What does it take to grow a patient advocacy group from the ground up to become a driving force for patients in the US? Learn how Julie Block, President and CEO of the National Eczema Association (NEA), defined a bold long-term vision and learned to trust her team to stay true to the plan. Defining a five-year strategic blueprint, NEA took a broad view of stakeholders throughout the healthcare ecosystem, enabling them to set bold goals for what could be achieved through partnerships. Julie’s personal growth as a leader blends humility with fearlessness. In this episode, Sanofi host Eric Racine and co-host Nick Taylor discuss with Julie the challenges, successes, and strategic planning that goes into successfully leading a patient advocacy group while keeping values at the forefront.
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