Passionfruit: Content for Creators

Passionfruit has brought together some of the best voices in the online creator space during SXSW 2025 in Austin to discuss important issues all creators are facing.

Going viral is one thing—staying relevant and financially stable is another. This conversation dives into the business of being a creator, from brand deals to digital rights to mental health.

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Passionfruit has brought together some of the best voices in the online creator space during SXSW 2025 in Austin to discuss important issues all creators are facing.

Only 9% of creators earn more than $100K/year*. This panel pulls back the curtain on how top creators build lasting businesses—covering everything from brand deals and financing to hiring teams and securing collaborations.

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Redder is better this week on the Reactorverse Podcast as we are joined by Jacqui Mia Ross from her channel Movie Night with Jacqui. Coming in with a unique interest in film production and criticism, Jacqui shares her academic background with movies and theater and her personal journey finding her voice as a reactor and content creator. She explains her ongoing struggles trying to strike the proper work/life balance as well as the ...

Passionfruit has brought together some of the best voices in the online creator space during SXSW 2025 in Austin to discuss important issues all creators are facing.

How do you create content that actually makes an impact (and doesn’t just get lost in the void)? This panel brings together comedians, creators, and activists who have mastered the art of using humor, satire, and storytelling to inspire change.

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Please try to enjoy each of these guests equally. Crossing the Streams returns to discuss the hit new series, Severance from Apple TV+. This collection of fans and creators go over their initial discovery of the show, how it hooked them and what they thought of the shocking season 2 revelations. They also share their theories and hopes for season 3, which will hopefully be coming sooner rather than later. This episode also has an a...

It's real talk with Reel-Time this week on the podcast. Longtime friends Bryce, Rob and Zuff are only a few years into their channel but have managed to gain a considerably supportive audience in that time. Their extensive library of reaction videos reaches a wide variety of viewers who appreciate their down to earth and heartfelt approach to their work. They share their personal origins, the bumps in their channel along their ...

We're joined today by one of the seminal voices in the film video essay space, Patrick H Willems. Patrick's career on YouTube came as the means to an end of an aspiring filmmaker. However, after a few early viral hits Patrick cemented his voice, craft and style as a YouTube mainstay with his thought provoking and detailed video essays on film and larger cultural trends in relation to. We talk to Patrick about his work and h...

Our 50th episode! We're thrilled to share the occasion with Maya from her channel KioshiWarrior this week and dip our toes into the world of music reactions. Maya started her YouTube career with storytime videos, vlogs and music reactions as her main focus. Over the last year she has made the effort to expand the scope of her work to cover film and tv reactions as well and recalibrate how she wants to promote artists on her cha...

It's a super sized episode this week clocking in at almost two hours as we are joined by Meesh & Dee. More than just channel partners, this newly married couple have made their mark in the reaction space in just over year with their passionate videos specializing in the animated medium. From starting with Avatar: The Last Airbender to learning about the vast lore of League of Legends, Meesh and Dee bring an irreverent sense...

Jeff May is known online for his various podcast shows, appearances and comedic contributions. With his background in standup comedy, Jeff applies his work ethic to everything he does and navigates his day to day hustle with vigorous routine. He breaks down the importance of letting people know his values and what to expect from him, while also reminding us what he expects from others professionally.

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Another double helping this week on the podcast as the Reactorverse welcomes the team of Ari and Denise from their channel The Media Knights. Coming from a background of performing arts and a passion for storytelling, Ari and Denise have made their footprint in the reaction space with their insightful commentary and open-minded nature. In just a few short years they have garnered a significant following while experiencing their own...

We're joined this episode by the colorfully commentative Mikey Neumann from his channel FilmJoy and hit series Movies with Mikey. Mikey started his career in the video game industry, working on titles such as Borderlands 1&2, Half-Life, Brothers in Arms and more. He eventually transitioned to being a full time video essayist where he explains his appreciation for films he feels deserve further dissection in pop culture. We ...

The Reactorverse podcast is back for 2025 with double the guests, Igli and Corey, repping their collective group of friends known as the Raggedy Pack. Starting out as chat friends over a mutual love of video games, the Raggedy Pack eventually formed their own reaction channel as a next venture to share time together. Although they live in separate states and time zones, they have managed to refine their remote reactions over the ye...

Kick back and build your deck to this all new episode of Deep Linkers featuring Magic: The Gathering player, host and aficionado Joe Johnson. Joe is founder and host of Tabletop Jocks, a Magic: The Gathering based channel that features big games and big name guests such as Post Malone, Joe Manganiello, Andrew Dismukes, Gabriel Luna, Lionel Williams, Cassius Marsh and more. Joe shares with us the origin of his Magic career, how he b...

It's a double booked episode of Deep Linkers as we are joined by creators and co-hosts of the Gamefully Unemployed podcast network, Tom Reimann and David C Bell. Both former Cracked.com veterans, Tom and Dave have had their finger on the pulse of internet culture for over a decade plus and used their insight to create a product and audience that can appreciate their knowledge and wit. Now working on their own product while also col...

It's a celebration this episode as we are joined by Addie from her channel Addie Counts to reflect on her reaction journey to 100k subscribers. In just a few short years Addie has paved her way in the movie/tv reaction space with her earnestness and positivity and gained a loyal following in the process. Coming from the world of musical theater, Addie shares her experience discovering the world of cinema and how it helped her grow ...

We are joined by longtime Passionfruit friend and collaborator Taylor Lorenz this week. Taylor's seminal coverage of the online creator space has cemented her legacy as one of the most influential voices in new media. With credits such as The New York Times, The Washington Post and others, Taylor has been on the frontlines of the latest online trends and cultural movements for over a decade. You can find her as of late branching ou...

We’re joined today by reaction enthusiast and collaborator Kaiielle from her channel Movies with KL. Starting her channel with big franchises such as Star Wars, the MCU and others, Kaiielle has established her footing in the reaction space with her creative efforts to think outside the box and spice up her channel with the occasional passion project. Whether it’s clever editing or fun collabs, she continues to keep viewers on their...

Friend of the show Kristian Harloff sits down to chat about his decade plus career working on YouTube for companies and himself. As one half of the Schmoes Know duo, Kristian founded the Movie Trivia Schmoedown became a main host for Collider and navigated a handful of solo endeavors that has led him to his current status as an independent creator. He discusses his interest in the evolution of the creator industry as well as his ne...