Today's episode of Path to Visibility is about personal branding.
We'll talk about what it is, why it's important for small business and personal brands and how you can use it to build your business.
It's a common misconception that personal branding is just for celebrities and influencers. In reality it's a useful marketing strategy for turning yourself and your business into a trusted brand that stands out from the competition.
Personal branding is about identifying and communicating your unique value proposition to the world. This is what top brands do and why they succeed. So can you.
Whether you're a solopreneur, small business owners, or aspiring thought leader, this episode will provide you with practical tips and strategies to help you build a strong and successful personal brand--even if you don't know where to start.
In today's episode:
- [01:52} Why use personal branding?
- [04:19] A lesson from Tide
- [06:17] How Brene Brown got started
- [07:31] Creating a personal brand
- [10:40] Getting started with marketing
- [14:36] The importance of an email list
- [16:01] 2 ways to publish a book
- [17:32] The halo effect
- [20:43] Summary and recap
Links mentioned in this episode:
How a Small Business Can Win Big With PR
The Value of Being Quoted in the Media and How to Make That Happen
Thank you for listening! Connect with Janice on LinkedIn.
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