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June 14, 2025 26 mins

In this episode of Paradigm Playbook, hosts Steve Cook and Timothy Horan explore creative strategies for generating revenue through events that go beyond the four walls of your business.

From youth sports clinics to charity golf tournaments and adult leagues, Timothy—an experienced entrepreneur and event strategist—shares how he’s built successful, scalable event models that promote brand growth and community engagement.

💡 You’ll learn:

  • How to attract new clients through local events
  • Why t-shirts and branding can be powerful marketing tools
  • Tips for planning profitable, mission-aligned events
  • How to scale through events without needing a facility

Whether you’re in gymnastics, baseball, or running an adult rec league, this episode offers real-world tips and inspiration to help you diversify revenue and expand your impact.

🎧 Tune in for actionable advice, creative event ideas, and stories from the field!

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