Today’s guest, Martin Waxman demystifies the currently trending topic of artificial intelligence and explains in practical terms how it can help small business and personal brands. He’s been studying AI for years and understands it better than anyone I know.
Martin is a digital communications expert and PR agency founder as well as a university and LinkedIn Learning instructor who teaches AI, social media, digital and content marketing, and podcasting.
Please note that Martin mentions several useful AI resources (free and paid) which are linked below for those who want to try them out. I will be doing that myself and will report back in a future episode.
Here’s what we cover:
- The 3 types of artificial intelligence
- How AI “generates stuff” like blog posts, photos and videos using free and paid tools
- Some of the benefits of AI like idea generation, writing first drafts and creating images
- Some of the risks like the potential for mistakes and inaccuracy
- How AI can help small businesses strapped for time and money
- How to use Chat GPT to help with marketing
Get in touch with Martin Waxman on LinkedIn or at www.martinwaxman.com
Connect with Janice on LinkedIn.
Links mentioned in this episode:
- Chat GPT
- Hyperwrite
- Jasper
- Lately
- DALL-E 2
- Stable Diffusion 2-1 - a Hugging Face Space
- Canva AI (Magic Write)
- TOME
- Lumen 5
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