In today’s episode I interview SEO and digital PR expert John Tyreman who does an excellent job of explaining the whole idea behind the very technical concepts of search engine optimization (SEO) and digital public relations.
Even better, he describes in detail how small business owners and personal brands can use those concepts to increase their visibility and reputation. It takes a bit of work…not a ton. But the payoff is big and the benefits build over time and last for months, even years.
As an example, one digital PR campaign John talks about delivered dozens of targeted inbound leads every week for months.
The bottom line is digital PR can expand your visibility and help your target audience find you. All you need is newsworthy content and an understanding of how to distribute it. That’s what we talk about today.
Here’s what we cover:
- Search engine optimization (SEO) and why we need it
- What’s digital PR and why is it so valuable to small businesses and personal brands?
- How to craft a media pitch that gets a backlink.
- Who to target with a digital PR pitch.
- What is link juice and how does it work?
- How does a follow link differ from a no follow link
- Why it’s important to promote media coverage and how to do it.
- How to evaluate the success of a digital PR campaign
Connect with Janice on LinkedIn, Twitter or Instagram
Connect with today's guest, John Tyreman at Red Cedar Marketing, LinkedIn or Twitter
For more episodes about simple, effective ways to use public relations that will get your message out and generate demand for your small business or personal brand (without hiring a costly PR agency) head to the Path to Visibility website here.
Listen and follow on Apple Podcasts or Spotify.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Ridiculous History
History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.