61. Observation to inspiration - exploring the innate draw of people to natural areas with Zach Hall

Warren County Conservation Director Zach Hall isn't afraid to explore the more esoteric side of our industry. After chatting with him at a conference this summer, I knew I wanted to get him on the show to do just that.

In this episode we explore the hard-to-explain and possibly yet-to-be-understood factors that draw people to natural landscapes. From that, we discuss possible innovative non-traditional marketing strategies, including art, as a means to connect people with nature and convey the emotional and psychological benefits of such experiences.

As tends to happen in my conversations, we have more questions than answers. But asking better questions is, in my opinion, one of the best ways to improve your thinking.

For the text of the poem Zach alludes to at the end of the episode, go to www.OutdoorExecutiveDad.com and find this episode there.

Enjoy!