Episode Transcript
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(00:00):
What's up?
(00:07):
What is up Steve?
What's up my man, how you doing?
I'm good.
It's been like over a year since you and I have done one of these lives.
You've got to be kidding me, really?
I think so.
Oh wow, man.
It's a lot longer than I would have guessed.
(00:28):
It's been like a long time.
I haven't been much on social media at all.
The market shifted and I'm working a lot more for a lot less business.
So really I've been terrible at it.
So I'm going to commit to fixing that today.
Yeah, and it comes in handy.
I mean, constantly I'm being told, hey, I saw this that you did on online.
(00:54):
Or hey, I watched one of your videos.
Yeah, yeah.
It really helps.
So it's got to be part of your business.
You know, I've noticed I've been making a lot of phone calls lately, Steve.
Yeah, you and me both brother.
Compared to the last few years.
(01:15):
And I'm not complaining.
I like making phone calls.
I find it fun having the conversation.
I find it fun to kind of gamify it.
And I'm like, you know, how do you get someone not to be pissed off at you
because you intruded on their day?
Yeah, like I do you like the calls?
I get them nonstop and I'm a sales person.
(01:36):
So I got to answer my phone for every call and half of them are robots
and the other half don't say anything.
And then can't forget about Marriott.
Right.
That's what I just won.
The same thing as yesterday.
But yeah, I get it.
Nobody, nobody wants to be called out of the blue like that.
I don't know, but I've noticed that if you come from a place of value,
(01:57):
right, if you're calling them because you want to sell their house
or because you want to sell them a house,
that's not a place of value and they're going to retreat.
Right.
But when I call, I say, Hey, this is Matt Moreno with Moreno real estate team.
How are you today?
Yep.
Every single time they're like, great.
How are you?
You know, very rarely do I get pushed back on how are you doing today?
(02:22):
You know, and then after the initial great, I'm doing great.
How are you?
I'm like, I'm just calling around people in my database trying to
provide a piece of value to everybody that, that I'm working for.
Do you have any questions real estate related that I might be able to
answer for you today?
(02:43):
Yep.
And just shut up and nine times out of 10, they have some like
question that's been on the back of their mind that they shoot at you.
And you can always work in the component of the fact that you're a sales person.
Once you have the conversation with them, getting them to know,
like and trust you for sure.
(03:04):
And let's face it, like, you don't 50% of the people, they're,
they're looking for a house.
They don't need my help today.
They're just looking at the properties that I've been sending them anyways.
Yeah.
But if we do a little bit of the work and I didn't realize everybody
didn't do this, but this might help your audience is when somebody says,
Hey, you know, I'm looking for a three, two in, you know, Sacramento,
(03:27):
blah, blah, blah, so my budget.
I found out recently that a lot of realtors ship that list off without
actually looking at it.
Like they just put in the criteria, ship it off, done, move on to,
you know, back to Netflix.
Well, something super helpful is to actually look at that list of properties
and form your own opinions about it.
(03:49):
So if I know, you know, Pookie and, and smokey need a big yard and that's
the purpose of this move because there's no grass at the apartment complex.
And I actually look at it.
Then when I call him, you know, Hey, Bob, I sent you that list.
You asked for, Hey, one, two, three main street.
Oh my gosh.
Like that one from everything you told me about Pookie and smokey, like it
(04:12):
looks like it's in your budget.
It's the right thing.
It's got that gas range that you were talking to you as a wish and I know
you just wish it, but the yard is phenomenal.
Like they could be doing laps all day long instead of on your doors.
Right.
And if I'm excited about it, they're likely to be excited about it too.
And now they'll maybe take the time to actually go look at that list now.
Yeah.
(04:33):
Instead of someday.
Right.
They'll be trying to trick them into buying a home.
You can't take somebody into buying a home.
You know, but I'm at least looking at what they asked me to look for.
And I'm telling my opinion about the list that I sent them.
Right.
That's an easy little thing that somebody can do.
It's so much different than just dripping on them.
Yeah.
You know, cause that you're right.
(04:55):
Probably nine out of 10 agents.
That's what they do.
They set you up on listing alerts and then like you said, it's back to
the basics.
You know, you're like, oh, I'm going to go to Netflix until, you know,
someone says, I want to go look at a house.
And that's not our job.
That's not really what people expect from us.
(05:16):
You know, people expect from us to have.
More knowledge than they can go on Zellow or realtor.com and find out.
You know,
it doesn't take too much time out of your day to just look at listings.
I mean, you, you got into this career field because you love real estate.
(05:37):
Then once you become a realtor and you, you make a little bit of money,
all of a sudden it's this big inconvenience to like research or
property for a, for a potential buyer.
I mean, it just, it blows my mind.
It's ludicrous to me that somebody wouldn't take the time necessary to do
a little research and help, help them out and be the expert.
(06:01):
Yeah.
And I, I, I don't mean to like judge or say they're bad or something because
I know this business is so hectic.
Like where it's called to call to call you go, go, go.
But sometimes it's just worth it to slow down for the person on the other
end, man.
But yeah, yeah.
In this business, you know, the worst thing about this business is when it
(06:22):
gets low and dies.
When I have nothing to do, that's not, that's not good.
That's a symptom that my business might not be doing as well as it should be
doing.
Right.
So I've been really focusing on going back to the basics, doing exactly
what I did originally.
(06:45):
And all of a sudden businesses booming and we're going and showing properties
all over the place and having fun again.
You know, yeah, I think that's something that's,
I think that's something that I learned from this shift that you got to fight
for what you believe in for what you want.
Yeah.
And part of that's doing the prospect.
I don't want to do prospecting either.
(07:07):
Like I had a nice vacation from it for quite a few years, you know,
enough business to where, you know, it's just coming in.
But, you know, it is what it is.
That's part of what we do.
Yeah.
So you've got this thing coming up in what, on Monday?
It's super soon, Matt.
You would take that.
Yeah, I think it is.
(07:29):
It's, I know where it's at.
It's at the harvest room.
And I could tell you why we're doing it.
Yeah.
So, um, uh, they came in and they did an event at our local association.
And there was, I didn't count them, but I'd say, I would guess there's
somewhere between, you know, 12 and 15 people showed up for it or whatever.
(07:51):
And you know, I go everywhere for training.
I love training.
I can't learn enough.
But I sit in there and I, you know, the, the events that I go to,
they're pretty high level.
Like all that fun too.
Yeah.
But I'm learning from people that, you know, sell thousands of homes.
Yeah.
And this, this cat came into our little old Yuba city and told me almost
(08:14):
a hundred percent of what he told me was things that I had never heard in
this industry.
Really?
And I'm like, wow, you know, so, um, we got to talking.
I partnered with them on some stuff.
I don't get paid for this event, but, uh, you know, I, the last event costs us
a ton of money just, just to bring some value to the community.
Right.
But, um, I was just intrigued.
(08:36):
And I think that when people go and hear these things, they could, like,
there was about six strategies that, that he covered and, you know,
show proof of and stuff.
Um, but it was mind blowing how much business one could generate with just
one of those.
Now, um, I, I don't want to like let the cat out of the bag, you know,
because it's great presentation.
He, he's very educated.
(08:57):
Um, he works with the highest level agents, you know, so he really knows
this stuff and he's been in the business for years and years longer than
me.
But, um, one of the things, uh, happened to be something that I had learned
in, uh, probably Texas, you know, that group.
Right.
Right.
But it was a guarantee, uh, sell, you know, cause what we're trying to do
is remove some of the fears off of the buyer so that they can feel comfortable
(09:20):
making a decision to this size.
Not everybody does.
In fact, some people spend the whole life renting because, because they're
so worried about being trapped in one house for 30 years.
Right.
Um, but it was as simple as, you know, a written guarantee that should they
not like the house in a year or their situation changed that I'm going to
sell it for them for free.
Right.
(09:41):
And so, um, of all the times I, I offered that to people that were
struggling with that decision, you know, they didn't want to do it.
And I'm like, well, it's a fixable situation.
You know, what I'll do is I'll turn around and sell the home for free so
that you're not out anything.
Um, but only one time in all the years I've been doing real estate did
somebody say, Hey, you know, I'm in a situation and, you know, you told me
you would do this for me and absolutely I will, you know, um, it is
(10:04):
situation turned around.
He didn't end up needing to sell it.
I was perfectly willing to do it.
And I was like, I'm going to sell it for them and, you know, to be a man of
my word.
But, uh, that, that one little thing probably is responsible for several
transactions for us where this is a whole bunch of stuff that they're
teaching, you know, um, and I would love to just spill some of the beans on
(10:25):
it.
Cause I'm very excited about some of the strategies and then you go and
look at the agents that have created this system.
So they didn't make this stuff up.
This company, they actually went and partnered with, um, some of the
highest producing agents in the country and said, well, what, what has been
responsible for your success?
And they said, well, this main pillar is what it is.
Well, how do you do it so that we can teach other agents to do it?
(10:46):
Right.
Very simple.
So they're going to do that.
And then, um, I'm going to be, um, doing a webinar, you know, pretty soon.
So I'm going to do that webinar live, uh, here at the event too.
And that, that one, can I tell you about that one too?
So anything you want, brother.
Yeah.
Um, it, it, it stems from a class that I did in training, even long
(11:09):
before you joined that.
Um, but I'm sitting in front of my agents and they're trying to figure
out how to get business and stuff.
And I'm telling them, Hey, you know, this is the model that I took from
other people that were successful.
And here's what I did.
Right.
And the feedback was heartbreaking from my, my own organization, my team
back then.
And they were saying, well, it's easy for you to do it.
Steve, you have money, you have systems, you have this, you have that.
(11:33):
And I'm like, well, that's a load of crap because when I did it to get
the money to get the things, I couldn't have any of that.
I had what you had, like, you know, yeah, right?
So, um, I said, okay, well, fair enough, let's remove that, that thought
from your head and let's do this.
I'll do everything live.
One, all I get is my cell phone and my laptop and, uh, no paid anything.
(11:57):
You don't know red X, no looking up numbers.
Let's pretend like I'm flat broke, brand new in a neighborhood and let's,
let's figure out, you know, if this will actually work for you based on
your objections.
So we did that.
And, um, now you can make way more in a month, but, you know, we wanted to
keep it realistic for the agents, you know, a hundred K's in 60 days,
(12:19):
not that hard, you know, it just takes consistently showing up doing the
work every single day.
Well, it turns out, um, I don't know if I'd gotten lazy laxed or not in
practice or what over the years, but when I did it was actually hard for
me.
Right.
Like, like there was a day when I didn't get the appointments.
I'd get to the next day, you know, all that, but, um, the strategy is
very simple.
(12:40):
It's very free.
It's very doable.
It's extremely repeatable because everybody that I know it's built a
big business has started this way.
Right.
You know, so, um, I'm going to, I'm going to teach that exact
strategy that I use and we generated, I think 144,000, um, that month or
however long I did it or whatever, but we're going to teach you how to do it
over 60 days.
Okay.
(13:01):
And, uh, what you'll need to do exactly what I did to generate that is,
by the way, in a market like this, not in a 3% COVID market, right?
It's just, um, simply doing a certain number of things every single day from,
uh, text messages.
I tell you what it is, who to call.
I tell you what to say, where to get the numbers.
I'll show you how to get the numbers, what to say to your sphere.
(13:22):
I'll show you how to do that.
How to add to your sphere.
Very simple.
Yeah.
Well, I say simple.
If you can show up and do the work, if you really, really want it, it's easy to
do, but you're going to have to show up, uh, like you would to a job.
Unfortunately, I hate to throw that word out there, but you'll have to show up
and do the work.
And, uh, it's not hard.
It's not.
It's not manual labor.
(13:44):
No, it is.
Sure.
Man, it is.
I've had some hard jobs in my lifetime where you get home from work and
your body's sore, it's tore up.
I was a mull man for 19 years, Matt.
And people think, oh, well that's you.
You're skipping through the sunshine, putting letters in the box.
But you know, they don't see the part where it's dumping rain, the mail sticking together.
(14:08):
It's pitch black outside, no street lights.
You're trying to figure out the address or the next piece or the dogs that you
fought all day long.
Like, you know, like it was real work.
And with a job like that, customer complaints all day, you know, you know,
all the things that come with it, you're exhausted at the end of the day.
There's no one left for your family.
They get what's left of you instead of the best of you.
Yeah.
(14:29):
Agreed.
So this events on the 27th and 930 in the morning at where is the harvest
room?
Is that in the Newworth market or what?
Yeah, that is exactly where it's at.
So it's off of butte house road and, um, another road.
That's not new house.
(14:51):
Maybe if you have a Tesla, you know where it's at.
We've got charges there, you know, but it's in that same complex.
It's a great, great place for an event.
I've been there at least once or twice before and I hope to see everybody out
there like you're a.
I got our tickets will be there with bells on a guarantee.
(15:13):
Sweet.
You know, we're looking forward to it and I think that every single
agent needs to take advantage of opportunities like this.
Cause they don't come around often.
They're free.
Why not just go and pour into your own business?
Dude, you have to invest in yourself, right?
Like, uh, it's, it's totally important and that so the older agents,
(15:37):
the ones that have been in business a while, um, they've got a lot of
money to invest in.
Um, and the older agents, the ones that have been in business a while,
um, they will really appreciate stuff like this because it wasn't
available to us.
You know, you had to go to Brian Bafini or Tom Fair.
You had to fly somewhere that, you know, there's not speakers come into
(15:58):
Yuba city, but you know, that we're bringing another really, really good
one. Um, coach Burt was at the, the last one. Yeah.
That was absolute fire.
Yeah.
It was awesome, man.
Um, and this one equally is good.
I mean, I'm sure Matt's got a link on his page to it.
Um, absolutely free. No strings attached.
I actually need you to send me over an event right before a second.
(16:21):
Oh, shoot. Yeah.
Happy to, and, and you can, you can post that in there.
And, uh, I'd, I'd love to see many faces and hang out afterwards a little
bit. If you want to talk shop, I love getting the questions from,
and I don't care what brokerage you're from or whatever you need help.
I'll help.
Right.
I'm not saying breakfast is provided. Correct.
(16:42):
Serious? Oh sweet.
Yeah. I don't do the marketing part.
I'm just supposed to show up and, and you just show up here like,
what's up?
Yep. Just show up and deliver the strategy I use.
That's, I got the easy job.
That's the value right on brother.
Well, hey, thanks for coming on with me today.
Stick around for a couple of minutes.
You got it.
Yeah.