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Hyperscaler marketplaces are having a significant impact on channel sales.
By providing customers with access to cloud-based services, hyperscaler marketplaces have become an increasingly popular way for customers to purchase IT services. This has led to a shift away from traditional channel sales, as customers are now able to purchase what they need directly from the cloud provider.
As a result, channel partners must focus on providing value-added services and support in order to remain competitive in the market.
Our guest today, Tim Lowe, is the Director of Partner Ecosystem for the South East at the world leader of enterprise open source solutions at Red Hat.
Watch the video version here.
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Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
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