Scary Movies, Taxes, and Marketing To Gen-Z With TurboTax

Marketing to Gen-Z has been a challenge for as long as they entered the marketing world. It’s rare they will engage with any form of advertising and they seem to be allergic to branded content. So what kind of response and result would a brand get if they made a short film instead of an ad? Join Brett as he invites Gah-Yee Won, Head of Marketing at Intuit, and Josh Budd, Chief Creative Officer at Citizen Relations, as they discuss their award-winning short–film Undone. Josh came to Intuit with an experiment to better market to Gen-Z and heavily play on the anxiety so many of us feel around tax time.Tune in to better understand how a 9-minute short horror film helped to generate buzz at places like Drum Magazine, and even a few film festivals. If you want to jumpstart the way you engage with your Gen-Z customer base you’re not going to want to miss this. -Subscribe to Partners in Possibility on all podcast platforms to get your finger on the pulse of marketing to Gen Z! Undone Short Film