Paul Green's MSP Marketing Podcast
Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients. You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience. Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially. Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably. Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines. Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business. Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge. They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team. Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities. Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive. Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location. The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success. About Paul Green Paul encourages listener interaction and values your feedback and suggestions. Connect with him through the website, social media, and email to share your thoughts and ideas. Paul Green is a le
Episodes
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Welcome to Episode 308 of the MSP Marketing Podcast with me, Paul Green. This week…
- The 3 big reasons your best technicians might leave you: Surely one of the greatest fears of any MSP is that of losing one of your key technicians. Let’s explore the three big reasons why they might leave and what you c...
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Welcome to Episode 307 of the MSP Marketing Podcast with me, Paul Green. This week…
- MSPs: Stop using this 2008 marketing tactic: Some MSPs are trying to find new clients using outdated tactics from over 20 years ago. Let’s find out which tactics are working for building your email list and lead gen rig...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 306 of the MSP Marketing Podcast with me, Paul Green. This week…
- Your MSP should AVOID these AI tools: If you want to be more productive, do better marketing and ultimately grow your MSP, there are AI tools you’ll definitely want to avoid. Instead, here are five AI tools that you sho...
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Welcome to Episode 305 of the MSP Marketing Podcast with me, Paul Green. This week…
- Is on-site support a competitive advantage?: Does your MSP still provide on-site support or are you thinking that maybe you should? Your decision could affect how successful your MSP is.
- How to find your MSP’s next 5 cl...
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Welcome to Episode 304 of the MSP Marketing Podcast with me, Paul Green. This week…
- 3 big pricing mistakes that kill MSPs’ sales: MSPs inadvertently make these blunders with the way they price up their offering and it often kills sales. Here’s what to do about it.
- This video MUST be on every MSP websit...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 303 of the MSP Marketing Podcast with me, Paul Green. This week…
- How to market your MSP to accountants: Accountants are a perfect fit for MSPs. Learn how to speak their language to win over their hearts and minds to give your MSP the competitive edge.
- 4 huge marketing problems that d...
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Welcome to Episode 302 of the MSP Marketing Podcast with me, Paul Green. This week…
- 3 mistakes MSPs commonly make with Google: This is one of the most overlooked tools in your marketing toolbox – your Google Business Profile. Make sure you’re getting it right to get the most out of it for your MSP.
- Why...
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Welcome to Episode 301 of the MSP Marketing Podcast with me, Paul Green. This week…
- Should your MSP get HubSpot? A review: The system you use to manage marketing with your prospects has to be a good match for your MSP, otherwise you could have a very costly waste of time on your hands. So, is Hubspot t...
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Welcome to this SPECIAL edition of the show, Episode 300, of the MSP Marketing Podcast with me, Paul Green.
This week I’ve got an incredible and motivating story of resilience.
700 nights of “will the business survive?”
Featured guest: Colin Knox is a serial entrepreneur and seasoned executive in ...
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Welcome to Episode 299 of the MSP Marketing Podcast with me, Paul Green. This week…
- Marketing an MSP is like boiling water: Marketing your MSP is difficult. It requires a long-term strategy, not a series of one-off activities. But it will pay off for you very well with clients that stay with you for ye...
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Welcome to Episode 298 of the MSP Marketing Podcast with me, Paul Green. This week…
- ICP: Jargon or a powerful MSP marketing tool?: Your MSP’s Ideal Customer Profile is a clear picture of the type of business that you want more of. When you’re clear on who you are targeting, everything else becomes easi...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 297 of the MSP Marketing Podcast with me, Paul Green. This week…
- Every MSP should listen to this book: If you implement the simple ideas inside this book, it will dramatically improve your marketing – you’ll get more attention and ultimately a lot more business for your MSP.
- Would yo...
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Welcome to Episode 296 of the MSP Marketing Podcast with me, Paul Green. This week…
- These emails help prospects love MSPs: It’s critical to have a series of good emails to send to prospects who are looking at your MSP for the first time. Early engagement is key for email deliverability and not being la...
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Welcome to Episode 295 of the MSP Marketing Podcast with me, Paul Green. This week…
- Ghosted? Send your MSP’s proposals in 3 ways: There are a number of things we can do to minimise proposal ghosting with prospects. Only sending it digitally risks your proposal being lost in digital noise.
- A free cyber ...
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Welcome to this SPECIAL edition of the show, Episode 294, of the MSP Marketing Podcast with me, Paul Green.
I’m interviewing an ordinary business owner and he’s going to talk about why he’s unhappy with his MSP and is thinking of switching.
SPECIAL: Why this business owner will switch MSPs
For...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 293 of the MSP Marketing Podcast with me, Paul Green. This week…
- What if you only had 90 days to win new clients?: Imagine you absolutely had to generate new business, FAST. Let’s explore where you should focus your time, effort and resources.
- 3 HUGE questions to ask about your MSP’s...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 292 of the MSP Marketing Podcast with me, Paul Green. This week…
- Does your service desk manager really need to be a tech?: A service desk manager’s job is to make sure your MSP’s clients are delighted while freeing you up to grow the business. It’s possible that the best person for t...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 291 of the MSP Marketing Podcast with me, Paul Green. This week…
- They want to buy 365 direct – fight it, or accept it?: If a client wants to buy 365 direct, it’s not necessarily a bad thing… it could actually become a massive sales opportunity for your MSP.
- Should your MSP start a po...
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Welcome to Episode 290 of the MSP Marketing Podcast with me, Paul Green. This week…
- Can your MSP offer an easy first purchase?: One of the biggest MSP marketing hurdles is asking potential clients to go from nothing to a monthly recurring revenue contract. A better way is to give them an easy first pur...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 289 of the MSP Marketing Podcast with me, Paul Green. This week…
- Accountable to no-one: A blessing or curse?: There is a huge benefit of being accountable to someone, and being accountable to your team is a great way to make sure you get things done. It forces you to plan ahead, be m...
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