How can public relations benefit a small business or personal brand?
Today is part one of a two part mini training to help you understand what public relations is and how it can benefit your small business or personal brand.
This week I talk about the importance and benefits of public relations for a small business and next week I’ll cover the value of personal branding as a way to distinguish your business and make it more approachable.
In today’s episode:
- {03:22] What is PR?
- [03:56] How is it different from advertising?
- [04:19] Common misconceptions
- [07:04] 5 key benefits for small businesses
- [08:41] How brands like Coke build buzz with PR
- [09:44] How events get you in front of your target audience
- [12:00] Why Public relations builds credibility
- [13:37] The importance of consistent messaging
- [15:22] PR in a crisis
- [19:00] How PR can take you “from no one to someone practically overnight”
Links mentioned in this episode:
#3 – Digging Deep: How a Small Company Made it on the Global Stage with Alan Coutts, former CEO of Noront Resources
Influence: The Psychology of Persuasion
Thank you for listening! Connect with Janice on LinkedIn.
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