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June 17, 2025 50 mins

Get ready to uncover the secrets of one of commercial real estate’s most resilient and misunderstood asset classes: self-storage. In this in-depth episode, Tait Duryea and Ryan Gibson explore why self-storage continues to outperform in uncertain times, how millennials are transforming storage use, and what makes it such a powerful wealth vehicle for passive investors. They share personal stories, break down tenant behavior, explain how to boost NOI with tenant insurance, and demystify cap rates and value creation. Plus, hear about their upcoming Houston tour where you can walk properties and learn the strategy firsthand.


Show notes:

(0:00) Intro

(4:07) A brief history of self-storage

(8:52) Sticky tenants and rent increases

(11:09) Millennials, boomers, and behavior shifts

(15:06) Business use cases and commercial demand

(18:43) Automation, kiosks, and virtual support

(23:02) Recession resistance and industry resilience

(30:20) Buying from mom and pops

(35:48) What actually drives cap rate compression

(43:10) Capital flows and REIT consolidation

(47:40) Outro


If you’re interested in participating, the latest institutional-quality self-storage portfolio is available for investment now at: https://turbinecap.investnext.com/portal/offerings/8449/houston-storage/



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