My guest this week is Aubri Thompson of Rebrand Skincare. Aubri is a cosmetic chemist and sustainable beauty expert. In 2020, she started Rebrand Skincare, a refillable skincare company in the Bay Area. She holds a BS in Chemistry and MS in Chemical Engineering from University of California, Berkeley.
Me, I never made it past my first semester of college chemistry, but I love how Aubri has combined her degree, her desire to address some of the issues she saw within the beauty industry, and the goal of creating a business that also supported her desired lifestyle in creating Rebrand.
We covered a lot of ground, including:
* The Rebrand 'origin story'.
* Issues with the beauty industry - packaging and products - and how Aubri addresses them.
* The different channels Aubri has used to build her business (online, social media, retail).
* The choices and tradeoffs Aubri's faced and considered in building a business that is profitable, environmentally conscious, and aligned with her values and lifestyle priorities.
* Different options Aubri is considering for future growth and expansion.
Aubri's story, I think, is a great example that highlights that small businesses can indeed do big things.
Resources discussed:
Company of One - Paul Jarvis
The Million-Dollar One Person Business - Elaine Pofeldt
Credo Clean Standard
Get in Touch with Aubri:
Web
Instagram
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit stevemccready.substack.com
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