62. Changing the way the world sees Iowa with Lora Friest

Lora Friest is no stranger to big goals. Early in her career, she played a key role in the state's largest watershed project - an effort to clean up the Upper Iowa River. Now as a tourism liaison with Travel Iowa, she's helping to change the nation's perception of Iowa.

One way she's doing that is by highlighting the incredible parks and natural resources that people like us manage everyday. It turns out that those outdoor amenities are one of the key things that inspire people to want to move to Iowa. So it begs the question, how do we as parks and conservation professionals contribute to telling this story to the world?

In this episode, Lora and I talk about what the state tourism office is doing to attract people to our state and how we play a big role in that.

To learn more, visit www.traveliowa.com