Deep questioning uncovers what prospects really think

The more you understand about someone's true desires and motivations, the easier it is to sell to them. There's a very simple five word framework that you can use during any conversation with a prospect or client, to move into deeper and deeper levels of understanding. Let me tell you what it is, and give you an example of how to use it

Paul's 5 min Monday Motivation for 7th April 2025