now because I've beenthere you know I've done that

(42:21):
there.
You know I've done that.
I know what it's like.

Speaker 1 (42:23):
So if anybody's struggling and like with
anything like I can help,support you because I I I know
what it's like you know bothsides, yeah, and going back to
like your, your, you know yourupbringing too, like the, you
know knowing both sides of likewhat it is to to have some money
and stuff and then what it isto to not you know like
understanding that as well yeahwhat are?
What are you doing, uh, forlifestyle wise, like exercising

(42:46):
cryotherapy, red light therapy,like what's your your sort of um
process that that works for you?

Speaker 2 (42:53):
Honestly, man, um, I've kind of changed it a few
times.
Um, I love doing the cryo.
Um, and I, I wait to do thecryo at least a couple hours
after my workout for recoveryaspects.
Um, because I want to put onmuscle and really you want to
wait a few hours to let theinflammation settle in your
joints and your and your musclesso that way you can grow.

(43:14):
Um, red light therapy isamazing for stimulating the
mitochondria, so I'll do redlight cryo.
Um, I also love doing the sauna.
The sauna because it helps yourbody detox too.
Dude, I jumped on that.
I started like doing that greenlaser just to kind of see how
it worked and, like I've almostgot my six pack back.

(43:36):
I'll tell you what reallychanged a lot of stuff when it
comes to my diet or, like Iwould say, my, my mental clarity
of how I want to operate andrun business and grow this
business is like a year or soago, have you ever heard of the
75 hard?
Yeah, yeah, I, what was it?

(43:59):
A friend of mine was telling meabout this, cause I, I, I do.
I still train in Brazilianjujitsu and when the guys I was
training was like, yeah, man,I'm doing the 75 hard.
And I was like, oh, dude, Iforgot about that Cause a couple
of friends of mine, um, drSerrano from Ignite Chiropractic
um was telling me a couple oflike three years ago like, hey,
man, we're doing this 75 hardthing.

(44:19):
And at the time I had injured myback.
I was like dude, no, I can't, Ican't do two workouts a day and
this, and that it just was nointerest.
And then I was kind of looking,I was praying that God would
send some something to me tokind of help change my mental
aspect of things so this way Ican grow the business rather
than just stay still.

(44:39):
And um, we were training theguys like, um, he's like, dude,
I've been doing this 75 hard.
I was like, oh yeah, I forgotabout that Like.
So I kind of figured out allthe rules and listened to the
podcast with Andy I think it'sAndy facility, I think that's
how you say his name?
And man dude the transformation,mentally and physically, from
doing that.

(44:59):
Not only did I do 75 days, butI went to 100 days, and what it
is I probably whoever'slistening um, it's two workouts
a day.
One has to be outside.
I did.
I did it for like two weeks.
I was going inside working outand then I was going outside and
running Right, did it for liketwo weeks.
I was going inside working outand then I was going outside and
running Right, cause it had tobe two workouts a day, I didn't
realize that it's supposed to beinconvenient, so the workouts

(45:22):
have to be three hours apart.
So for two weeks I did that andI had to start all over.
So I was like, oh man, so Istarted, I started all over, so
I can really do the 75 hardRight.
I didn't want to cheat, I didn'twant to like, manipulate it in
any way to make it convenient.
It's supposed to beinconvenient, so it puts
structure in your life and thenit makes you do something hard.

(45:43):
So anything else you comeacross is not it's like you know
you can do it, you, you know.
Thing is, though, if you fail,it's like it's.
It's pretty tough and prettybrutal for you mentally and
you're almost going to feel likea really bad failure.
So I didn't want to go intothis thinking, well, maybe I'll
try it.
No, I went into this like, no,I'm going to do it.
I've always been like that,that, that when I say I'm going

(46:04):
to do something, I do it.
My whole life I've always beenlike that.
And so, anyways, it's twoworkouts a day.
One has to be outside and theyhave to be, uh, three hours
apart.
You cannot skip any days.
It's seven days a week, dude,we I was outside running in two
hurricanes last year in thehurricanes, running in the
hurricanes, dude, so I wouldn'tfail this challenge.

(46:26):
And, um, it's a two workouttoday.
Uh, you have to drink a gallonof water.
You got to take a progresspicture every single day.
You can't miss a day.
And actually that was kind ofhard.
There's some days where I waslike you know, like you just
have to get a routine in.
You got to drink one gallon ofwater self-progress picture

(46:46):
every single day.
You got to read 10 pages in aself-help book and you have to
stay on a strict diet.
You have to pick a diet andthere's no cheat days.
If you mess up one little time.
You have to start the challengeover.
And no alcohol, no drugs.
I was already not drinkinganyway, so that part was easy
and I thought drinking the waterwas going to be the hard part.

(47:09):
I'm like I'm already doing twoworkouts a day because I was
going to do jiu-jitsu and then Iwas going in the gym.
But I think the hardest part forme was actually the outside
workout, okay, and then havingto do it in like rainy days,
like the first month I startedlike it was in the summer and
like it rained like every nightand I wasn't able to get my

(47:29):
outside workout in until theevening.
So I probably ran in the rainlike five or six times, yeah,
but I didn't want to fail andyou can't go under, you can't do
like run the stairs and theoverhang, like you have to be
outside, yeah.
So I took it very seriously andI got to day 75, which actually
was probably like day like 85,90 or whatever, because I messed

(47:49):
up this first two weeks and, um, yeah, it was really
challenging because our diet,like what we wanted to do, is we
want to cut out like cause.
My wife did it with me Actually, she, she helped, it was.
It's easier to do it withsomeone, so it really helped,
like, us push each other, andshe was, she was a rock star in
that.
And um, you know, so we, we cutout all sugar, um, we cut out

(48:12):
all bread and like, dude, youdon't realize like sugar is in
everything, everything like abarbecue sauce, um mustard, um
ketchup, like literallyeverything.
I mean it's hard to and like.
So we went out to dinner.
It was like we had to be asking, all right, well, is there
sugar in this salad dressing?
It was like really annoying.
I remember I even ordered foodand it came with something that

(48:35):
had some sugar on it.
I I had to send it back and Iwas like, oh, that was so hungry
too, man, I was starving andyeah, but I wasn't, we weren't
going to fail this.
And, um, you know so, no sugar,no bread, uh, no fried foods
and um, just eat it clean.
And that's kind of the the, thepath we took.

(48:57):
And we got to like day 75 orwhatever, from when we actually
officially started the challengethe right way, and we're like
you know what we were originallygoing to do?
Like 90 days and we ended updoing 100.
And my body transformation, notfrom just one to 75, but from
that extra push from 75 to 100,dude, completely amazing

(49:18):
transformation.
I'll show you the pictures.
I probably can't you can't seeit on the podcast, but just the
difference from pushing, goingthe extra mile.
So it taught me, in anythingthat you do, like whatever it is
, business relationships thatextra 25 makes a world of a
difference.

(49:39):
It separates, like the amateursto the pros, or from the pros
to the great.
You know, it really made merealize that you know you have
to push that extra if you wantto really be great at something.
So I learned a lot from thatand you know, um, and I've stuck
with a lot of it.
I'm probably going to do itagain, um, just to challenge

(50:00):
myself.
But I mean it's, it's prettybrutal, man, it's like, but now
I don't think it would be ashard because I've already been
through it.
I'm already doing a lot of itanyway.
It's just that workout outsideis very, very inconvenient.
Yeah.

Speaker 1 (50:12):
That's second.
Outside is very, veryinconvenient.
Yeah, that's second workout.
It can be like a run, walk oror?
Um, does it have to be like arun or can you like lift weights
outside?

Speaker 2 (50:19):
You can lift weights outside, you can do pushups
outside, I mean you can walk.

Speaker 1 (50:24):
It has to be a certain time period, right, Is
it?
Is it like a 45 minute?

Speaker 2 (50:26):
workout.
Yeah, it's gotta be at least 45minutes.
So the inside, I mean, or bothworkouts can be outside, they
just have to be, but one has tobe outside.
But yeah, you can do pushups,you can do sit ups, I mean.
Uh, I remember I was out like,um, I ran over to the KOA cause
that was kind of like next towhere we are and there's like
this little incline Hill and I'mlike doing sit ups in the rain
and this incline.
Hill.

(50:48):
But I I kind of got to the pointwhere I was like it was kind of
badass like doing that becausenobody else is doing that you
know, you know what I mean.
So, um, the just really mentallyit kind of like, when I
finished the challenge and I sawmy body transformation and my
mental transformation, it reallyput a lot of different things
in a different perspective andit really motivated me to push

(51:09):
myself to to really grow thisbusiness and and go that extra
mile and do the extra things formy clients and stuff to make
this thing successful and expand.
You know my goal is to haveseveral locations around the
country.

Speaker 1 (51:20):
Yeah, cool, yeah.
So so I had um Nick Nicholas onfrom naturally driven fitness
and he's done like the 75 hard.
Yeah, and he like kind of samething, like he's I think he's
done it a few times now but he,um, like the discipline and
mental, like focus, I think islike what his big takeaway was

(51:43):
from it Right, obviously the thechanges in your, in your body
and stuff, and but like mentally, you know he he was like, yeah,
I loved it for for that reasonand he's like I'll continue
doing that because it justreminds you to one that you can
push yourself and challengeyourself to do more, and what

(52:06):
you get from it when you dosomething like that, it's
amazing.

Speaker 2 (52:11):
Yeah, I think it's important too.
It's just like doing thecryotherapy for three minutes.
You're challenging yourself,right?
You know you're putting yourbody through like especially
people who've never done it.
You're doing something unknownand it's uncomfortable, but the
benefits on the other side ofdoing something uncomfortable is
amazing.
Yeah, you know, I mean, justlike anything, god will put you
in uncomfortable positions soyou can grow.

(52:32):
People don't grow in comfort,they grow in discomfort.

Speaker 1 (52:35):
Yeah, you know.
Yeah, simple as that.
Where can people find yourbusiness and come visit you and
check out what you got going on?

Speaker 2 (52:43):
Yeah, we're in Palm Harbor on US 19, just behind
Diesel's restaurant, so inbetween Nebraska and Alderman.
Right there they just kind ofredid a lot of the plaza, but
it's just 34282 US Highway 19,North Palm Harbor.
You can also go toGetMeRejuvenatedcom or

(53:06):
CryogenicsWithAnXRRcom and lookus up um and look us up Um so um
.
Or you can follow us onInstagram cryogenics with an X
underscore R, R, and Facebookcryogenics, rejuvenation and
recovery.

Speaker 1 (53:22):
Cool Shane, thanks for being here and thanks for
thanks for sharing.
You know some of your insightsand stories, so I really
appreciate that.

Speaker 2 (53:27):
Yeah, no worries, I've never even come out
publicly with anything like thaton it, you know.
So yeah, it's kind ofinteresting for me too.
Thank you, yeah, withinanything like that, you know so
yeah, it's kind of interestingfor me too.

Speaker 1 (53:36):
Thank you, yeah, thanks, hey, thanks so much for
listening to another episode ofPalm Harbor Local.
We are incredibly grateful forour sponsors, who actually make
this show possible.
Jake, with Roadmap Money, nowbe sure to support these local
businesses and let's keepbuilding a community together.
Until next time, stay connected, stay involved and let's keep.
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