Paul Green's MSP Marketing Podcast
Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients. You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience. Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially. Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably. Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines. Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business. Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge. They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team. Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities. Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive. Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location. The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success. About Paul Green Paul encourages listener interaction and values your feedback and suggestions. Connect with him through the website, social media, and email to share your thoughts and ideas. Paul Green is a le
Episodes
We are kicking off a three part series based on the MSP Marketing Edge 3 step system, and in this special episode we focus on the first step: Build audiences.
Welcome to Episode 319 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge
Build audiences
Hello and welcome to a special episode of the podcast. We are kicking off a three part series ...
I’ve asked five people, who are both friends and MSP experts, what they think is going to happen to MSPs next year. Let’s jump straight into our experts’ predictions for what could happen in your world in 2026.
Welcome to this SPECIAL Episode 318 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Marketing Edge.
5 expert predictions for MSPs in 2026
Hello ...
The way that prospects are searching for a new MSP is changing. AI is now playing a key role in the research phase, and I’ve got three things you can do today to keep up. Also this week, discover the one action that KILLS sales for MSPs, and the mistakes you’re likely to make hiring your first sales person.
Welcome to Episode 317 of the MSP Marketing Podcast with me, Paul Green, powered ...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 316 of the MSP Marketing Podcast with me, Paul Green. This week…
- MSPs: Do this daily… or fall behind: Find and protect a little bit of time every day to learn something that makes you better. Because if you want your MSP to grow, you have to grow f...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 315 of the MSP Marketing Podcast with me, Paul Green. This week…
- Don’t miss out: Hot new MSP sales book: If sales is one of the biggest headaches within your MSP, then heads up, you need good advice and a solid plan… and I’ve got just the solution. ...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 314 of the MSP Marketing Podcast with me, Paul Green. This week…
- Danger! Never assume your MSP’s clients are loyal: It’s hard for MSPs to win a client, but when they do join you, they stay with you for years. But what if that retention leads to a f...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 313 of the MSP Marketing Podcast with me, Paul Green. This week…
- Why people don’t believe your MSP’s reviews: People trust what other people say about you more than what you say about yourself. But if all your reviews sound the same they lose their...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 312 of the MSP Marketing Podcast with me, Paul Green. This week…
- Why being the cheapest MSP is a bad strategy: If your marketing strategy is to be the cheapest MSP around, what you’re actually doing is setting yourself up to attract the worst clien...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 311 of the MSP Marketing Podcast with me, Paul Green. This week…
- Is your MSP wasting time on marketing?: Here’s a tactic that all pro marketers use, yet very few MSPs are even aware of. It’s going to save you time and it could even help you find a ...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 310 of the MSP Marketing Podcast with me, Paul Green. This week…
- MSPs: This simple upsell generates new MRR AND boosts retention: This is something that almost every single client wants but rarely gets from their MSP… a 24/7 at-home support package...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 309 of the MSP Marketing Podcast with me, Paul Green. This week…
- Do marketing you can’t automate or scale: In the early days of trying out new marketing, you can’t always jump straight to automation. Manual testing helps to figure out what marketin...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 308 of the MSP Marketing Podcast with me, Paul Green. This week…
- The 3 big reasons your best technicians might leave you: Surely one of the greatest fears of any MSP is that of losing one of your key technicians. Let’s explore the three big reasons...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 307 of the MSP Marketing Podcast with me, Paul Green. This week…
- MSPs: Stop using this 2008 marketing tactic: Some MSPs are trying to find new clients using outdated tactics from over 20 years ago. Let’s find out which tactics are working for build...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 306 of the MSP Marketing Podcast with me, Paul Green. This week…
- Your MSP should AVOID these AI tools: If you want to be more productive, do better marketing and ultimately grow your MSP, there are AI tools you’ll definitely want to avoid. Instead,...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 305 of the MSP Marketing Podcast with me, Paul Green. This week…
- Is on-site support a competitive advantage?: Does your MSP still provide on-site support or are you thinking that maybe you should? Your decision could affect how successful your MSP ...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 304 of the MSP Marketing Podcast with me, Paul Green. This week…
- 3 big pricing mistakes that kill MSPs’ sales: MSPs inadvertently make these blunders with the way they price up their offering and it often kills sales. Here’s what to do about it.
- Th...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 303 of the MSP Marketing Podcast with me, Paul Green. This week…
- How to market your MSP to accountants: Accountants are a perfect fit for MSPs. Learn how to speak their language to win over their hearts and minds to give your MSP the competitive ed...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 302 of the MSP Marketing Podcast with me, Paul Green. This week…
- 3 mistakes MSPs commonly make with Google: This is one of the most overlooked tools in your marketing toolbox – your Google Business Profile. Make sure you’re getting it right to get ...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 301 of the MSP Marketing Podcast with me, Paul Green. This week…
- Should your MSP get HubSpot? A review: The system you use to manage marketing with your prospects has to be a good match for your MSP, otherwise you could have a very costly waste of ...
The podcast powered by the MSP Marketing Edge
Welcome to this SPECIAL edition of the show, Episode 300, of the MSP Marketing Podcast with me, Paul Green.
This week I’ve got an incredible and motivating story of resilience.
700 nights of “will the business survive?”
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Listen to 'The Bobby Bones Show' by downloading the daily full replay.
The official podcast of comedian Joe Rogan.
Betrayal Weekly is back for a brand new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. Please join our Substack for additional exclusive content, curated book recommendations and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience and healing. Your voice matters! Be a part of our Betrayal journey on Substack. And make sure to check out Seasons 1-4 of Betrayal, along with Betrayal Weekly Season 1.