Paul Green's MSP Marketing Podcast
Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you'll get really smart ideas to improve your marketing. Plus you'll hear from the best guests, who will help you think differently about the way you attract new clients. You can easily email and chat to the host Paul Green, who answers MSP's marketing questions every week. And there are versions of the podcast on YouTube if you want the full video experience. Paul and his team at the MSP Marketing Edge say their mission for the podcast is to give you practical insights and expert advice to boost your business performance. They provide strategies to help you get more clients, increase your Monthly Recurring Revenue (MRR), and grow your net profit. They know that profitability is crucial, and we're here to help you succeed financially. Running an MSP can feel lonely. If you ever feel lost or overwhelmed, this podcast is for you. Each week it covers key topics for MSPs, offering specific, practical advice tailored to the channel. You will learn effective marketing techniques to attract new clients and grow your business consistently and profitably. Marketing an MSP involves many strategies, from digital marketing to traditional networking meetings. Paul's podcast explores all avenues to help you reach your target audience. The weekly episodes discuss creating compelling marketing materials, using social media effectively, and optimizing your website for search engines. Every episode features special guests, including industry veterans and successful MSP owners, who share valuable insights and real-world experiences. These interviews provide inspiration and practical tips you can apply to your business. Paul Green often talks with successful MSPs about how they are growing their businesses, sharing actionable tips and strategies. The discussions cover finding new clients, increasing revenue, and building service consistency to give you a competitive edge. They also address day-to-day business aspects like recruitment, leadership, and financial management. The goal is to equip you with the knowledge and tools to run your business efficiently and profitably. Topics include attracting and retaining top talent, creating a positive workplace culture, and motivating your team. Business growth is a central theme. In the podcast you'll hear strategies for scaling your business, expanding services, and entering new markets. Paul and his guests discuss the challenges and opportunities of growth, providing practical advice to overcome obstacles and seize opportunities. Innovation is another key topic. Discuss the latest trends in the MSP industry and how to leverage them to your advantage. Topics include digital transformation, cybersecurity, and cloud computing, helping you stay competitive. Though based in the UK, Paul's content is relevant globally. MSP challenges are similar worldwide, and his advice addresses these common issues, regardless of your location. The MSP Marketing podcast offers in-depth discussions about the channel and MSP industry, providing actionable insights and practical advice. Listen each week for expert advice, practical strategies, and insights from industry leaders. Whether you're looking to boost your client base, optimize operations, or increase profitability, the MSP Marketing Podcast supports your journey to success. About Paul Green Paul encourages listener interaction and values your feedback and suggestions. Connect with him through the website, social media, and email to share your thoughts and ideas. Paul Green is a le
Episodes
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Welcome to Episode 285 of the MSP Marketing Podcast with me, Paul Green. This week…
- To grow your MSP, scrap these pointless tasks: One of the curses of the MSP owner is the never-ending list of things that you need to do. Use the 80/20 rule to identify the things that make the biggest difference to the...
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Welcome to this EASTER SPECIAL – Episode 284 of the MSP Marketing Podcast with me, Paul Green.
How one big decision changed this MSP owner’s life
Featured guest: Steve Dempsey has been a Managed IT Services owner for over 25 years and only serves small businesses in several different markets...
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Welcome to Episode 283 of the MSP Marketing Podcast with me, Paul Green. This week…
- Can MSPs grow the business… by being idle?: Sometimes the fastest way to grow your MSP is to do less work, because it’s very difficult to do when your mind is constantly moving from task to task to task. That’s why you ...
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Welcome to Episode 282 of the MSP Marketing Podcast with me, Paul Green. This week…
- Being a better technician doesn’t grow the business: Being successful has less to do with being skilled and more to do with the way you think. You personally don’t need all the technical skills in order to grow a fantas...
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Welcome to Episode 281 of the MSP Marketing Podcast with me, Paul Green. This week…
- MSPs: Why April Fool is NOT a marketing opportunity: MSPs should avoid April Fools’ Day like the plague. Same with Thanksgiving, Christmas, and any big national or international event. Marketing on these days is just ad...
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Welcome to Episode 280 of the MSP Marketing Podcast with me, Paul Green. This week…
- MSPs: You can (almost) never post too much content: Let’s dig into the suggested rules about the frequency of posting content for MSPs and how to do it in a way that you feel comfortable with.
- The best MSP marketing tac...
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Welcome to Episode 279 of the MSP Marketing Podcast with me, Paul Green. This week…
- MSPs: Set up your phone person for success: Phoning leads and prospects to find out if they’re almost ready to switch from their incumbent MSP is the golden nugget opportunity. Here’s how to get the most from your phone...
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Welcome to Episode 278 of the MSP Marketing Podcast with me, Paul Green. This week…
- Optimize your MSP’s marketing for voice & AI search?: AI and voice search is on the rise – let’s find out if you can use it to get more traffic to your website.
- The perfect MSP sales promotion, that’s 1,000% GUARANT...
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Welcome to Episode 277 of the MSP Marketing Podcast with me, Paul Green. This week…
- No idea where to start with your MSP’s marketing? Start Here: Discover the most important marketing things that will bring new leads into your MSP in my brand new, easy to read book.
- People only buy managed services for...
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Welcome to Episode 276 of the MSP Marketing Podcast with me, Paul Green. This week…
- Happy client? Ask for a testimonial NOW: There is a perfect moment to ask your clients for a testimonial or review. This social proof is really important, and when you systemise collecting it, it’s going to make your li...
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Welcome to Episode 275 of the MSP Marketing Podcast with me, Paul Green. This week…
- Why the tough life of an MSP owner is worth it: Running a business can feel like it’s sucking all your time and energy, but the big picture is that you can work towards the lifestyle you most want to live.
- How a messy o...
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Welcome to Episode 274 of the MSP Marketing Podcast with me, Paul Green. This week…
- Are audits still a good sales tool for MSPs?: Sell something small to start building a relationship before selling the thing you really want, which is of course, a managed services contract.
- Every MSP needs this strateg...
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Welcome to Episode 273 of the MSP Marketing Podcast with me, Paul Green. This week…
- “Why does my MSP’s marketing NEVER work?”: Discover how to pinpoint what’s holding your marketing back, how to turn it into a system that works, and why this approach could unlock new growth for your business.
- Which is ...
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Welcome to Episode 272 of the MSP Marketing Podcast with me, Paul Green. This week…
- An MSP marketing tactic guaranteed to grab attention: Doing this means you can reach more people and persuade them to talk to you with much less work.
- Want a new client? You can afford to spend this much: Don’t be distr...
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Welcome to Episode 271 of the MSP Marketing Podcast with me, Paul Green. This week…
- How to influence what John Smith buys: Your prospects don’t really understand technology and that can create fear. The smartest MSPs build trust and ease those fears by positioning themselves as the go-to tech authority...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 270 of the MSP Marketing Podcast with me, Paul Green. This week…
- If your clients are happy, this KPI will be high: Net Revenue Retention (NRR) is a quality score where you measure how well you have done at retaining revenue over the last 12 months and assessing whether it has grown.
- ...
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Welcome to this SPECIAL edition of the show, Episode 269, of the MSP Marketing Podcast with me, Paul Green.
This week I’ve got the last of my special episodes for you, where you’ll discover how my guest grew his MSP to 450 clients, 35 staff and $7m revenue.
How to own an MSP doing $7m a year
Featu...
The podcast powered by the MSP Marketing Edge
Welcome to this SPECIAL edition of the show, Episode 268, of the MSP Marketing Podcast with me, Paul Green.
This week I’ve got another special episode for you. If your MSP isn’t growing, and you’re too busy running it to focus on growing it, this could be the answer for 2025.
Should MSPs hire a chief gr...
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Welcome to this SPECIAL edition of the show, Episode 267, of the MSP Marketing Podcast with me, Paul Green.
This week I’m taking you for a walk near my home. And we’re going to talk about a subject that’s very important to us as business owners…
How MSPs achieve a happy balance
Running an MSP ...
The podcast powered by the MSP Marketing Edge
Welcome to Episode 266 of the MSP Marketing Podcast with me, Paul Green. This week…
- 3 big MSP marketing priorities for 2025: The silver bullet to getting new clients and growing your MSP lies in consistent and persistent marketing. Make it easy by prioritising these three things.
- And 3 big questions to...
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