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September 3, 2025 66 mins
They’re full of slime, weird crime, and seemingly a lot of fetish stuff. Today, we’re talking about the sloppiest of slop online these days, mobile game ads. An expert on the form, Chelsey Weber-Smith, joins us to talk about the history of the genre, from the earliest games like Evony to today’s prolific Lily’s Game, as well as what psychological tactics are being deployed in these banner ads, what makes anyone play these games, and is anyone?Our guest Chelsey Weber-Smith hosts American Hysteria, a show that explores the fantastical thinking of irrational fears of Americans — so very much aligned with our work here on Panic World. Check it out wherever you get your podcasts, and follow the rest of Chelsey’s work here. Want even more Panic World content? Like ad-free episodes, bonus episodes, and access to our Discord? Sign up for just five bucks a month at: https://www.patreon.com/PanicWorld. And Panic World is now posting episodes to YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices
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