December 4, 2024 • 11 mins
Part 2 of our conversation with HB Pasley. Unlock the secrets to maintaining both personal and business health with our latest episode on Pasley Commercial Interiors. Imagine the transformative power of treating your business to regular check-ups just like you would for your own health. HB shares his journey as a growth advocate, where he's turned his passion for helping others into a fulfilling mission to empower business owners. Listen as we explore the parallels between routine doctor visits and business assessments. We'll discuss the essential readiness for change and how true growth can only begin when you're willing to act on these insights.
Progress isn't just a goal; it's a journey that can be incredibly motivating. Join us as we delve into the world of surveys as a dynamic tool for business coaching. Discover how evaluating businesses on purpose, process, and people can unveil areas ripe for improvement while fostering a positive team culture. From scoring your business identity to enhancing client experiences, track your growth and set ambitious goals with our structured approach. Witness the excitement of a team doubling their score from 29 to 58 and feel inspired by the measurable feedback that aligns efforts and propels future success.
Find more about HB at www.hbpasley.com
We welcome your questions! If you would like to learn more about us or connect for a conversation, please visit www.pasleycommercialinteriors.com.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Robin (00:00):
Welcome back.
Thank you so much for joiningme and our podcast here at Palsy
Commercial Interiors, wherewe're giving back to our
listeners who are also businessowners, and interviewing other
people in different sectors ofbusiness who could bring
something to them.
HB (00:19):
Oh, that makes me feel good that I could bring something and
that be for the listeners.
Knowledge I'm not an interiordesigner.
No, you're not.
I do not have your skills, I donot have my son's skills, but
it's been fun to serve you as abusiness owner at your request.
Robin (00:33):
Yes.
HB (00:34):
Particularly in my role as a growth advocate.
Robin (00:37):
Yes, that's what you call yourself, isn't?
HB (00:38):
it.
Thanks for asking.
Yes, yeah, yeah, you know, Icoined this term back when I was
working as a developmentofficer for a financial services
firm and they were doing a lotof great things.
But I didn't really grow up insales per se and development
didn't seem like the right wordand I realized the thing that I
(01:04):
naturally want to do is getbehind people and bring pressure
and encouragement and the kindof upward pressure that will
help them succeed.
I find it super rewarding whenother people's light bulbs go
off or when the team successgoes uphill, and I think, after
as many decades as I had in myprofessional career as a
creative artist, a performingartist, a writer, a publisher, a
coach as well I sort ofrealized over a long period of
(01:34):
time that it was at least asmuch or more joyful to help
other people succeed than it wasto focus on me all the time I'm
58.
Are you Uh-huh?
I turned 58 this last summerand I'm aging.
I think a little bit.
I can feel it when I work out.
I get tired quicker yeah.
I've recently it when I workout, I get tired quicker.
Yeah, I've recently decidedthat the doctor is somebody that
I want to know better.
Robin (01:49):
Let's be closer friends so weird Can.
I get your cell number.
HB (01:53):
Dr John, I just wanted to reach out today and see how you
were doing.
You know, it's true.
Robin (02:01):
We've got this great relationship with direct primary
care doctors.
We love Pinnacle here in town,dr.
HB (02:04):
Digert love him, so I think it's because I don't think my
car is breaking down, but I doneed more routine maintenance.
Okay, and now, all of a sudden,for the first time in my life,
getting a blood test is supercool and I want the big one.
I want the start to finish withall the stuff.
Yeah, yeah, don't tell me thatit's red.
I want to know the deets, right, because it helps me know all
(02:27):
these things you're concernedabout.
How's my cholesterol, how's mydiscount, how's my that count?
I don't even know what to say.
See, I'm not yeah.
I know.
So I go to the doc, I get theblood test.
He can hand it to me.
He's often, you know, hand itto him in a piece of paper.
You look at it.
I used to pretend like I knewsomething that was going on
there, and now I just hold it upand go no comprende, make sense
(02:50):
of doc, you know, kind of gocaveman.
He always has things to saythat are insightful.
I have to be willing, though,at that point, to either make
life changes, make diet changes,make maybe some adjustment in
order to address the problem.
I also have to trust that he'stelling me this in my best
interest, right?
(03:10):
I'm describing this to let youknow what I think mature
businesses should be doing moreof.
Robin (03:18):
Right.
HB (03:19):
Did you see it coming?
I did see it coming Because.
Robin (03:22):
I find it to be the same in working with you this last
year was that I have to give aplug out, plug out, do that.
It's a plug and a shout out.
Together that's a good combo.
I have to give a plug for your.
You have this amazingassessment that you let us in
(03:43):
but now is available for otherbusinesses to use.
HB (03:46):
Yes.
Robin (03:46):
The survey?
Yes, 75 points, and it's ithelps.
It helped me understand wheremy business was, because I am
already looking towards how toexit in the future and that's
helping me plan my growth rightnow.
And so all of those things youcreated this amazing assessment
(04:07):
that we did, and when you weretalking about going to the
doctor, I immediately wasthinking about taking that
assessment because I didn't knowhow to read the.
This was in your early stages.
You hadn't, it wasn't pretty.
You've made it pretty now ithas colors.
HB (04:19):
That's right, it's true.
Robin (04:20):
But you had to help me read it, and then I had to
decide that I was going to takesteps to do the things that
would make my business healthier.
HB (04:31):
That is true and it is a requirement.
You know, I had an almostclient recently.
I wish everybody I served youknow could really get maximum
energy out of me or what I'mtrying to help them with.
But I had a client take thesame survey and after they and
their executive team wentthrough it and this person
looked over it, he decided thathe did not have the energy to
(04:56):
focus on the requirements thatthe assessment showed.
It's kind of like learning thatyour cholesterol was high.
He decided working oncholesterol is not important
right now, hb, we're super busydoing other stuff.
Now people do that for differentreasons, but I did realize that
it can be assumed that justbecause you take a really great
business health assessment inthe form of a survey over 75
(05:17):
points which will show you topto bottom health and wellness or
weakness and challenge it willshow that to you, it doesn't
mean that it's actually going tobenefit.
Anyway, the desire to changehas to be combined with the
desire to assess.
So my role as a growth advocate, I'm only going to be great for
people that are ready to changeand that will trust that what
(05:39):
I'm going to help them with andwhat I'm showing them needs to
be changed, and then they've gotto want it to go after, and
those are really fun people towork with.
Now I did get my certificationas a certified exit planning
advisor.
That study and that particulararc in my professional career
did equip me to develop thisunique survey.
(05:59):
I love doing the survey becauseI didn't find that there were
many business valuation toolsdesigned for trust building
businesses.
Some businesses sell widgetsand stuff and the amount of
trust they need is almostnothing.
Like if you go to a departmentstore and buy a pair of pants,
you don't need to trust theclerk that much.
(06:20):
You just hand the pants across,leave with the pants.
Wait pants money.
You got it.
You know how this works.
But if you're going to hire aninterior designer, well, you're
going to have a season todevelop trust.
Do other people trust them?
Are they somebody I can getalong with?
Do I like their attitude aboutcertain things?
Do I think they can guide methrough this?
If you're a listener, you mighthave a business just like this
(06:42):
where you know that trust isessential for making the sale
and for making the client happyFor those businesses.
I uniquely created this growthmapping survey and I think the
delivery of that survey, justlike going to the doc first I
want to see it, but then I wantan expert to help me understand.
How do I interpret some of thisdata?
I've got some low scores hereand some high scores there.
(07:03):
Now how do I see that and whatdo we do first?
All right, we'll wrap ourdiscussion on this point.
This idea of getting a growthassessment.
You don't have to take mine.
I think there's a lot ofbusiness valuation tools out
there.
Valuebuilderscom is an amazing,incredibly fat site my friends
at Denver Business Coaches theydo a great job of taking people
(07:27):
through that program and there'sseveral other thumbnail surveys
that you could get into onlineat a variety of price points
your local, your CPA, your M&Afriend, your person who's in
exit planning or investmentbanking.
They may have some in-depthevaluation tools that they could
share with you.
The point is take a survey likeyou would take a blood test if
(07:48):
you're interested in personalhealth, and it's not just for
exiting.
Robin (07:52):
It's not just for exiting .
No, it's about awareness, likeself-awareness, being aware of
where you are in your healthsituation, health situation as a
business, and what do you needto improve on.
That's what was so.
Um, you know, we're married, welive together, so, having you
(08:13):
work in my business, it couldhave been easy for us to just
plot along through the year andyou just keep telling me you got
to get this better, you need towork on that.
But because we had a tool, justkeep telling me you got to get
this better, you need to work onthat.
But because we had a tool, itwas actually really great to be
able to have a tool tell me whatwas.
Yeah, it's better than metelling you anything right Than
you not being the tool.
I'm sorry, yes.
HB (08:33):
Let's just be honest.
It reminds me of when we werefirst married, do you remember,
and we were not making a ton ofmoney and you'd be at the store.
I don't know how you call me,because we there must have been
some tool back then called atelephone that had wires.
Robin (08:49):
They had those.
HB (08:50):
And you call and go do we have money for me to buy these
pants?
Has pants come up twice in thispodcast.
No I feel like it's somethinggoing on in my mind.
I may need to go get some newpants after this show and you
needed somebody to tell you wasthis a good or a bad decision.
But I'm the new husband and I'mlike, oh my God, I don't want
to be on the hook for this.
I'm just going to be the goodguy every time and say, yes, we
(09:13):
have money for the pants and werealized that we needed a third
party in our marriage.
Who was he?
Robin (09:18):
Mr.
HB (09:19):
Quicken Mr.
Robin (09:24):
Quicken, we started budgeting and I know that makes
us sound like total nerds, butyou like to when you don't have
money, it's actually the besttime to budget.
Yeah, surprisingly.
HB (09:30):
I wanted not just to control the expenses, I wanted to get
some things Like.
I wanted a few things that wethought were important.
You wanted things that wereimportant, so we used the budget
to tell us what we could spend,not what we couldn't spend,
right, but you, being able totalk to Mr Quicken gave you
emotional separation from thefacts.
Robin (09:47):
Right.
HB (09:52):
I like it, as a business coach, by the way to give a
survey, so that my clients don'tlook at me and think I'm
judging them Right when I say weshould improve that Right.
I want them to look at thesurvey.
It's the facts.
Robin (09:58):
That's what I love, too, was that we started the year
with a survey and then we got tothe end of the first quarter
and took the same survey again.
HB (10:06):
And you tracked.
We do a cumulative score.
So the survey is 75 points.
It's broken into three fatsections over purpose, process
and people, which would kind ofbe the same as business identity
, client experience and processmanagement, tools management.
And then three would be team.
How's your team culture?
Do you remember your cumulativescore?
(10:27):
When you first took theassessment?
I want to say it was like 27.
It was 29.
I just looked at it was like 27.
It was 29.
I just looked at it the otherday.
Robin (10:32):
Did you yeah, and then by the end Five months later.
That's the end of quarter two.
HB (10:38):
Yeah, it was weird Because we took it again at the end of
quarter one.
No, we took it in January andthen we waited all the way until
May.
Oh did we?
Yeah, I just looked at it.
I'm sorry.
Robin (10:47):
Did you I?
HB (10:48):
review these things occasionally to see how the tool
is working.
Do you remember your score?
Robin (10:51):
the second time around, I don't.
I know it was better, but Idon't remember 58.
Oh, that was much better.
HB (10:55):
It was double, or I can't do math, but you know it was.
And then, recently, do youremember what your latest score
was?
I don't.
I'm so glad that it was evenhigher, though I know it was
higher.
So, as a team, if you'relooking for a way to set goals,
(11:16):
know what to work on next andyou're humble enough to let a
survey or maybe somebody fromoutside the firm help you
execute your goals.
This is measurable and it'sexciting.
Robin (11:22):
It's super exciting and what it's done is it's helped us
.
Then we can key in and go ohokay, these are where our weak
spots are, this is what we needto work on next.
In and go, oh okay, these arewhere our weak spots are, this
is what we need to work on next.
And it helped us, like, buildour expectations and our plans
for the next following quarters.
It's been fantastic, thank you.
Welcome back.
Thank you so much for joiningme and our podcast here at Palsy
Commercial Interiors, wherewe're giving back to our
listeners who are also businessowners, and interviewing other
people in different sectors ofbusiness who could bring
something to them.
HB (00:19):
Oh, that makes me feel good that I could bring something and
that be for the listeners.
Knowledge I'm not an interiordesigner.
No, you're not.
I do not have your skills, I donot have my son's skills, but
it's been fun to serve you as abusiness owner at your request.
Robin (00:33):
Yes.
HB (00:34):
Particularly in my role as a growth advocate.
Robin (00:37):
Yes, that's what you call yourself, isn't?
HB (00:38):
it.
Thanks for asking.
Yes, yeah, yeah, you know, Icoined this term back when I was
working as a developmentofficer for a financial services
firm and they were doing a lotof great things.
But I didn't really grow up insales per se and development
didn't seem like the right wordand I realized the thing that I
(01:04):
naturally want to do is getbehind people and bring pressure
and encouragement and the kindof upward pressure that will
help them succeed.
I find it super rewarding whenother people's light bulbs go
off or when the team successgoes uphill, and I think, after
as many decades as I had in myprofessional career as a
creative artist, a performingartist, a writer, a publisher, a
coach as well I sort ofrealized over a long period of
(01:34):
time that it was at least asmuch or more joyful to help
other people succeed than it wasto focus on me all the time I'm
58.
Are you Uh-huh?
I turned 58 this last summerand I'm aging.
I think a little bit.
I can feel it when I work out.
I get tired quicker yeah.
I've recently it when I workout, I get tired quicker.
Yeah, I've recently decidedthat the doctor is somebody that
I want to know better.
Robin (01:49):
Let's be closer friends so weird Can.
I get your cell number.
HB (01:53):
Dr John, I just wanted to reach out today and see how you
were doing.
You know, it's true.
Robin (02:01):
We've got this great relationship with direct primary
care doctors.
We love Pinnacle here in town,dr.
HB (02:04):
Digert love him, so I think it's because I don't think my
car is breaking down, but I doneed more routine maintenance.
Okay, and now, all of a sudden,for the first time in my life,
getting a blood test is supercool and I want the big one.
I want the start to finish withall the stuff.
Yeah, yeah, don't tell me thatit's red.
I want to know the deets, right, because it helps me know all
(02:27):
these things you're concernedabout.
How's my cholesterol, how's mydiscount, how's my that count?
I don't even know what to say.
See, I'm not yeah.
I know.
So I go to the doc, I get theblood test.
He can hand it to me.
He's often, you know, hand itto him in a piece of paper.
You look at it.
I used to pretend like I knewsomething that was going on
there, and now I just hold it upand go no comprende, make sense
(02:50):
of doc, you know, kind of gocaveman.
He always has things to saythat are insightful.
I have to be willing, though,at that point, to either make
life changes, make diet changes,make maybe some adjustment in
order to address the problem.
I also have to trust that he'stelling me this in my best
interest, right?
(03:10):
I'm describing this to let youknow what I think mature
businesses should be doing moreof.
Robin (03:18):
Right.
HB (03:19):
Did you see it coming?
I did see it coming Because.
Robin (03:22):
I find it to be the same in working with you this last
year was that I have to give aplug out, plug out, do that.
It's a plug and a shout out.
Together that's a good combo.
I have to give a plug for your.
You have this amazingassessment that you let us in
(03:43):
but now is available for otherbusinesses to use.
HB (03:46):
Yes.
Robin (03:46):
The survey?
Yes, 75 points, and it's ithelps.
It helped me understand wheremy business was, because I am
already looking towards how toexit in the future and that's
helping me plan my growth rightnow.
And so all of those things youcreated this amazing assessment
(04:07):
that we did, and when you weretalking about going to the
doctor, I immediately wasthinking about taking that
assessment because I didn't knowhow to read the.
This was in your early stages.
You hadn't, it wasn't pretty.
You've made it pretty now ithas colors.
HB (04:19):
That's right, it's true.
Robin (04:20):
But you had to help me read it, and then I had to
decide that I was going to takesteps to do the things that
would make my business healthier.
HB (04:31):
That is true and it is a requirement.
You know, I had an almostclient recently.
I wish everybody I served youknow could really get maximum
energy out of me or what I'mtrying to help them with.
But I had a client take thesame survey and after they and
their executive team wentthrough it and this person
looked over it, he decided thathe did not have the energy to
(04:56):
focus on the requirements thatthe assessment showed.
It's kind of like learning thatyour cholesterol was high.
He decided working oncholesterol is not important
right now, hb, we're super busydoing other stuff.
Now people do that for differentreasons, but I did realize that
it can be assumed that justbecause you take a really great
business health assessment inthe form of a survey over 75
(05:17):
points which will show you topto bottom health and wellness or
weakness and challenge it willshow that to you, it doesn't
mean that it's actually going tobenefit.
Anyway, the desire to changehas to be combined with the
desire to assess.
So my role as a growth advocate, I'm only going to be great for
people that are ready to changeand that will trust that what
(05:39):
I'm going to help them with andwhat I'm showing them needs to
be changed, and then they've gotto want it to go after, and
those are really fun people towork with.
Now I did get my certificationas a certified exit planning
advisor.
That study and that particulararc in my professional career
did equip me to develop thisunique survey.
(05:59):
I love doing the survey becauseI didn't find that there were
many business valuation toolsdesigned for trust building
businesses.
Some businesses sell widgetsand stuff and the amount of
trust they need is almostnothing.
Like if you go to a departmentstore and buy a pair of pants,
you don't need to trust theclerk that much.
(06:20):
You just hand the pants across,leave with the pants.
Wait pants money.
You got it.
You know how this works.
But if you're going to hire aninterior designer, well, you're
going to have a season todevelop trust.
Do other people trust them?
Are they somebody I can getalong with?
Do I like their attitude aboutcertain things?
Do I think they can guide methrough this?
If you're a listener, you mighthave a business just like this
(06:42):
where you know that trust isessential for making the sale
and for making the client happyFor those businesses.
I uniquely created this growthmapping survey and I think the
delivery of that survey, justlike going to the doc first I
want to see it, but then I wantan expert to help me understand.
How do I interpret some of thisdata?
I've got some low scores hereand some high scores there.
(07:03):
Now how do I see that and whatdo we do first?
All right, we'll wrap ourdiscussion on this point.
This idea of getting a growthassessment.
You don't have to take mine.
I think there's a lot ofbusiness valuation tools out
there.
Valuebuilderscom is an amazing,incredibly fat site my friends
at Denver Business Coaches theydo a great job of taking people
(07:27):
through that program and there'sseveral other thumbnail surveys
that you could get into onlineat a variety of price points
your local, your CPA, your M&Afriend, your person who's in
exit planning or investmentbanking.
They may have some in-depthevaluation tools that they could
share with you.
The point is take a survey likeyou would take a blood test if
(07:48):
you're interested in personalhealth, and it's not just for
exiting.
Robin (07:52):
It's not just for exiting .
No, it's about awareness, likeself-awareness, being aware of
where you are in your healthsituation, health situation as a
business, and what do you needto improve on.
That's what was so.
Um, you know, we're married, welive together, so, having you
(08:13):
work in my business, it couldhave been easy for us to just
plot along through the year andyou just keep telling me you got
to get this better, you need towork on that.
But because we had a tool, justkeep telling me you got to get
this better, you need to work onthat.
But because we had a tool, itwas actually really great to be
able to have a tool tell me whatwas.
Yeah, it's better than metelling you anything right Than
you not being the tool.
I'm sorry, yes.
HB (08:33):
Let's just be honest.
It reminds me of when we werefirst married, do you remember,
and we were not making a ton ofmoney and you'd be at the store.
I don't know how you call me,because we there must have been
some tool back then called atelephone that had wires.
Robin (08:49):
They had those.
HB (08:50):
And you call and go do we have money for me to buy these
pants?
Has pants come up twice in thispodcast.
No I feel like it's somethinggoing on in my mind.
I may need to go get some newpants after this show and you
needed somebody to tell you wasthis a good or a bad decision.
But I'm the new husband and I'mlike, oh my God, I don't want
to be on the hook for this.
I'm just going to be the goodguy every time and say, yes, we
(09:13):
have money for the pants and werealized that we needed a third
party in our marriage.
Who was he?
Robin (09:18):
Mr.
HB (09:19):
Quicken Mr.
Robin (09:24):
Quicken, we started budgeting and I know that makes
us sound like total nerds, butyou like to when you don't have
money, it's actually the besttime to budget.
Yeah, surprisingly.
HB (09:30):
I wanted not just to control the expenses, I wanted to get
some things Like.
I wanted a few things that wethought were important.
You wanted things that wereimportant, so we used the budget
to tell us what we could spend,not what we couldn't spend,
right, but you, being able totalk to Mr Quicken gave you
emotional separation from thefacts.
Robin (09:47):
Right.
HB (09:52):
I like it, as a business coach, by the way to give a
survey, so that my clients don'tlook at me and think I'm
judging them Right when I say weshould improve that Right.
I want them to look at thesurvey.
It's the facts.
Robin (09:58):
That's what I love, too, was that we started the year
with a survey and then we got tothe end of the first quarter
and took the same survey again.
HB (10:06):
And you tracked.
We do a cumulative score.
So the survey is 75 points.
It's broken into three fatsections over purpose, process
and people, which would kind ofbe the same as business identity
, client experience and processmanagement, tools management.
And then three would be team.
How's your team culture?
Do you remember your cumulativescore?
(10:27):
When you first took theassessment?
I want to say it was like 27.
It was 29.
I just looked at it was like 27.
It was 29.
I just looked at it the otherday.
Robin (10:32):
Did you yeah, and then by the end Five months later.
That's the end of quarter two.
HB (10:38):
Yeah, it was weird Because we took it again at the end of
quarter one.
No, we took it in January andthen we waited all the way until
May.
Oh did we?
Yeah, I just looked at it.
I'm sorry.
Robin (10:47):
Did you I?
HB (10:48):
review these things occasionally to see how the tool
is working.
Do you remember your score?
Robin (10:51):
the second time around, I don't.
I know it was better, but Idon't remember 58.
Oh, that was much better.
HB (10:55):
It was double, or I can't do math, but you know it was.
And then, recently, do youremember what your latest score
was?
I don't.
I'm so glad that it was evenhigher, though I know it was
higher.
So, as a team, if you'relooking for a way to set goals,
(11:16):
know what to work on next andyou're humble enough to let a
survey or maybe somebody fromoutside the firm help you
execute your goals.
This is measurable and it'sexciting.
Robin (11:22):
It's super exciting and what it's done is it's helped us
.
Then we can key in and go ohokay, these are where our weak
spots are, this is what we needto work on next.
In and go, oh okay, these arewhere our weak spots are, this
is what we need to work on next.
And it helped us, like, buildour expectations and our plans
for the next following quarters.
It's been fantastic, thank you.
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Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.