Paul Green's MSP Marketing Podcast
Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients. You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience. Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially. Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably. Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines. Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business. Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge. They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team. Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities. Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive. Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location. The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success. About Paul Green Paul encourages listener interaction and values your feedback and suggestions. Connect with him through the website, social media, and email to share your thoughts and ideas. Paul Green is a le
Episodes
The podcast powered by the MSP Marketing Edge
Welcome to Episode 315 of the MSP Marketing Podcast with me, Paul Green. This week…
- Don’t miss out: Hot new MSP sales book: If sales is one of the biggest headaches within your MSP, then heads up, you need good advice and a solid plan… and I’ve got just the solution.
- The worst advice for MSPs: MSP grow...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 314 of the MSP Marketing Podcast with me, Paul Green. This week…
- Danger! Never assume your MSP’s clients are loyal: It’s hard for MSPs to win a client, but when they do join you, they stay with you for years. But what if that retention leads to a false sense of security?
- The reason y...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 313 of the MSP Marketing Podcast with me, Paul Green. This week…
- Why people don’t believe your MSP’s reviews: People trust what other people say about you more than what you say about yourself. But if all your reviews sound the same they lose their power.
- Why your technicians won’t s...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 312 of the MSP Marketing Podcast with me, Paul Green. This week…
- Why being the cheapest MSP is a bad strategy: If your marketing strategy is to be the cheapest MSP around, what you’re actually doing is setting yourself up to attract the worst clients, who create the most noise and ge...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 311 of the MSP Marketing Podcast with me, Paul Green. This week…
- Is your MSP wasting time on marketing?: Here’s a tactic that all pro marketers use, yet very few MSPs are even aware of. It’s going to save you time and it could even help you find a brand new client.
- 7 MASSIVE mistakes...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 310 of the MSP Marketing Podcast with me, Paul Green. This week…
- MSPs: This simple upsell generates new MRR AND boosts retention: This is something that almost every single client wants but rarely gets from their MSP… a 24/7 at-home support package. And it’s such a simple upsell.
- MSP...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 309 of the MSP Marketing Podcast with me, Paul Green. This week…
- Do marketing you can’t automate or scale: In the early days of trying out new marketing, you can’t always jump straight to automation. Manual testing helps to figure out what marketing actually works for your MSP.
- MSPs:...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 308 of the MSP Marketing Podcast with me, Paul Green. This week…
- The 3 big reasons your best technicians might leave you: Surely one of the greatest fears of any MSP is that of losing one of your key technicians. Let’s explore the three big reasons why they might leave and what you c...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 307 of the MSP Marketing Podcast with me, Paul Green. This week…
- MSPs: Stop using this 2008 marketing tactic: Some MSPs are trying to find new clients using outdated tactics from over 20 years ago. Let’s find out which tactics are working for building your email list and lead gen rig...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 306 of the MSP Marketing Podcast with me, Paul Green. This week…
- Your MSP should AVOID these AI tools: If you want to be more productive, do better marketing and ultimately grow your MSP, there are AI tools you’ll definitely want to avoid. Instead, here are five AI tools that you sho...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 305 of the MSP Marketing Podcast with me, Paul Green. This week…
- Is on-site support a competitive advantage?: Does your MSP still provide on-site support or are you thinking that maybe you should? Your decision could affect how successful your MSP is.
- How to find your MSP’s next 5 cl...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 304 of the MSP Marketing Podcast with me, Paul Green. This week…
- 3 big pricing mistakes that kill MSPs’ sales: MSPs inadvertently make these blunders with the way they price up their offering and it often kills sales. Here’s what to do about it.
- This video MUST be on every MSP websit...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 303 of the MSP Marketing Podcast with me, Paul Green. This week…
- How to market your MSP to accountants: Accountants are a perfect fit for MSPs. Learn how to speak their language to win over their hearts and minds to give your MSP the competitive edge.
- 4 huge marketing problems that d...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 302 of the MSP Marketing Podcast with me, Paul Green. This week…
- 3 mistakes MSPs commonly make with Google: This is one of the most overlooked tools in your marketing toolbox – your Google Business Profile. Make sure you’re getting it right to get the most out of it for your MSP.
- Why...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 301 of the MSP Marketing Podcast with me, Paul Green. This week…
- Should your MSP get HubSpot? A review: The system you use to manage marketing with your prospects has to be a good match for your MSP, otherwise you could have a very costly waste of time on your hands. So, is Hubspot t...
The podcast powered by the MSP Marketing Edge
Welcome to this SPECIAL edition of the show, Episode 300, of the MSP Marketing Podcast with me, Paul Green.
This week I’ve got an incredible and motivating story of resilience.
700 nights of “will the business survive?”
Featured guest: Colin Knox is a serial entrepreneur and seasoned executive in ...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 299 of the MSP Marketing Podcast with me, Paul Green. This week…
- Marketing an MSP is like boiling water: Marketing your MSP is difficult. It requires a long-term strategy, not a series of one-off activities. But it will pay off for you very well with clients that stay with you for ye...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 298 of the MSP Marketing Podcast with me, Paul Green. This week…
- ICP: Jargon or a powerful MSP marketing tool?: Your MSP’s Ideal Customer Profile is a clear picture of the type of business that you want more of. When you’re clear on who you are targeting, everything else becomes easi...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 297 of the MSP Marketing Podcast with me, Paul Green. This week…
- Every MSP should listen to this book: If you implement the simple ideas inside this book, it will dramatically improve your marketing – you’ll get more attention and ultimately a lot more business for your MSP.
- Would yo...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 296 of the MSP Marketing Podcast with me, Paul Green. This week…
- These emails help prospects love MSPs: It’s critical to have a series of good emails to send to prospects who are looking at your MSP for the first time. Early engagement is key for email deliverability and not being la...
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com