144. Find Your People! Exploring the Power of Partnership

Episode Transcript
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Speaker 1 (00:00):
All right, well, welcome back to the Paradigm New
Podcast.
This is episode number 144.
Woohoo, and this is a bigrelease episode.
All right, so I promised Iwould tell you the big news.
In the last episode, we talkedabout the power and momentum

(00:21):
that comes with connecting withthe right people, and on today's
episode, I am releasing a bigannouncement and sharing what
stories I had to release toharness the momentum that I am
now experiencing.
This is a powerful episode andI think you're going to love it.
Listen in.
Hey Dad, bring us in.

Speaker 2 (00:43):
You're listening to the Paradigm New Podcast.
You're about to starttransforming your life by
growing your mind and expandingyour paradigms.
Here we'll cover real lifetopics, just like the stuff
you'd share with a good friend.
This podcast will serve uptopics that weigh on our hearts
and keep us up at night, whetherit's navigating parenthood and
becoming an adult, or wayfinding, personal development, marriage
and money.
You, my friend, are in theright place If you're wanting a

(01:05):
lot more in life to feel better,to heal, to have peace of mind,
to feel powerful in the lifeand to bring more abundance and
prosperity in your life thanthis podcast is for you.
Here we'll offer theopportunity to shift your
paradigms by growing your mind,and when you do that, anything
you want becomes possible foryou.
I'm glad you're here.

Speaker 1 (01:23):
Woo, welcome.
All right, you ready to witness?
Like vulnerability in action?
Here it goes, ha ha ha.
I have some big things that I'mreleasing and releasing, if you
get my gist Like I'm releasingthings like what no longer
serves me and I am releasing,like I am announcing some pretty

(01:44):
big stuff and putting it outinto the world.
Well, as I mentioned, what I amreleasing.
Well, let's start with stories.
We all have stories that blockus and they hold us back, and I
had a lot.
I'm sure that there are stillpieces of the onion that I need

(02:04):
to uncover, but as of right now,I've peeled back a lot of the
layers of that onion and a lotof those stories that were
holding me back.
One of the bigger things thatwas holding me back, I've
realized, in business at least,was do not partner in business,
do it alone, and that will besafer.

(02:25):
So for years, I guarded mybusinesses, I guarded my
information, I guarded my moves.
You know I would go to likenetworking different things or
I'd be surrounded with otherpeople in similar industries,
but I wouldn't share a whole lotabout what I was doing and what
I was choosing to make as faras business moves, because I had

(02:47):
a story in my head that saiddon't partner and don't share.
Well, I shouldn't say share.
That sounds awful, because Iwould be more than happy to
share my experiences with peoplewho are wanting to also learn.
But when it came to the nittygritty like I'm talking about,
like the really personal, likevulnerable stuff, you didn't

(03:09):
wanna share that.
That was the story that I had.
I actually am still unclear asto where those stories came from
, but what I was realizing wasit wasn't serving me.
And I wanna tell you a littlebit about how I came to that
realization, because you mightbe experiencing something
similar.
Maybe it's not business related, maybe it's personal, but

(03:31):
you're holding things close toyour chest because you don't
wanna share.
No, is it?
Do you hold them close to yourchest or your vest?
I actually don't know.
I'm hoping you're answeringthis out loud as you're
listening to this podcast andgiggling and you're like gosh,
that girl, she really needs toget those analogies nailed down.
But if you're somebody who'sholding some of the information

(03:54):
or some decisions or somefeelings really close to you
because you have stories thatthat vulnerability may actually
be a liability, I wanna share myjourney on how I came to the
decision that that was notserving me anymore.
Okay, so the first one.
So I have a couple of things Iwanna share.
The first one was when I owneda bar.

(04:15):
So I owned a bar quite a fewyears ago.
It was a long time ago, butthat was really a season of my
life where I really grew as anentrepreneur.
That was the first time when Iwas solely employed by my own
business.
So I didn't have a W2, I didn'thave a boss, I didn't have
anybody kind of guiding mydecisions.

(04:36):
I was really like driving theship and kind of on an island
and trying to figure it out as Igo.
And when I had my second child,I realized that I had hit
capacity.
I've shared some of thatexperience in the stories in
past episodes.
So if you've been listening fora while, you know what I'm
talking about.
And if you are like, what areyou talking about, go back and

(04:58):
listen to those episodes.
They're amazing.
I swear I might not be biased,but okay.
So anyways, what happened was Ihad my second child and I
realized I was bumping up tocapacity.
So I asked my husband to leavehis career and his job that he
loved to come help me in ourbusinesses.

(05:18):
Because, let's be honest, I wasthe one who got us into a lot
of this stuff at the beginning.
Like, hey, I had thisentrepreneurial like you know
current running through my veinslike let's just go for it.
And Tony has been like, okay,game on, I trust you, I believe
in you, I will be alongside you,whatever you need for support.
Well, he really took it to thenext level when, after having my

(05:41):
second child, I was like, hey,man, I need you to leave this
career that you like went tocollege for you've done all your
life you love like, you're likein like your dream job, you're
so happy, can you just quit allof that and come help me?
And he's like, sure, I got you,like we're in this together.
And he did that.
And that was vulnerable enoughasking for that much help.

(06:03):
But what happened was wequickly realized that we did not
work well together.
We had never worked togetherand being entrepreneurs and
having little babies at home.
What happened was we weretalking about work all the time.
We were talking about it as wewere driving our kids to daycare
.
We're talking about it as we'remaking dinner.
We were literally having workconversations as we're changing

(06:25):
our newborn diapers.
It was just there was noseparation and we quickly
realized we needed support.
Cupid, like massivevulnerability, because you're
like, holy smokes, I have all ofthese like things I'm
struggling with.
But if I share all of thesethings, people are gonna think
I'm failing.
Okay, maybe you're like yeah, Iknow what you're talking about.

(06:47):
I totally relate.
Maybe you are in a similarseason right now.
Well, we put our heads togetherand we're like okay, we're
struggling.
We cannot seem to figure outhow to get out of this like muck
that we're stuck in.
We need support.
But where do we even look?
And at the time, this was many,many years ago.

(07:08):
This was 2015.
So what is that?
Five, six, seven, eight yearsago?
Holy smokes, that's crazy.
So eight years ago, we're likeokay, who could we even ask?
And we immediately ruled outanyone local, because we were
like gosh, we can't ask anyonelocal because then they're going
to know that we don't have ouract completely figured out.

(07:30):
And at the time, I felt likehey, I'm trying to like run a
business and I need to make surethat I have things figured out
on a regular basis.
That was the story that I had.
So, when we put our headstogether, we came to the
conclusion that we were going toreach out to somebody that I
had known for many years, andthis person actually was not

(07:54):
doing business coaching per se,but she was a coach, in a
different capacity, for a lot ofdifferent people.
And I was like hey, you knowwhat, if we're going to ask
anybody who can give us anobjective opinion, let's reach
out to this person.
So we reached out to her and wehad a conversation with her,
which immediately helped us torealize that we needed an

(08:15):
advocate who was going to be onour side.
So we asked her like hey, weknow you're not doing business
coaching, especially you have,you know, no experience coaching
people who own a bar, but thisis topics that are not
necessarily bar specific.
We need somebody to help us getthrough the things that are
blocking us so that we canreally get to the next level,

(08:37):
because we want to grow, we wantto be stronger and better
entrepreneurs, we want to gofarther and faster.
Can you be our coach?
And she kind of giggled andshe's like you know that I've
never worked with people who owna bar, right, like am I the
person for you and we're like,yes, you're the person we had.
We felt it in our gut and we putour trust and our vulnerability

(08:59):
in this person and, quitefrankly, that coaching that we
received from this personchanged our trajectory
completely.
What came out of that was notlike exactly what we wanted to
hear, but in fact it was a hey,I'm going to call you out on all
the things that maybe I'mseeing as an objective third

(09:20):
party who you've hired to helpyou get to the next level, which
also means that I might have tosay things that make you feel
uncomfortable and really pushyou out of your comfort zone, to
kind of kick you into gear.
And I'll be honest, at first Idid not love some of the things
that I was hearing, but laterrealized that that was exactly
what I needed, and I'm sograteful that we were vulnerable

(09:42):
and put ourselves out there andset aside our ego our ego to be
really, really vulnerable andhire this person so grateful
still to this day that literallychanged our lives, changed our
trajectory.
It helped us to realize like weneeded a lot more systems and
structure in place to worktogether, and there's so many
other things that that triggered, but that's for another day.

(10:04):
The next moment that I needed todo this was a couple of years
later.
Interestingly, it was when Ibecame a parent again, when I
had my third child.
I, if you've been listening fora while, you know that not only
was I wrestling with a lot oftrauma and PTSD from an
explosion, but now I waswrestling and navigating some

(10:27):
major hormonal shifts in my bodywhich led to some pretty deep,
dark postpartum depression andanxiety.
I was what I was calling sickor in a fog, and I didn't know
how to get out of it.
And so this time I did it again, but on a way bigger scale.
I didn't just look for somebodyto help coach me out of the the

(10:50):
season that I felt like I wasstuck.
I needed to align myself withpeople that could help me climb
out of the mess that I was inand who could kind of shoulder
some of the weight and theburden while I was taking care
of myself and getting back to abetter place.
I entered into businesspartnerships at that time and,

(11:14):
equally for so, I entered into acouple of business partnerships
because I needed to bring onpartners and, equally, I brought
on a team to help me.
This created the space and thecapacity for me to step aside
and just take care of myself.
I needed to do that for myself,for my family, for my young

(11:35):
baby at home and, equally it, Iknew it would serve my
businesses if I brought on help.
The interesting thing with thatwas I had had stories for so
many years that I didn't want tobring on any more employees and
I didn't want to partner inbusiness or investments.
And here I was at probably mylowest point and I was doing all

(11:56):
of it.
I was going against everything,every story that I used to have
, but I knew that I needed to dothis because I needed to be
crazy, crazy vulnerable so thatI could experience the massive
shifts.
And guess what, when I broughton that team, they were able to
take on a lot of the weight, sothat I had that capacity.

(12:17):
Well, this year I did it again.
So what is that?
So four or five years?
That was 2019.
So what is that?
Four years later, I did itagain.
Whoa, that's super interesting.
It's like four years and fouryears, wow.
Okay, see, I told you I don'treally write out the notes for
these things.
I just have these all momentsin the moment and you get to
witness them alongside me.

(12:39):
Anyways, this year I did itagain, but not this time.
It wasn't because I wasstruggling or I was sick or I
was like holy cow I'm stuck inthis mucky spot that feels heavy
, but it was because I hadreleased a lot of the stories
that were holding me back and Iknew the power of aligning
myself with others and I hadclarity on where I wanted to go.

(13:03):
I had set my sights on wherethat was and I had recalibrated
and I had recognized okay, Iknow that if I want to go bigger
and faster and better and bethe person that I aspire to be,
I need to link my harness withother people Equally.
I know that I can get there abetter way if I collaborate.

(13:25):
So this past year, this pastspring, I made two massive
shifts.
I've been working on these formonths, you guys Seriously that
is where my head is that I'vebeen down and focused and
working through a lot of theprocesses that you have to go
through to really start aligningyourself, and now I'm so ready

(13:48):
to release this.
So here's the big announcement.
Well, I've told you what I'vereleased, story wise, as far as
like what I had to release thatno longer serves me.
Once I released all of thosethings, I had the capacity to
step into the process of thesebig announcements.
The first I hired a director ofoperations for our real estate
business.

(14:08):
I'm so excited about this.
I have been working on this formonths.
I shared a little bit aboutthis before, but I hired a
director of operations for ourreal estate business and this
person truly is taking ourbusiness to the next level,
which allows us to have morecapacity for the clients that we

(14:31):
serve, for the investmentportfolios that we have, as well
as anybody who comes to us andwants to invest in real estate.
Now we have the capacity tobring them into our family of
investments and we can walk themthrough all of these things
without having you know like, oh, let me get back to you in a
week or so because we just don'thave the capacity for it.

(14:53):
Nope, this person is thedirector of all of our
operations and they are knockingit out of the park.
And that equally creates morespace for me to lean into what I
truly believe I'm on thisplanet to do, which is
announcement number two I'velinked my harness with one of

(15:14):
the most brilliant women that Iknow, so that I can better serve
all of those coming to ParadigmU for coaching you guys.
As I mentioned in a couple ofthe last episodes, I am so
honored and humbled by each ofthe people that come to me
looking to grow into who they'remeant to be.

(15:34):
I have had clients come to mewho are like you know what I
feel like?
I've been activated and I nowsee what I'm supposed to do on
this planet, but I just needsomeone to help create a path
and a map so I can get there.
I've had people come to me whoare like hey, I have a lot of
habits who are really that arereally holding me back and

(15:56):
they're not allowing me to stepinto what I want to do.
Or I have people who are likeyou know what I want to do X, y
and Z in business and you arethis unique anomaly who actually
understands personaldevelopment and massive business
moves.
It's a pretty unique niche.
I get that at times that youknow and sometimes I get in my

(16:16):
head I'm like gosh, am I theweirdest person out there who
loves personal development andloves business and real estate
and investing?
But it serves so many people andfor each of you who's come to
me, I want to say thank you and,equally, I want to say thank
you for being patient, because Iunderstand that there have been
people that I've had to turnaway for coaching because I

(16:39):
didn't have the capacity.
I've asked.
I've had people ask like hey,can I hire you?
And I'm like, yeah, in likethree months you can get on the
wait list and I can, you know,add you in when we have capacity
.
But now I'm able to serve moreand better, which makes me so
giddy, so giddy.

(16:59):
I have been working a hard tomake sure that I have a strong
foundation so that I can helpmore people and make the impact
that I am meant to make, Becauseif I can help more people, each
one of those people is going tobe in a better spot to help so
many more people and impact somany more people on whatever
they're passionate about.
Because, let's be honest, thepeople that I'm serving and

(17:22):
those of you who are listeningand maybe we've worked together
the people that you are creatingservice for or you are creating
expansion for, and you arehaving an impact on those
people's lives I would nevermeet those people, but you and I
are catalysts and we canconnect each other and then we
can grow together alongside eachother.

(17:42):
It's pretty exciting when Ithink about the ripple effect,
but here's the thing both ofthese big business moves
required a willingness to bemassively vulnerable and both,
equally, have accelerated myjourney.
It's like I've hit fast forward.
Actually, I have someone in mylife who says it's like you

(18:07):
hopped on the Ferrari Maybeyou've heard those episodes and
gosh, it was probably about ayear ago when I was talking
about my experience with myshaman that I had been working
with.
She is the one who reallyhelped me to understand what I
needed to release, and beingwilling to collaborate and align
myself with the right peoplewas a story that was still

(18:29):
holding me back.
I had a story that I needed todo this on my own, that I didn't
need to collaborate with otherpeople because that would force
me to be crazy vulnerable and,quite frankly, between you and I
, that would actually force meto get my act together in a lot
of areas that I was reallyslacking.
In particular, I'm not sostrong at email.

(18:50):
I'm not so strong at some ofthe organizational pieces of my
business because I've been toobusy on the visionary and the
serving of others to take timeto do some of the logistic stuff
.
Now I have people in place thatcan help me take me to the next
level, but I needed to bereally vulnerable and honest

(19:11):
with myself and recognize whereI was most weak and look for the
seats on the bus that needed tobe filled.
Much like in my previousexperiences, I had to set aside
that ego and be vulnerable and,in fact, my new partner with for
Paradigm U has actually beengosh.
She's been a sounding board foryears.

(19:34):
She was my coach back when weneeded to figure some stuff out
at the bar that I had mentioned.
She helped me to realize mydream of Paradigm U back in 2016
and helped me to create it Likeseriously.
There was a lot of bigconversations that helped me to
really come to the reality ofwhat I wanted to do with my life

(19:56):
.
She walked alongside me thepast few years on a deep,
transformational journey and Iam so grateful for all of her
patience and her guidance andher wisdom and I'm so excited to
introduce you to her.
Her name is Lisa Sarnowski andshe has been a trusted mentor of

(20:19):
mine for so many years, butstepping into a partnership with
someone that I held on such ahigh pedestal, such a high
pedestal, ooh, that you guys,that tested my fear and my
willingness to be vulnerable ata completely different level.
Because now, not only was Ijust bringing on somebody that
you know, oh gosh, I wasn't just, you know, bringing on somebody

(20:42):
who was going to be a partneralongside me, but this was a
partner alongside me who Ireally really kept up on, this
like Incredible pedestal of like, oh, this person is brilliant,
this person is like, wise beyondtheir years and this person can
strategize like the best ofthem.
But I knew I had to do this.
I knew I needed to set asideall of my fears To better serve

(21:04):
my clients and many of youlistening, and so that I could
offer even better options fordriven people who are ready to
make a change.
You know, okay, here's, ifwe're being honest, I'm a mom
with little kids If you've beenlistening for a while, you know
that.
And equally, I want to bepresent for them.

(21:25):
I want to have time to takecare of myself, because I know
how important it is to take careof myself and I advocate that
for all of my clients and,equally, I realized that I was
Signing up to take on so muchthat I couldn't take care of
myself anymore and I couldn't bepresent in the ways that I
intended to be, unless I waswilling to be vulnerable and to

(21:48):
really shift some things.
You know, I want to growbusinesses and, in particular, I
want to grow paradigm you,because I know that if I can
help more people, they can helpmore people, and that is how we
we make an impact on this world.
And, equally, I want to livelife on my terms.
I want to be able to feel calmand present and To be able to be

(22:12):
creative and take care ofmyself and, just, you know, be
happy and enjoy my life and notbe like I'm so overwhelmed oh my
gosh, I I need, you know, waymore time in my day and my
energy buckets are empty anddepleted and, holy smokes, I am
just, you know, chasing my tail.
That was not a narrative that Iwas interested in having be my

(22:34):
story and because of that, I hadasked myself some hard
questions.
And, equally, I needed to findsomeone who shared similar
values and, equally, was apartner that I could lean on and
learn from and be pushed togrow.
It's exciting to actually thinkabout this and think, wow, this

(22:56):
is one of those moments whereI'm going to look back and be
like remember that announcement.
That was the start of somethingreally, really cool, and each
of you gets to be alongside meon this journey.
So here's the cool part You'rewitnessing me being the person
that I aspire and intend to be,and I want to invite you to do
the same.
Is this easy for me to like comeout here and say all of these

(23:19):
things?
Nope, not even kind of.
I get nervous, I get likeanxious.
I'm like, oh my gosh, am Imaking a crazy choice on any of
the decisions that I make?
But I know that I need to makemassive choices and and take
action, and that is why I'mconfident that you are going to
be mesmerized by the wisdom thatLisa brings.

(23:39):
You know she leads with herheart, which really inspires me,
and it it aligns with me in somany ways.
She is brilliant when it comesto strategizing, and what most
impresses me is she reallycreates the life that she wants
by being deeply Aware of herselfand intentional with her

(24:00):
decisions and her actions.
That, my friends, is a rarefind I'd go on.
You know a legend's color, aunicorn, but she'd probably be
like, seriously, you nerd, don'tcall me a unicorn.
But she knows her valuesthrough and through and because
of that she's able to castvision for what she wants and
then she brings it to life, allby taking aligned action, and

(24:25):
she's going to show all of myclients and all of paradigm use
clients and all of our clientshow to do the same.
I am so excited, I am giddyjust thinking about this and I
am so honored that she's agreedto come on board.
So here's the interesting partsince she was unavailable this

(24:46):
summer to record a podcastbecause guys get this Years ago
she drafted her dream life toinclude trips to scotland and
summers at her vacation home,and now she's living out that
dream, which means she wasn'tavailable to record this podcast
, which, you know, part of me islike come on, man.
But at the end of the day, Ithink that is so stinking cool

(25:07):
and it is just another testamentTo the incredible life that
she's created for herself.
And she is going to show eachof the clients of paradigm you
exactly how to do that.
That's pretty cool.
So, because she was unavailableto record a podcast.
I just happened to have an oldepisode that she was so generous
to record with me Years agowhen I wanted to start a podcast

(25:31):
, and she was so willing andgracious with her time that I
have this gem of a podcastepisode.
She recorded this with me yearsago and I thought it'd be a fun
way to kick off theannouncement and introduce you
to lisa sarnowski.
Who is lisa sarnowski and whyis she such a badass?

Speaker 3 (25:48):
Well, first of all, hearing you say badass Is a high
compliment, so thank you.
It takes one to know one.
So who am I?
What a big question.
I think I'm still figuring thatout.
In fact I know I am, but I am aWoman who's on this planet to
support other people andigniting their greatness.
I mean, really that's what myI've been able to distill down

(26:10):
my, my vision to my husband, andI lived abroad.
I've been coaching for over adecade.
I have two super cool kids andthey're keeping me busy right
now.
I love myself some biohackingand, you know, a little little
dark chocolate and some stuff onthe side, because that's life.
I'm here to support people andreally getting unstuck, because

(26:31):
I think, in fact I know, thateveryone has this inner
entrepreneurial badass.
I like to call it like it's inthere.
If you want to claim it, let'sroll.
If you don't, that's cool, wecan figure out what else to do
with it.

Speaker 1 (26:44):
I mean you actually really helped tony and I Change
our trajectory intoentrepreneurialism.
Our paths collided and crossedwhen we asked, when we reached
out to you for help.
We just were trying to figureout how to work together and not
want to kill each other and andreally I think that was a
pivotal moment for us to realize, okay, we need to take big

(27:06):
steps back and look at this froma huge lens and not from the
day to day.
April and tony don't likemaking dinner and talking to
work at the same time, like weneed separation.
That was really helpful.
I really liked how you wereable to have a see big picture.

Speaker 3 (27:21):
Well, I'm so glad and I know, um, I just I still
remember when you two called meand it was you were wanting help
and I remember going.
You know that that's not myindustry and you're like, yeah,
but this is almost what weneeded.
And you're right, I thinkthat's what I find in my own
growth Right now is I needoutside perspective, I need that
outside lens.
And also, who does you guysforever working together?

(27:44):
I could.
I love my husband dearly.
We're coming up on our 15 yearanniversary, which is Whoa
awesome, thank you, but there'sno way I could work with that
man.
So who does you guys for havingdone it for as long as you've
had?
It's hard.

Speaker 1 (28:00):
You have very little separation.
We also have realized in ourrelationship that we treat each
other like we're businesspartners a lot, or we'll be
having big conversations to heyguys, what are we having for
dinner tonight?
And it's hard to navigate whogets to take the leadership role
and who gets to like delegateand holy smokes.

Speaker 3 (28:21):
Yeah, there's a whole lot of intentionality there of
there of creating differentspaces, which I think a lot of
people are experiencing rightnow.
I know I am with virtualschooling.
How do we make this?
You know room feel like it'sschool time, but now it's just
your bedroom and it's time to goto bed.
You know that's college stuff,that's not third grade
nine-year-old stuff.

(28:42):
So well, and I don't know that.

Speaker 1 (28:44):
anybody has the answer, even I don't even think
that's just specific to kids.
I think that there's a lot ofpeople who are working from home
and, as somebody who's workedquote unquote from home for
years, it's hard, but it's sohard.
Yeah, how do you Presentyourself the same way?
How do you hold yourselfaccountable?

(29:05):
The same way, how do you notget distracted by throwing
laundry and getting back to workand being able to be and the
same page and keep it all going?
It's, it's impossible.
It's not impossible, it's, it'sfigure out.

Speaker 3 (29:17):
But it's hard to me.
I'm learning that it reallytakes other people in your life
that are are willing to stand upand say I'm in it too.
Like you should see my officeright now.
I'm an organized, you know,very structured person, and yet
I papers on the floor becauseyou just can't get to it all all
the time.
And so learning to embrace thatmindset too on the path,

(29:38):
absolutely yeah.

Speaker 1 (29:40):
So you're a mom and You're a wife, as you mentioned,
and a business owner and you'respecializing in people who have
the entrepreneurial.
What are some of the thingsthat you would Share with
somebody who's thinking aboutwanting to be an entrepreneur?
Or maybe take that leap and trysomething you know, or start a
business?

Speaker 3 (30:00):
Yeah, such a good question and quite a big one.
I think that question to me isa really personalized one, and
and and.
Where I would start is tell meabout your journey.
You know kind of where westarted today.
Where are you at what?
What is your dream?
Tell me your big dream, not thedream that you think I want to
hear or what everyone else istouting about.
That should be your dreamonline.

(30:21):
What do you want out of thislifetime?
Because for some people, peoplewant to build an empire and for
other people they just want tobe able to stay home, juggle
work and family and just stillmake a great living, but not
have to stress so much aboutdriving.
So what is that vision?
And so I really like to dig inand start with when do you see

(30:43):
yourself, which is a hardquestion right now in the world
we're living in?
Because I'm flying day to daythese days, because so much
changes I don't know if my kidschool is going to remain
virtual we're taking on one ofhis friends two days a week to
just support that mental healthfor both of them, and so we're

(31:03):
just really flying by the seatof our pants.
And even though I'm astrategist by nature and seeing
the end Supports us in gettingthere.
That's, I think, a lot of timeswhere people are a little stuck
right now because they're going.
I don't even know.
Can I dream still?
What is that dream?
Um, which was a big part of myown journey in figuring out, I
knew.
I knew that I would be at the apoint in my life where I would

(31:26):
have two cute little kids, anamazing husband, an adorable
little house and my dad would bedead.
I knew this part.
What I never knew was what wasbeyond it.
So, going through a wholereinvention phase and Refiguring
out that, that vision in thatlife and what you want to claim
now, is really near and dear tomy heart, because I just went
through it myself.
You're gonna make me cry.

(31:47):
Oh, I don't want to make youcry, I'm so sorry.

Speaker 1 (31:50):
No, don't, don't be sorry, I just Gosh what you're
seeing.
It just lands Really well andyou're absolutely right, and I
don't think any of us know thatand we're not prepared for that.
What's next?
No and I don't think thatthere's a way to prepare us for
it.

(32:11):
But then when you find yourselfin this spot, you're like Holy
cow, that's a lot of stuff I'mcarrying around.
How do I keep having forwardmovements and not get stuck?

Speaker 3 (32:24):
Yeah, and and how do you not drown in in my own
journey and in the misery ofwhat was or what could have been
or how I am right now?
You know so much of it for mewas.
This isn't who I am.
Why am I acting this way,taking a step back and really
thinking about you know,business and vision and and
impact, and what I really wantin the In my life.

(32:46):
I just thought this is.
This starts with me and that's abig message for me is that if
you really want to have abusiness, there's people in the
entrepreneurial community youknow April, I mean we wrap each
other up in arms and we are likeeveryone's biggest fan, like
how can we support you?
What do you need?

(33:07):
What do you need?
What do you need?
And the people that come atbusiness very much from a
Competition standpoint.
While I understand, they're notmy people and they're few and
far between.
So I just really hope peoplecan understand that if you have
a dream, there are people outthere like yourself, like Tony,
like myself, who will doanything we can to support you

(33:29):
in that process.
But it starts with you.
It really the whole process isinside out.
It's not looking for all thebusiness books, all the
networking events, getting allthe answers external.
It really starts inside.

Speaker 1 (33:43):
Yeah, your spot on and doing the hard work to
figure out and to know yourself,and that, I think, is probably
the hardest part of all of it.

Speaker 3 (33:53):
Oh yeah, to not just know yourself who you are now.
But what I'm learning, even onthe business journey because I
just went through a whole bigrebrand was who am I working
into?
So who is Lisa three years fromnow?
And now, start being thatperson.
Yeah, that's who you're growinginto, that's who you really see

(34:14):
yourself as.
But you can't get there ifyou're, if I'm still being who I
am today.
There's a merry there, there'sa marriage and it evolves over
time.
But so much of that is just thatawareness and willingness to
take steps.
Look, I have been coaching forover 11 years and one of the
things I always hear is takemassive action, take big leaps

(34:35):
all of those things.
There's a ton of truth in that.
Right, you got to just pushyourself into the diving pool.
And yet what I also see inbetween those big moments is
consistency just one foot infront of the other, and that
doesn't get a lot of traction,because that's not high
marketing language that's goingto sell.
But that's what I see thepeople that are gaining the most

(34:56):
traction, that are findingtheir dreams, that are willing
to look at who they really aretoday and what they want to
change and make different fortheir future.
They're also the same peoplethat are willing to just at
least do one step every day,even if that step means to pause
, to go to sleep early becauseyou're exhausted.
Pausing is also an action, andit's one that doesn't get enough

(35:18):
attention, in my opinion.

Speaker 1 (35:20):
It's not sexy, it's not, it's not I'm not pausing to
go to sex, exactly, but you'reabsolutely right.
And it's not the stuff thatsells, it's not the stuff that
gets your attention and it's notthose big, loud, squeaky wheels

(35:40):
.
It's that consistency.
And I will be the first toadmit that I really struggle
with that, especially havinglittle kids.
It's hard to stay consistentand it's hard to kind of keep
that end game in mind.
And I'm probably right in themiddle of it right now.
I don't think that I have thatconsistency and I don't know

(36:02):
where I'm going.
So it's really fun to hear yourebranding and shifting into
that person that you're workingtowards and that you envision
yourself being.
That's cool, thank you.
Well, and, as a side note, thephoto shoot that you did for
this rebrand holy moat.

(36:25):
You are like losing powerhouseenergy.

Speaker 3 (36:30):
I saw those photos and I'm like oh snap, oh she's
going there, oh, she's goingthere, yeah.

Speaker 1 (36:38):
So I just I have to do a huge shout out because that
gosh, that's awesome and Ican't wait to see the whole end
game of it all, and when thiscomes out it'll probably all be
out Like you'll have thatrebranding for the most part Is
that accurate?

Speaker 3 (36:53):
Yeah, I think it should.
It should hopefully all be liveby then, cool.

Speaker 1 (36:58):
Cool, well, and if it's not, then we'll just push
this back.

Speaker 3 (37:02):
No, we're all good.
You know everything is anevolution and I think so.
So much of the journey isequally important for people to
see how things evolve right andthat it's okay that a decision
you make today and the personyou claim to be three years from
now, or the business you buildit can shift, it can evolve and
grow.
That's what life is.
Life is ever evolving andchanging and, yeah, that photo

(37:24):
shoot that was like an identitycrisis in a day.
That is a story for another day.
But yeah, my photographer wasamazing, so shout out to her.
Wait, well, you got to do theactual shout out then.
So, photographer Lindsay StatenPhotography All right, yeah.

Speaker 1 (37:43):
Lindsay, I'll get a link from you and we'll just
have that in the show notes.

Speaker 3 (37:48):
That sounds awesome and, as you can see, her style
is just unique and different andbless her heart because again,
identity crisis in a day.
Well, it looks awesome.

Speaker 1 (37:59):
So, when you're talking about the consistency
versus, like, the big actions,one of the other pieces that you
touched on but I want to circleback to is this idea of just
getting started, because you canget so overwhelmed and in your
own head as somebody who wantsto try something kind of crazy,

(38:19):
you can get in your own headreally quick about all of the
reasons that you aren't fit todo blank.
Can you talk a little bit aboutthat?
Because I'm sure you've seen ahandful of entrepreneurs that
have come across your, your deskthat have had that where maybe
they're struggling with takingthat next step or getting
started, or maybe they have thisidea that you've talked about

(38:43):
and they've shared this dreamthat they have.
But getting that from an ideato an actual business can be a
huge leap, probably the hardest.

Speaker 3 (38:53):
Yeah, I agree, and you know, I think there's this.
There's this myth out therethat we all buy into to some
degree that there's only oneright way to do a business.
And, of course, the longeryou're in business, the more you
realize there is no right wayto do a business.
Yes, there are maybe somelicenses you need to get, or you

(39:14):
know all of the logistics.
Okay, I can maybe help youthere right, like we can get
those going in the right order.
Sure, but by and large, whatwe're seeing a lot, especially
with women entrepreneurs is, iswomen.
There's a phenomenal statisticfrom American Express where they
do research every year andright now, nationwide, we have

(39:37):
1,817.
I was able to remember itbecause 1,817 women starting a
business every day in AmericaWow, every day.
And so much of that are life,what's referred to generically
in the industry as lifestyle, soonline coaches, consultants and
all of that.
And the barrier to entry is sosmall it's, and yet it's so big

(40:02):
at the same time and here's whatI mean it's a small barrier to
entry from a financialperspective.
You need to be able to get onyour computer or get online
somehow.
That's basically it.
Everything else is sure ofsystems and processes and we can
talk about that all day toreally make things effective and
efficient.
But ultimately that's what youneed, what you.
But the bigger hurdle is themindset.

(40:23):
It's the ability for you to sayI'm worthy, I'm valuable.
I got a lot that I can share,and I don't know it all.
I'm not going to claim to knowit all, but I know a lot and I
know that on my journey I cansupport other people and
whatever it is that you'repassionate about right.
So now I'm already forgettingthe original question.

Speaker 1 (40:45):
Oh, that's okay.
Well, you're going down areally important path and I'd
like to keep going down this oneif you don't mind.
We were talking about gettingstarted.
So you're at spot on.
But you're absolutely right.
Especially for women, this isreally hard, like you get in
your own head or you lookoutward and you're seeing oh so
and so is doing this, and so andso is doing this.

(41:07):
And social media gives you allthe highlight reels to drum up
all those insecurities, which isbullshit.

Speaker 3 (41:14):
It's so bad.
It's so bad for all of us, butit happens.

Speaker 1 (41:20):
That's interesting that you say that, because
actually a friend and I werejust talking about how virtual
school and just all of thepandemic stuff, setting in
particular more women back inher opinion than anybody else as
far as professionallyestablishing themselves.
And I was actually just talkingwith a woman yesterday and she

(41:42):
was saying that the head of herHR department at this huge, huge
business finally came to theteam and said hey, I didn't do
this full time because I'mtrying to do my kids schooling
and they're just flopping and Idon't know.
I'm in this really hard spotwhere I have to make a decision.

Speaker 2 (42:04):
And.

Speaker 1 (42:05):
I think you and I can totally relate.
We're like just trying tofigure it out, but that's a hard
, hard journey to be on.
Sorry, I went on a tangent no.

Speaker 3 (42:17):
I love that.
And to circle it all in if youwant to get started, start
somewhere.
I mean, that's not new advice,I think it's just us equally
sharing that.
It's okay.
Wherever you're starting, it'sokay.
Call up April, call up Tony,give myself a call.
There's someone else in yourcircle that's been in business.
And here's a trick to typicallypeople in your like immediate

(42:39):
circle, people that have knownyou your whole life, maybe gave
birth to you, perhaps are yourbiggest cheerleaders.
They're also people that wantto keep you safe and secure,
which means going outside of anytypical bubble, ie
entrepreneurship might be scaryfor them and that gets projected
onto you.
We don't want that for you andwe also want you to continue to
have a great relationship withall those people in your life.

(43:00):
So go outside of that circleand start talking to people,
because I can guarantee yousomeone can get you moving.
Just take one step at a time,okay, because all those steps
lead up to big things.
Going back to moms, I completelyagree.
I'm seeing it with womeneverywhere right now and that's
absolutely no cut or slight onany men that are actively

(43:23):
engaged parents as well.
Tony is an an age father, myhusband's very engaged and we're
extremely lucky with David'semployer.
They're been amazing throughall I mean truly incredible
through all of this.
So he's able to juggle with me,but at the end of the day, it's
me that's making sure the kidsare where they need to be,
making sure all of theirclassroom assignments are done,

(43:44):
making sure that the house ismaintained and the laundry is
done and that we know what we'reeating for dinner and that all
the food is in the house.
I've finally delegated some ofthose meals to my husband and he
stepped up with the laundry andall the things.
But the reality is it's all thethings, and so from six to last
night, it was midnight for me.
I don't normally do that.
It needs to get done, and Ithink we need to continue to

(44:10):
have these conversations aboutit, because at some point on my
journey last week, I started tothink I'm not enough.
How can I not handle this?
I'm a woman, I'm a superwoman.
I should be able to do it all,because my whole life I was told
you can do it all, you can doit all, you can do it all.
And now I literally walk aroundthe house and I tell my kids I
can't do it all.
You're doing this, you're doingthis.
We're a team.

(44:30):
We're a team, we're a team.
And I called this teacher lastweek and I said I love you but
this isn't working for me and myson's development and it's not
working for our house, becauseI'm stressed.
If I stress the whole family,the whole house goes down.
And it was awesome because theteacher just said 100%.

(44:51):
Our district, our school, myteachers for both of my kids
have been phenomenal.
I mean this could not be goingbetter.
The challenge is my kids are ina Montessori school and that
methodology is very differentand while they've done a great
job of transferring that to thehome life, they're still mashing
kind of traditional educationwith Montessori, which is just

(45:13):
highly, which is fine, butthere's just a lot for the kids
to do every day and, in myopinion, unrealistic For me.
I got two goals for my kidsStay curious and be kind, that's
it.
And the second you squash mykids' curiosity, then we're
going to have problems andthat's what I felt like was
happening, so called her up.
We've devised our own educationplan which includes Wednesdays,

(45:37):
which were supposed to beasynchronous days.
Just a fancy word for nomeetings.
Just do your own word Like whyare we using these big words?
I don't want to get thedictionary out, that's my son's
job, but we're going to do afield trip and we're just going
to write about it and documentit, and so I guess any woman
that's listening, I guess Iwould just say we're in it with

(45:58):
you.
Talk about it please, it's notjust you.
And if you feel so empowered,call your teacher, devise your
own personalized education plan,because what's being presented
to you?
Everyone's just trying tofigure it out.
And ultimately, what my teacher, what my son's teacher told me
was I just want a happy homelife, and it's true.

(46:19):
I really think at the heart ofit, that's what all the teachers
want are happy home lives andsome curiosity and learning
maintained what you said aboutjust calling your teacher and
putting yourself out there.

Speaker 1 (46:32):
I think that that's a huge gift to just give somebody
permission to say, hey, you canchallenge the system a little
bit because nobody has the rightanswer.
Just like you said, withentrepreneurship there isn't one
size fits all.
We're all just figuring thisout.
And if we come at it from thislens of it has to be this way

(46:52):
and it has to be right and it'svery black and white, that's
where we're gonna rub up againstit and we're gonna have those
negative feelings and it's notgoing to be beneficial and it's
not going to help all of usflourish.
But if we come at it from alens of hey, you know what, I'm
gonna be curious, I'm gonna tryand figure this out.
I'm going to do what's best formy family and I know my kids

(47:13):
really well and I know what'simportant for them.
And I also recognize thatteachers are just busting their
asses to figure this out and toserve the best way they can and
they're being thrown into acompletely different industry.
Now they're all of a suddentech industry and that's a whole

(47:33):
different.
And then all the dynamics.
I saw a post the other day ateacher had shared like these
are the 10 craziest things I sawon my videos with my students
today Appearance sleeping in thebackground, a kid outside naked
on a computer all of thesethings and I'm like I can't even
imagine.
How do you make?

Speaker 3 (47:52):
it Was she at my house.
It sounds like she was secretlyin my house.
She's at all of our houses,lisa.
I think so.
I think so, hey thanks forlistening.

Speaker 2 (48:02):
All you parents, moms , dads and even kids.

Speaker 1 (48:08):
You're all doing a great job.
And now back to the show.
Coming at that from the samelens as starting a business,
which is just be kind toyourself, be patient and just
take one step at a time and becurious about it, ask the
questions, put yourself outthere, that lens of
vulnerability, I think, the moreand more I'm starting to lean

(48:30):
into my own vulnerability, whichis kind of the platform for
this podcast.
It's opening up so many moredoors and more conversations
that are just so beautiful.
It's like yeah okay, we can havethat conversation, we'll figure
that out?

Speaker 3 (48:45):
Yeah, absolutely.
I really consider you atrailblazer in that field of
vulnerability within my circlesbecause, again, I think when you
own a business or especially alifestyle business, personal
brand, on any level, there'sthis huge pressure we can put on
ourselves sometimes that who Iam in front of the camera and

(49:07):
with my clients is who I need tobe in all circles and walks of
my life.
If I'm at the grocery store,I've every look a certain way
and doing a certain thing and itcan just drive you crazy and
you want to give up, right, yes,yes, I know we've talked about
this, and so I just want toreally honor you and thank you
for being willing to step outand draw out these conversations

(49:30):
and other women, because it'sneeded for sure.
I will say this about gettingstarted it's also important to
recognize when you're staying inyour safety zone, because
taking small steps and beingconsistent is going to only be
as good as you working towardsthat bigger vision, and
sometimes we can sort of confuse.

(49:54):
Oh, I need to get some rest.
Tonight it's really me avoidingdoing the one thing I needed to
do today and so there's a fineline there, right?
I'm so guilty of that.
Like, of course, I need to justdo the doom scroll on Facebook.
I don't need to be writing mynew copy.
No, lise, you need to writeyour new copy.

Speaker 1 (50:15):
Yes, you're absolutely right, and I think
that that's each of our own waysof protecting ourselves and
that fear and just bottling thatup and numbing with something
else.
Right Like.
Oh well, my numbing is stayingbusy, I've learned.
I didn't even know that couldbe a numbing, but you know,

(50:36):
anytime we've talked, I'm comingat you a mile a minute with
like and this and this and this.

Speaker 3 (50:41):
I'm always like how is she doing it all?

Speaker 1 (50:43):
Numbing, I'm numbing.
I didn't know how much I hadbeen hurting.
And by recognizing that, and,like you said, the first step
with all of this is reallygetting to know yourself and
doing that work.
Yes, holy cow, it's eye opening.
But that's when you're startingnumbing, you know it and you're

(51:03):
like oh wait, mm-mm, mm-mm.
Yes, you see that.

Speaker 3 (51:08):
Sorry, I know what you're doing Exactly.
Nice try, let's unpack thosefeelings.

Speaker 1 (51:13):
Yeah, you know, we're each on our own journey and
anybody who's listening to thisis gonna be on their own journey
, and hopefully that we're ableto share our conversation in
hopes that it meets them wherethey're at and inspires them in
some way.
Now you've talked a lot aboutbeing a mom and trying to juggle
this.
What are some of the hacks?
Cause I feel like sometimes youhave these like secret little

(51:36):
hacks that I just am like, Ijust I wanna, I need to know
these things.
I need to know how you do this,Lisa.
So can you think of a couple ofhacks?
And, if you need a littleprompting, I have a couple ideas
of how you're hacking thingsall day long.

Speaker 3 (51:50):
Okay, and I'll say one and then you can.
You can tell me what elseyou're thinking.
I think it becomes so routine,right, that you just don't.
You forget it's a hack.
My main hack is with meals,because I love to cook, I love
to be in the kitchen, butsomething happened between being
pregnant with my first andtoday, where I don't necessarily
always want to be in thekitchen worrying about food and

(52:12):
making all the meals, and thequality of food is also highly
important to me.
So my hack is every night Ialready know what's gonna be in
three of the four sections of aplate.
Like, if you're thinking of aplate and you divide it into
four and that is a salad.
And, ladies and gentlemen, I amsaying a salad, I mean greens in
a bowl, toss in some dressing,put it in the plate.

(52:33):
I'm not talking all the fancyadd-ons.
I mean, if you wanna do thatand take extra time, go ahead.
And then some meat.
We are meat eaters in our houseand we order from a local farm.
So I always have some meat.
So we usually grill up or bakea ton of meat in the beginning
of the week and so I can justreheat.
And the other is a bag offrozen veggies.

(52:56):
Now I don't own a microwave.
Little known fact of Lisa so.

Speaker 1 (53:00):
I just-.
I still think of you every timeI use my microwave, ever since
you taught me that.

Speaker 3 (53:07):
So I just steam it, I literally dump up, and so three
quarters as well, the last oneI save for I don't know, do I
have rice?
Do I wanna roast some veggies,some squash we're in fall when
we're taping this Something elsethat can fill it up.
Now, if I'm feeling reallyfancy, I will make one plate.
Half of it will be rawvegetables, half will be some

(53:27):
fruit, and I stick that on thetable.
So, but every night I knowthat's gonna be those three
things.
Now I will warn you, you canget into what I call deja-food
mode with that, because it canfeel redundant, right Clever.
So put some different dressingsout or, I don't know, some extra
toppers.
Get some sriracha out for onenight, or some kimchi, or I

(53:49):
don't know.
You can always add a differentflavor.
That's a hack.
What else are you thinking inmy hacking world?

Speaker 1 (53:55):
You're spot on.
Actually, I was thinking abouthow you meal prep for your kid's
meals and their lunches and youinspired me to get those travel
lunch things.

Speaker 2 (54:08):
Oh yes.

Speaker 1 (54:09):
And that worked out really, really great for us.
So I'm glad that you inspiredme on that one.
But yeah, actually it wasaround meal planning and
prepping, because you taught methat and I just I tried to lean
into that when I'm in charge ofcooking, which is rare.

Speaker 3 (54:25):
No one's so glad and yeah, those Planet Boxes are a
savior Cause.
It's like what goes in thatcompartment.
I just, I just feelcompartments, I don't think.

Speaker 1 (54:33):
Yes, it's awesome.
So, speaking of hacking, you'reinto biohacking.
I am, and I can't remember ifyou introduced me to this or if
Tony did, but just learningabout the topic of biohacking
that's like a whole differentworld and it's like, once you
learn it, you're like oh, oh,like you can't, you can't, you

(54:53):
can't go back to a black andwhite TV after you've seen color
.

Speaker 3 (54:57):
No.

Speaker 1 (54:58):
So can you tell me a little bit?
Some people listening might belike what the heck is biohacking
?
Can you talk a little bit aboutthat and why it's important?
Because it's been, it's been sogreat and I feel like I feel so
much better because of some ofthe benefits from it.

Speaker 3 (55:14):
Oh, that's awesome.
I'd love to hear more aboutyour journey with it.
So what I didn't realize isthat I've been biohacking
intentionally for 11 years.
11 years ago is when I got intocoaching and I went to
nutrition school and, throughthat experience, everything that
we did, we tested on ourselvesand ultimately, that's what
biohacking is.
It's really about takingcontrol of your own biology.

(55:36):
It's about looking at yourselfas the unique, beautiful
individual that you are andfiguring out things that work
for you.
There is a reason why all thediets and all those diet books
on the shelves work.
It's because there's a varietyof humans in this world.
The challenge is always findingwhich one works for you, and

(55:57):
that's ultimately whatbiohacking is.
It's figuring something out,testing it, paying attention.
Does it help me?
Does it harm me?
What's it doing?
I do stuff now that I don't evenrealize it's helping me, but if
I don't do it, that's when Istart to notice it, which is
super, super interesting.
So the time of this taping, I'mdrinking my bulletproof coffee.
I just realize in the course ofmy day I do not have time to

(56:21):
make breakfast for myself.
I just don't, and so I couldeither berate myself and think
I'm a horrible human because Ican't figure out a way to get my
green smoothie every morning.
Or I could embrace my new40-year-old self and all that
that implies with health andlook into intermittent fasting

(56:42):
and bulletproof coffee with mydecaf.
I'm a decaf girl, and so that'sreally what biohacking started
for me and learning the foodsthat work best for my unique
body type, because I can hold onto weight just by eating
bananas and you're like wait,what Bananas?
That's part of the broad diet.
Everyone should be eatingbananas, especially if they're

(57:02):
sick, and I've always loathedbananas.
And so figuring out the foodsthat work for you, simply by
removing them, what happens toyour body is the inflammation
decreases, but more importantly,what I find is your brain fog
lifts and you get your energyback and your digestion works
and you sleep better.

Speaker 1 (57:21):
It's this really bizarre domino effect that, for
me, started with food, and foodcontinues to be one of my
primary hacks, you know it's sointeresting that you're talking
about the fog lifting and reallydrilling it down to some of
those basic needs from likeMaslow's hierarchy of needs.

(57:42):
It's super interesting,ironically, that you brought
that up, because so two episodesfrom this one, so I don't
really know how to gracefullyexplain that.
But the episode that actuallyis going to launch today is
talking about my journey withpostpartum depression and just
how I started to feel better,and it was really going back to

(58:04):
that.
I literally pulled out Maslow'shierarchy of needs and I'm like
all right, what are my basicneeds?
Am I not taking care of myself?
And I really had to go back tothat and understand what foods
were good for me, what'senergizing my body and what's
really making me feel heavier.
And when I feel like I'm not asgood of a spot, then I'm

(58:26):
craving other crap and I'mreaching for things that are not
benefiting my body, becauseit's easier and I don't have to
think about it and all themarketing that's out there makes
it so convenient.

Speaker 3 (58:39):
It is.
We are in a convenient world,with any information you want at
your disposal.
You can have, and anyinformation more importantly,
you want to maintain thenarrative that you've created in
your mind, whether it's true ornot, is equally there, and from
a health perspective, I thinkthat's a lot of times what we're
up against.
But hacking part of it is eventhinking about if you eat a bowl

(59:05):
of salad, you walk away and youfeel a certain way.
If you eat a bowl of Doritosany variety you're going to walk
away and feel a certain way,and that's ultimately what it's
about.
Now, what's cool is thatthere's a ton of other things
you can do, depending on what isdriving your health and
wellness goals.

(59:26):
For me, I'm an older mom.
I want to live a little bitlonger.
So the idea of anti-aging andwhat that means OK, and I've
never liked that word, because,as women, I want us to age
beautifully and gracefully, andthat means wrinkles and gray
hair and bring them on, andthat's not what it means.
It means really your cellularhealth and making sure that your

(59:47):
cells are as healthy aspossible, and once I started
getting into that, then I reallystarted geeking out and I'm
like wait a second.
I can reduce my oxidativestress.
By what is it?
40% in 30 days.
That's insane.
Or I can buy an indoor bike andI can do two workouts a week
for a total of 18 minutes a week, not sweat, not need a shower,

(01:00:11):
and get better benefits than ifI sweated my butt off five days
a week and had a shower.
That blows my mind and in theworld we're living in today.
It's not that I always need todo more, more, more, more.
It's that I need to beefficient and at my best with
the time I have.

Speaker 1 (01:00:28):
Yeah, on so many levels.
Yeah, can we tangent on thebike thing for a minute, because
I don't think that you're theonly person in the world who's
thinking about going into winterand is like, how am I going to
get my movement, and I am a busyperson who doesn't have all

(01:00:48):
this time.
You did a ton of research.
Actually, ironically, when wetalked about this, I wasn't
really in that market and sincethen some of the places that
work out have changed.
There are seizures and policiesand I'm like I just don't know
if I feel comfortable goingthere.
Now we're starting to thinkabout that and I'm sure, as it
gets colder and people are notas able to be outside at least

(01:01:11):
in the Midwest they're going tostart thinking about that.
Tell me about just on a sidetangent your journey on this and
how you came up with your plan.

Speaker 3 (01:01:21):
Yeah, I love the question.
So, first of all, to your point, I haven't been able to work
out because since March 11th, myhusband and I have been 100%
with the kids due to everythingright now.
So we've had no childcare, nobreak.
And I thought how am I going to?
I need to start moving moreintentionally for my body, not
just chasing my kids around.
And we have a small house.

(01:01:42):
And so I thought everyone'stalking about a particular bike
called Peloton.
I'm just going to go out andbuy it.
And so I told my husband hey,by the way, I'm just going to
buy a Peloton.
And he's like what?
No, what.
And I said well, we're going upnorth to our lake house and
there's no internet reception upthere.
So when he actually said I'mgoing to research this, I just
thought go ahead, you won't beable to get it online.

(01:02:04):
Doot, doot, doot.
And I'm sitting there thinkingI win, which is a weird thought.
But anyway, god bless that man.
He did his research and we gotit distilled down to three and
we couldn't figure out what arethe features we want.
What a blah blah, blah, blah.
Do we want a bike that actuallycan move and incline itself?
Because that's cool.
Now I actually feel like I'mgoing down the hill versus just

(01:02:25):
stay in stationery.
All these questions, and wewent down this rabbit hole of
and I posted on Facebook I don'tknow, I can't remember if you
saw that just asking otherpeople's opinions hey, what do
you like, what are you not?
And it was in that moment.
It was in the moment where Icould not make a decision for
myself.
It was not clear as day.

(01:02:45):
It was in the moment where Iwas actually trusting other
people with my decision that Iwent.
Something's not right.
I know myself enough to know.
If I just don't automaticallyknow, if I'm not doing it for
myself, something's off.
So what is that?
So I explored it and I realizedI don't have 45 minutes right

(01:03:06):
now every single day to ride abike and give myself time to
shower afterwards and also findthat same amount of time for my
husband to do the same everysingle day.
And then I went duh, why am Inot hacking this?
So I literally went to DaveAsprey, who's like the biohacker
out there, the superhuman manwhere everyone kind of goes and

(01:03:28):
checks out his stuff.
He's biohacking to the extremeand it led me to find the bike
of his choice, and this iscalled Carol Fit AI, so it's an
artificial intelligence poweredbike, and so it reads where
you're at and you, literally youpedal for two minutes, you warm
up and then you do this whatthey call a sprint.

(01:03:50):
It's the supramaximal, it'sbeyond high intensity.
You almost the first time Iwanted to pass out.
When you go for 10 or 20 seconds, there are two different
options and then you just pedal,you just decrease your heart
rate for another two minutes andthen you do one more sprint.
So you only do two sprints,really, really hard.
Full time is eight minutes 40seconds.

(01:04:11):
You do that twice a week andthe scientific benefits are
equal to, if not superior than,those five 45 minute rides a
week.
And I thought, if I can't find18 minutes in a week, I don't
deserve to work out.
Then it's something major in mylife and my mindset that's
preventing me from working out.
But I can find 18 minutes, wow.

Speaker 1 (01:04:35):
And now you've had it for weeks right.

Speaker 3 (01:04:38):
Yeah, I think we're going on six weeks now.

Speaker 1 (01:04:41):
And do you feel different?
Are you seeing results?
Are you feeling like, yeah,this is a good choice, so we're
not?

Speaker 3 (01:04:47):
I'm not tracking any weight or anything like that.
They do actually have a weightloss program that one's much
longer though at 30 minutes, soI haven't done that one yet.
What I'm noticing is that justgetting back into the habit of
working out is really necessaryfor me, especially right now,
and I think me and you maybetalked about this at one time,
april, but it just it gets theangst out of me.

(01:05:10):
I need to just get this pent upenergy out.
So, for a lot of mental healthreasons, I'm seeing a ton of
benefits, and then, because I'malready in workout mode, I take
an extra 10 minutes, lift someweights.
So I'm like 20 minutes done.
So well, I'm going to starttracking here, I think, in the
next month.
I just wanted to really buildthe habit for myself first.

Speaker 1 (01:05:31):
Yeah, thanks Lisa for sharing.
That's actually reallyinteresting and that's a bike
that we'll have to add to ourlist that we're considering.
I agree with you, I need to getthat movement, and that's
something that I learned throughmy postpartum journey was that
the exercise is hands down, thebest medicine for me.
If I can get that movement, Ifeel so much better, I'm happier

(01:05:53):
and friendlier, I'm way morepleasant in my own home and I
think that I'm able to focuspretty well.

Speaker 3 (01:06:00):
Yeah, it's actually one of the movement exercises,
one of the best hacks for yourbrain.
So that definitely tracks.
And I will say this about Carolbecause my husband was really
concerned.
He's like I just want to get onone of these bikes and do a
long ride and watch thisbeautiful scenery of another
country, because that was onethat honestly, how was this a
problem?

(01:06:20):
I just thought this is such aninteresting problem we've
created for ourselves that wecan't decide on a bike because
one has a better app and one hasa better function.
It was so interesting.
But with Carol you can do freerides.
So, for what it's worth, itwould be worth exploring.

Speaker 1 (01:06:37):
It's not scary, no, no.
When you tell me you need apuke bucket right next to the
bike, I'm a little hesitant tobe like sign me up.

Speaker 3 (01:06:48):
It's not its best selling point, it's not, but
maybe.
But then it's over.
Yeah, the bar feeling is overand you're gone and having the
best day ever, so you know, andthen it doesn't happen again
because you work into it.

Speaker 1 (01:07:03):
I love it.
One of the other cool thingsactually I wanted to talk to you
about, anyways, was lifeadvantage.
So we were talking about biohacking.
I don't know how involved youare in this product or in this
business, but you introducedTony and I to it.
Can you tell me a little bitabout that and how you found
your way in that and what yourthoughts are in those products?

(01:07:26):
Yeah, I know that that's notreally related to like business
stuff, but it's so interesting.

Speaker 3 (01:07:32):
It's all good.
So it was about two monthsafter my dad had passed and you
know you're faced with your ownmortality and, having been in
the wellness industry at thattime for nine years, I was
seeing certain posts fly aroundabout anti-aging, about bio
hacking, about cellular health,and I wasn't a bad way.

(01:07:53):
I hadn't slept since my dadpassed, so I was going on eight
weeks of no sleep.
I had just took on a new B2Bclient, and so I was open, I
guess not to the business not atall but just to the products to
test them out.
One of their, their mainproduct, is NRF2, because in our
bodies we have what's called anNRF2 pathway, and this product

(01:08:15):
can reduce your oxidative stressby 40% in 30 days.
Now, if anyone here listeningis in health and wellness,
that's a huge deal.
That's a huge deal because wellover 200 diseases are
documented and link back tooxidative stress.
So we all have concerns andthings maybe going on in our

(01:08:35):
bodies.
We all want to go.
What's the root cause?
Where did that heart diseasecome from?
Where did my high bloodpressure come from?
Where, more than likely I makeno claims, but more than likely
it's because your oxidativestress is high.
And so what this was proven todo with five herbs, by the way
this is what blows my mind isthat it can reduce that by 40%,

(01:08:56):
which means you're reallygetting rid of the root cause of
anything that's happening inyour body.
That really spoke to me justbecause of my dad's health
journey.
So I tested it out and I waslike it's like taking a
supplement you don't feel anydifferent afterwards.
So I thought what a bunch ofbunk.
And I stopped taking it and Icrashed.

(01:09:16):
I just thought I don't knowwhat happened here, but it was
giving more energy, it wasgiving more focus.
I think I was so depleted I hadno idea how bad I was.
Then I started taking one oftheir other products called
NRF-1, and that's aboutmitochondrial health.
They really started attackingwhat kind of anti-aging theories

(01:09:38):
, if you will.
And mitochondria is known asthe powerhouse of your cell.
So that's what's really goingto keep your cells going and I
just I tested that out.
So I started this whole journeyby I don't know, does it work
for me?
I don't know, do I like it?
And then I just startedlistening to people's journeys
and going, okay, well, I don'tknow, april, if you're having a

(01:09:58):
hard time focusing, you want totry this drink.
Now I know to say when peopleask for a drink to wake their
brain up, I don't drink it forthe flavor you taught me that I
do not drink it to drink theperfume that my grandma had left
on her counter forever and justchoke that shit down.

(01:10:21):
You know, definitely don't drinkit for the flavor or the name,
Right exactly, but how it makesyou feel is it's incredible.
So my journey got in with thosetwo kind of flagship products
and if I don't take them Inotice it.
But now I'm operating.
I think it's such a differentplane because it's been two and

(01:10:41):
a half years that this is my newnormal, so I'm thinking, holy
cow, where would I be if Iwasn't on it?
And then I started taking thedrink that we were just
referencing, and I do not dowell with caffeine.
Already told you, I drink decafcoffee, but they do have a
drink and it's technically a newtropic, which is just a fancy
word of a smart energy drink,and it wakes your brain up so it

(01:11:05):
doesn't flood your body withtons and tons of caffeine just
to make you all shaky and thenhave a crash.
I don't know have you ever hada crash after it?

Speaker 1 (01:11:14):
I haven't, but I am very guilty of partnering it
with multiple caffeinated drinks.
That's for a differentconversation.
That's fair.
I'm not addiction to caffeine,that I'm working through, but
I've also.
They do have a decaf version.
Yes, I've.
Just I've found that if I drinkthe decaf anytime after

(01:11:38):
lunchtime it seems to be abetter fit for me in the
afternoons.

Speaker 3 (01:11:43):
Yeah, that's exactly what I do.
I have a caffeine one in themorning and then a decaf in the
afternoon.
I've also started giving.
It's been over a year now, butI give my kids a decaf not the
full thing.
I make one big jar and thenover two days they get like
little six or eight ounces.
I tell you what.
The focus that they have,especially right now on the

(01:12:03):
screen, is so much moreincredible.
My kids have started tuninginto their own bodies, because
it'll be around two or three inthe afternoon and my daughter,
who is currently three and ahalf, will come up and ask me
for it.
She just knows she needs energyto wake up.
I, of course, tell her no andwe work through the tears
because I don't need my daughteraddicted to a new tropic drink.

(01:12:24):
Yeah, that's been the journey.
The interesting is that it is anetwork marketing platform and I
, having been a business coachnow for a decade, I really have
not wanted to even go there.
I'm still really not.
I mean, I sell the products,but I don't really.
I'm not out to build a hugeteam with that.
My passion is how can I helpyou be your best self?

(01:12:47):
How can I support your brainfunction, so you sleep better,
so your body works better, soyou can actually build that
business of your dream.
So it's kind of one stepremoved.
It's also been interesting,though, because my most recent
B2B client I got exposed to awide variety of entrepreneurs,
everything from restaurantowners to construction workers

(01:13:10):
and manufacturers and justeverything in between, and yet I
had never worked with anyone innetwork marketing.
So I thought, well, what betterway to learn an industry than
to just dive in?
And it's fascinating what popsup for people, and rightly so.
I completely get it.
I've had a lot of those samethoughts.
I just think they have aproduct that I'm never gonna be

(01:13:32):
able to make.
I see the results.
If someone else can, too, great.
If not, no pressure.
I mean, this is all aboutwhat's best for you.

Speaker 1 (01:13:39):
I love that.
And you touched on directmarketing or direct sales and
multi-level marketing, and we'vehad a lot of those
conversations just about thephilosophical approaches to that
business model and our ownjourneys and paths and all the
psychological stuff that comeswith that too.
But I think we'll leave that onthe shelf for another

(01:14:00):
conversation.
But I do wanna go back.
Your business, your personalbusiness, is going to be
rebranding and relaunching andyou have a very clear path that
you're working towards.
Can you talk me through howthat decision came and how you
are going through?
I mean, cause you're goingthrough it.
You're not just coachingsomebody else to do it, but
you're actually living it.

(01:14:21):
Can you talk me through some ofthose decisions and then what
your business is going to be?

Speaker 3 (01:14:25):
offering.
Sure, yeah, it's such a greattime to be in it, cause normally
you have these conversationsand you're already through it,
so you can reflect back and havea positive spin and right now
I'm gonna think of it and I waslike I was up till midnight
right in copy.
The decision really was morphingfor me for about five years.
I knew I was going through mynext evolution and just up

(01:14:49):
leveling I just with thingshappening in my life, and so I
intentionally paused.
So weird, it was a weird thingto do.
I felt like, on the one hand,it seemed like I was giving up
on my business.
On the other hand, it wasnecessary.
My daughter I had a newborn hadan older child, my dad's health

(01:15:11):
was failing and so I justpaused.
And through that I realized,and then, taking on my B2B
client and working with so manyamazing entrepreneurs, things
started to click Like who am Inow?
Who is this?
I was reinventing myself.
Who am I blossoming into?
I don't know.
I don't have a good word for ityet.

(01:15:32):
The first thing I did was Ihired a brand strategist and I
said okay, what do you see?
And we did a lot of identitywork.
I'm not taking all of what shesaw and her advice because it
didn't align for me, but therewere elements of that that were
really supportive.
The next thing I did you know,because you were there I called
up my girlfriends and was likeI'm renting out a B&B.

(01:15:52):
If you wanna come, great, ifyou don't, that's cool.
But I need to dive into myvalues because I don't even know
what they are anymore.
I was so lost I couldn't make adecision to save my life, which
was bizarre Because, again, ifI can't make a decision in about
three to five seconds, I knowsomething's not aligned,

(01:16:13):
something's off, and usuallyit's because I don't know how it
fits into my life and thevalues that it's portraying.
Do you remember that weekend?
That was so amazing.
Oh yeah, are you kidding?

Speaker 1 (01:16:24):
me.
It was amazing.
Thank you for including me.
You know that was great in thethick of my fog and so it was a
welcomed.
Yeah, I'll go.
I just wanna sleep.
I don't even care.
I remember actually pumpingwith the breast pump.
While we're trying to talkstrategy, I mean talk about,
like the things you do as a momand business entrepreneur.

(01:16:48):
Seriously.

Speaker 3 (01:16:50):
Yes, I remember that too.
Mch mch, mch, yup, justcleaning up bottles and we're
talking Right, that's right.
And it worked.
And you were the only personwilling to just go really to one
of my values.
I don't know if you rememberthat, but you were like, well,
walk me through your values.
And I told you and you're likeI mean, they all align, that all
makes sense.
But really, and I thoughtyou're right, that is where I'm

(01:17:13):
not actually living into myvalue more and that's what I
need to shine a light on.
And it was 100% true.
And one of the many reasons whyI have mad respect for you is
because you're willing to askthat hard question.
So I walked away from thatexperience going I have my
values, I got friends who arecheerleading me and championing
me and really see what I see.

(01:17:36):
And then I came into the newyear and COVID hit and all the
decisions that came from thatyou know.
But really, where I pivotednext was I needed to just hire a
designer and I just I need anew logo and I just started with
little things.
So I needed a new logo.
Okay, I should do a photo shoot.
And everything was last second,which again, you know, because

(01:17:57):
I remember talking to you on theday of my photo shoot and I was
out buying makeup and you'relike what?
Why do you have to be like?
Oh, I don't know.
Oh no, it's the day before.
Oh no, it's in the morning,I'll be fine.
You're like oh, my God, it wasthat day it was.

Speaker 1 (01:18:09):
oh yeah, it was.
It was a couple, because I saidyou want me to drive over
You're.
You know it's a couple of hourdrive, but I'll hop in the car
if you really need this.

Speaker 3 (01:18:19):
I was like no, it'll be fine, whatever, and it was.
It's that energy that I'membracing more as a recovering
perfectionist.
That's a hard space for me toplay, to just be like I don't
know, it'll be fine, it'll workout, it'll be good enough.
And that's what I've noticed,even with my own momentum is
like it'll be good enough and itis going to work out.

(01:18:39):
So, through all this, then, Idid all so in hiring my designer
.
She's also worked, helping mewith the website, and now we're
just at this phase where I'mjust trying to really hone in on
the copy things that reallyaligned with me and my vision
for, for the business and, mostimportantly, copy that really
resonates with the people that Iwant to be able to support and
impact.
And in that process, that'swhere I can get, that's where I

(01:19:01):
can get all up in my head.

Speaker 1 (01:19:02):
Who are those people that you would prefer or love to
help in champion?

Speaker 3 (01:19:08):
Yeah, I absolutely love working with women.
I love working with I loveworking with any entrepreneur
really but if I can work with awoman coach or consultant who's
really been trying to figure itout for a couple of years and
something just isn't working,maybe they need to reinvent
themselves, maybe they're juststuck for some reason and they

(01:19:29):
can't pinpoint it.
And in not pinpointing it, whatI've noticed is we all
naturally do this as humanbeings.
We look for the answer, we buymore DIY programs, we go to more
conferences, we do more ofthese networking things and
we're not pausing and breathingand just really taking time to
figure out who we are, whetherit's through an assessment or

(01:19:49):
understanding your values orjust owning who you are in this
moment and all the greatnessthat that is.
You know one thing that clientskeep telling me I don't know why
I was like I'm not gonna hearthis feedback.
I'm just not gonna hear it.
And finally, I'm like how manymore people are gonna say this
to me?
But one of the things thatpeople keep telling me is you're
making me feel hopeful.
I thought I was gonna have toclose my doors.

(01:20:10):
I thought I was gonna have tobe someone that I'm not.
I'm not a slimy salesperson, orI don't wanna be on Instagram,
or, and I'm just like how can wedo you better?
How can we 2.0 you right?
Like what is that?
What does that look like?
It's not about me or my vision,it's about yours.

Speaker 1 (01:20:31):
Oh, I love you.
This has been such a gift tohave this conversation, because
you're absolutely right For eachof us it's gonna look different
and our journeys are gonna lookdifferent, and how we bring
ourselves to the table is whatis gonna matter the most.
I love it.
Well, lisa, thank you so much.
I do wanna be mindful of thetime and respectful of your time

(01:20:51):
, because you're a busy womangirl, holy cow.

Speaker 3 (01:20:54):
Whew, I'm living the dream like everyone else, right?
Thank you, lisa.
Thank you, it's an honor, honorto have this conversation.
It really felt like I was at abar with you, at you know, in
the early morning hours.
Good, good, that's the goal,right?

Speaker 1 (01:21:08):
Yeah, the goal of all of this is really just to get
past the surface level stuff andstart having these
conversations, because too oftenour relationships are rushed or
superficial or we're so guardedby presenting this like perfect
front that I love what you said, actually, just a few minutes

(01:21:30):
ago.
You know it doesn't have to beperfect.
Everything is going to be fine,because if we can bring our
whole selves to the table,what's going to come of that is
gonna be so much better than ifwe are holding back and if we're
guarded Absolutely.
Hey guys, it's April here.
If you are someone who likes toknow exactly what is happening

(01:21:54):
and you wanna hear it from mefirst, I'd like to invite you to
hop onto our newsletter.
We send a weekly newsletter fromParadimew and, as you can tell,
we're going through some majorshifts and changes, which is
really exciting, and our journeytruly has been accelerated.
And if you want to follow alongthat journey and you want more
information than just thispodcast, I invite you to join us

(01:22:18):
for our weekly newsletter.
We don't share your informationwith anyone.
That side note is a bad moveand bad karma, in my opinion,
and we don't spam you and blastyou with a bunch of crap.
I just don't.
I don't love that and Iwouldn't want to do anything to
anyone that I wouldn't want tobe reciprocated to me.
So we put good energy outthrough our emails and through

(01:22:43):
our weekly newsletter.
This means that we are guidingyou with information, we're
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we're giving you firstinformation, like insider
information, before we tellanyone else.
And let's be honest, there arethousands and hundreds of

(01:23:04):
thousands of people who listento this podcast and if you want
to get the information beforeall of these people who are
listening to this podcast,you're going to want to be on
our newsletter.
We send them out once a week,like I said, and that is it.
We send the information, we putgood energy into your inbox and
then the rest is up to you.
So the link is in the shownotes.

(01:23:26):
I invite you to sign up becausewe have a lot of big changes
happening and I want to makesure that you get that
information so that you can stayon track and inspired and you
can keep moving towards who itis that you are meant to be and
tapping into all of the giftsthat you have and are unique to

(01:23:48):
you.
All right on that note.
Cheers to good karma, goodenergy and awesome things in
your inbox.
Thank you for listening to thisentire podcast.
I hope this episode has leftyou feeling curious and inspired
.
This podcast is intended tocreate expansion in your life

(01:24:09):
through unique stories andshared experiences, and if you
enjoyed today's episode, I havea request.
I'd like to ask you to sharethis podcast with your friends
and family.
I bet they'd enjoy it just asmuch as you have, and if you
found value, please share thison your social media outlets.
That is good karma in action,my friends, all right, it is now

(01:24:29):
closing time.
Cheers to good karma and thepower to choose joy.
If you like this, tell yourfriends.

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