Episode Transcript
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SPEAKER_01 (00:09):
Hey, today is the
3rd of October 2025.
My name is Pat Wall.
I am the host of the Pat WallShow.
KFBK News Radio 93.1 FM 1530a.m.
Heard Monday through Friday, 7to 10 p.m.
(00:29):
I'm starting with that today.
And telling you that as I lookout my studio window, well, I'm
not doing that.
I'm out walking, as you canprobably tell already.
Oh my goodness, happy Friday!Happy Friday! I'm loving it.
I'm gonna start just real quickwith the update of my workouts.
(00:53):
I am now finding myself goingfaster and further with less
effort every single time I goout.
It is fantastic.
I'm so glad I started doingthis.
The aerobic exercise, thecardiovascular.
Wow, awesome, man.
(01:14):
Today it's beautiful out, it'scloudy.
Of course, we're coming off whatthree days, three or four days
of rain, which has been justawesome, if I may say.
Happy October.
My two favorite months, Octoberand May.
May because spring and the sunfinally comes out after a long
winter.
(01:34):
October, because everything isbeautiful like this, with
everything turning orange as Iwalk down this beautiful road up
in my neighborhood.
So today I just kind of want tothank you again.
I definitely want to thank you.
I want to thank you for yoursupport and supporting small
(01:57):
business.
I hope you'll do that.
Uh we're trying to build the podand get more listeners, and
we're accomplishing that everyday.
So I started out by telling youthat I'm the host of the Pat
Walsh radio show, TerrestrialRadio.
And I got off the phone todaywith someone who I I adore and I
(02:20):
trust.
And she is a confidant, she is aprofessional, and she's someone
I can turn to at times to youknow talk behind-the-scenes
radio kind of stuff and salesand promotions and things like
that.
So, Michelle, hello.
(02:41):
Shout out to you, Michelle.
So during this conversation, wehave more opportunities with
businesses that we can supportthrough radio.
My radio station is now askingme, and they have now for the
last year, if I would be okay ifthey mentioned Pat's Peeps
(03:05):
podcast when they are trying toget sales for radio.
That is absolutely huge becausethis was just an idea to support
local business and to be in thatunique position to have a not
(03:26):
only the podcast of thispodcast, Pat's Peeps, that
you're listening to, but have aradio show where I can promote
it.
Beautiful.
So if we can recruit smallbusiness local mom and pops and
help them just like we're tryingto do on Pat's Peeps, that's
wonderful.
Because now that opens up newdoors for KFBK businesses to
(03:50):
associate and align themselveswith my radio show and with my
Pat's Peeps.
So that's how we're growing.
But I don't want to spend thewhole time today on Pat's Peeps
343.
You know, I'm coming up toalmost a year's worth of these
podcasts.
I've been doing this coming upon two years, but you know, I
don't do it on the weekends orholidays, so we are booming.
(04:15):
We're on fire.
Here's the thing (04:18):
I want to talk
about radio.
I want to talk about my show andhow blessed I am to have my
radio show, The Pat Wall Show.
Sometimes I think you caught onto my podcast due to my radio
show, but perhaps that's notcorrect.
(04:38):
Perhaps you caught up to myperhaps you caught on to my
podcast and are now justdiscovering that I have a radio
show.
Whichever way that works, I amso blessed and thankful, like I
said.
I appreciate you checking outboth of them.
So I it was my dream to doradio, to do talk radio ever
(05:02):
since I was in radio.
I got in radio in 1990, but Ialways wanted my own talk show.
I felt like I was ready for itright away.
I mean, I know that might soundcrazy, I certainly don't mean
for it to sound egotistical inany way.
I just knew what I wanted to do,and I was ready to do it.
I was ready to make mistakes, Iwas ready to evolve and to begin
(05:27):
that evolution as a talk showhost.
However, having looked back onit, A, I wish to hell the radio
stations would have believed inme a long, long time ago and
saved me some years of my age.
So I could have been doing thisa long time ago at the same
time.
(05:48):
B, I'm so glad that at least oneperson, Ken Charles, said to me
at one point, Pat, he called mein his office one day, and he
said, Hey Pat, let me talk toyou real quick.
I always hear you walking aroundhere, you're always talking
(06:09):
about how you think you could doa talk show.
Uh-huh.
Now, no other general manager,or no, he was a uh program
director.
No other general manager orprogram director said that to me
before.
Those are the words I alwayswanted to hear.
The words I really wanted tohear was you have your own talk
show.
But the second best thing that Iwould want to hear is, hey, I
understand you've always wanteda talk show.
(06:30):
So that because that could leadto something, right?
So, of course I said, Yeah, yesI do.
You got a CD?
I understand you used to fill infor Armstrong and Getty.
Yep, I gave my CD, I gave himlike two or three CDs, air
checks, me filling in for A andG.
You know, he kept those.
I I've never seen them again.
(06:51):
I don't believe I've ever seenthem again.
Well, he never listened to him.
Later on, I asked him, he nevereven listened to him.
But what he did say that when hecalled me in the office that
day, he said, uh, well, here'sthe thing.
Maybe that'll happen.
You never know.
Uh what?
Basically, I'll believe thatwhen I see it, but hey, you sir,
(07:13):
are the first person to ever saythat to me.
Wow, okay.
And this was in March, which Iwas celebrating my anniversary
at that station at that time.
I came to work for thesestations in March.
And so he says, Well, if it doeshappen, we're probably looking
at maybe September or October.
(07:34):
And I thought, oh, okay, well,that gives me a little time to
think about it, and it gives youa whole lot of time to change
your mind and put in somesyndicated radio show.
They were actually already doingthat, to be honest.
They had Sean Hannity runningreruns of Sean Hannity 7 to 10
p.m.
And they couldn't sell it.
(07:56):
They were getting like$15 for aminute spot.
I swear someone told me that onetime.
Can you imagine for a heritageradio station, 50,000 watt
flamethrower like KFPK?
Unbelievable.
You ain't doing that now, 7 to10 p.m.
Oh no.
So I thought about that eversince that day, and he told me
(08:18):
that.
I thought, okay, well, we'llsee.
We'll see.
So one day in September, I'msitting at my desk as the sports
guy.
K FBK.
That was my signature lockout asthe sports guy for all those
many years.
And Ken Charles comes up to mydesk.
(08:42):
Now, when the boss comes to yourdesk and you're working, that's
either good or bad.
Right, so in this case, he saysto me, hey, follow me to the
elevator.
Let's let's walk downstairs.
(09:04):
And I thought, oh god, here itis.
It is the walk of, you know, uh,what would you call it?
The the final walk where theywalk you out of the building,
your time has come, blah blahblah, negative thoughts,
whatever.
I didn't really feel that way,but you know, hey, could be
(09:26):
that's what he's gonna tell youin a gentle way, in a human way,
because you've been there solong, he needs to take you
aside.
But it was quite the opposite.
We got down the elevator, and hetells me, Patrick, your dream's
gonna come true.
I'm giving you your own show.
What?
(09:47):
7 to 10 p.m.
Monday through Friday.
Then I gave him the biggestheterosexual bear hug that you
could possibly imagine, andthanked him profusely for that.
Okay, so at one point, I wasn'teven gonna bring this up, I
(10:10):
didn't even think about it tilljust now.
A couple of years into my show,they tried to sabotage my show.
Someone in sales.
To this day, I don't know who itwas.
I don't want to be accusatory,but I saw it as trying to
sabotage someone trying tosabotage my show in a certain
(10:31):
way.
I'm sorry to say that, but ifyou if anyone thinks back to
Thursday nights, 7 o'clock hour,during one year of my show, some
of you might remember theSacramento Business Exchange for
one hour before I came on.
Now, trust me, people don't dothat.
(10:53):
You don't do that.
What other show would be anestablished show and management
would come to them and say, hey,during your highest rated hours,
we have done our research, we'regonna put another show on in
that hour, now that you'veestablished that, to try to sell
(11:14):
advertising for the station.
I don't know what the what theirgoal was, but it was
short-lived.
To my audience's credit, no onebought into that.
Their phone lines lit up, peoplewere angry, and they were
saying, Where's the Pat Wallshow?
We don't want to hear that.
(11:36):
We don't want to hear this.
Now, having said all of that,this is no reflection on the
host who I like.
Uh, I don't know who themanagement was at that time, so
I can't say, and I wouldn't evensay it anyhow, because I'm not
trying to place blame.
It's not anyone to blame.
Sometimes you just let theproduct do the talking, and
(11:56):
that's what I did, and that'swhat they did, and it failed in
that regard.
And and I'm proud of that, to behonest with you.
You know, you took an hour awayfrom me.
They saw their mistake, they'venever done it again, and since
then, they have never stood inmy way, they have always, to
(12:16):
their credit, allowed me thismanagement, Bill White, and this
management has allowed me, Steveand my GM, Sarah, former GM,
they've allowed me to do myshow.
The way I see it, the way I seefit, whatever I feel like doing.
They put their trust in me.
(12:38):
And they have put their trust inme in extremely important times,
not just at the end of the daywhen I'm trying to make people
laugh and all of that, but intimes of um national stories.
The attempted assassination ofour president, the murderer by a
coward by Charlie Kirk.
They call me in because theyhave the confidence, they know
(13:00):
my flexibility from makingpeople laugh, hopefully,
entertaining, what have you.
And I certainly not saying thatfrom an egotistical standpoint.
I'm simply talking about thefacts of radio and what we are
doing.
For them to put that trust inme, I am extremely grateful.
Okay, which brings me to this.
(13:21):
I was talking, like I said, toMichelle, this confidant, this
colleague, sweetheart, someone Ican trust.
You know, I was almostsyndicated at one time, and she
said, Well, what on earthhappened to that?
Because you should be, youshould be syndicated on
nighttime on iHeartRadio.
They're looking for a show, itshould be yours.
(13:44):
I agree.
So I am gonna go ahead andcontinue to pursue that and keep
the show the way it is, and justadd to it, make it even better.
Bring the Sacramento charm tothe rest of the world, show them
what Sacramento is, what ourattitude is.
(14:06):
You know, and I want to say thisbecause I am getting close now
to a Friday train trestle shoutout on Pat's Peeps 343.
And when I say this, I say thiswith the ut with the utmost
(14:31):
pride.
Alright?
Here's the news I receivedtoday.
Here we go.
Train trestle shout out for aFriday.
SPEAKER_00 (14:41):
The Pat Wolf Show!
Number one! With adults in the
ratings, time spent listening.
SPEAKER_01 (14:50):
How about that?
Number one.
My show, as revealed to metoday, is the number one rated
show in Sacramento, ages adults35-64, on one of the biggest
(15:11):
stations, most popular radiostations in the United States,
and for that matter in America,KFEK, where Rush Limbach came
from, and Morton Downey Jr., TomSullivan, and who knows, a
couple of years ago would havebeen the Pat Wall syndication.
Here's what happened on that, bythe way.
(15:34):
That happened to be 2020.
For about two months, KittyO'Neill, my colleague and the
afternoon news host, we do thehandoff to my show with Kitty.
And we'd get to freewheel it aslong as we want, two, three,
four, five minutes, whateverwe're talking about.
We have that luxury.
But at this point, we had to beout at two minutes and 50
seconds so that all the otherradio stations would know when
(15:59):
to start the program, thesyndicated program.
But as with many things thathappened in 2020, there was a
huge layoff.
And the management team portionof that that was in place at
that time and making that happenfor me and for us, they were a
gone, they were laid off.
(16:20):
So it hasn't been brought upsince.
So for Michelle, who representsthe station, to say to me,
Patrick, you need to go revisitthat.
Because she says, We all know inthis building how strong your
following is on your show.
And that's all because of youguys.
(16:40):
Thank you.
I mean, honestly, thank you somuch.
From the bottom of my right now,very heavy pounding heart from
running.
Every beat of that not justsustains my life, but thanks
you.
Thank you, thank you, thank you.
Unbelievable, you guys.
We are number one in theratings.
(17:02):
She told me, she shared with methat going all the way back,
that's not just the latest book.
We are number one in adults3564.
We are number one in time spentlistening.
This is from the Nielsenratings.
Is it Nielsen, I think she said?
Uh and we have been sinceJanuary, which is far back as
(17:26):
she looked.
She said, going back to January,probably before that, you have
by far the biggest TSL.
There's two things you want tolook out for in ratings.
Because I'm number two in Kume.
And I said, okay.
She goes, but we don't reallylook at Kume.
We look at TSL.
Now, what's the difference?
(17:46):
I'll I'm happy to explain thatreal quick.
She goes, and by the way, do youwant to know who beat you out?
I said, Well, of course I do.
It was the mix, it's like adultcontemporary music.
I mean, probably like LionelRitchie or Steely Dan or maybe
like yacht rock kind of stuff.
They're number one.
(18:07):
Ready to go, mix.
They're number one in Kume.
So Kume means more peoplelistening at that time.
There's more people listening tothe station at that time.
So nighttime, you know,sometimes it's the eagle that
can be number one in Kume.
(18:28):
Because it's music.
And I think that a lot of peoplehave the perception that if they
tune in to talk radio at night,they're probably gonna get more
politics, whatever, which is notwhat we focus on.
We get into it, you bet, butthat's not our focus.
So they want to listen to music.
So, but in terms of TSL, thatstands for Time Spent Listening.
(18:59):
What that means is you have alarge audience and they listen
for long periods of time.
Some of you folks listen for anhour, two hours, some of you
listen for three hours.
I'm astonished.
It's unbelievable.
So TSL is what they payattention to, according to
(19:22):
Michelle.
And I've known that.
And the TSL is through the roof.
So I've always felt like this.
I'm gonna slow down.
I hope I'm not breathing toohard into this podcast.
But I always felt like this.
I had that dream years ago.
(19:43):
I knew exactly how I wanted todo my show.
I didn't want to make it allserious, I didn't want to make
it all funny, I wanted a mix.
And the honest truth is the onlyother member of my radio show,
direct member, is Solo Orr.
Very nice young man.
(20:05):
Solo Orr is the technicalproducer, which means he runs
the board, helps play the music,he you know plays the
commercials, he gives me mycues, he takes the phone calls,
he deals with situations as theyarise, technical issues and
things.
(20:26):
He's saved our butt on numerousoccasions.
A producer, a radio producer, issomeone who says, hey, to the
host, I have this guestavailable, or we I have this
idea.
What do you think about this?
I think we could have a lot offun with this idea, or would you
(20:47):
like me to line up a guest sothey try to help you directly
with your show in that way inthat way?
That's a difference.
I don't have that.
I have always been my own radioproducer, and so I and I'm the
host.
So I feel this way.
If it works, I'm gonna takeresponsibility for that.
(21:09):
If it doesn't work, I'm gonnatake responsibility for that.
Because it's all on myshoulders.
But here's the thing I'm themost proud of, and I'll finish
with this because I'm tired andI want to keep breathing hard.
We're coming up on 12 years ofdoing this show.
October 14th will be one dozenyears, 12 years of the Pat Walsh
(21:32):
show.
That is longer as I as Iunderstand it, as long as I've
been keeping track, because I'veknown the previous hosts, all
fine fellows.
That's the longest that thisthat that nighttime spot and if
someone has other informationwants to correct that, let me
know.
(21:53):
But that is the longest runningevening show on KFPK that I am
aware of.
We are coming up on 12 years.
I started my show October 14th,2013.
So we're 11 days away from thatmilestone of 12 years.
Thank you so much.
Okay, this is just my Friday wayof reaching out to you, thanking
(22:19):
you.
And you know, I hope we cancontinue to grow my podcast
audience.
You know, uh, if you guys wouldlook keep listening, if you
could tell a friend, recommendus some of those of you who
caught on the other day when wehad so many downloads.
I hope I can retain some of youfolks, you know, because it's
(22:40):
such an honor for you to listen.
So with that in mind, I reckonwe'll go back in the studio with
Pat.
Alright, back to you, buddy.
Well, thank you.
Now that you mention it, Pat,that is that's pretty
(23:01):
remarkable.
Wow.
Congratulations.