Paul Green's MSP Marketing Podcast

Paul Green's MSP Marketing Podcast

This is a show only for Managed Service Providers and IT support companies. It's made in the UK, and is designed for MSPs all over the planet. Every week we have loads of very specific advice, to help you get more new clients, grow valuable MRR, and ultimately increase net profit - isn't that why we're in business? Plus a special guest, some from our world and some from outside.

Episodes

July 15, 2024 31 mins
The podcast powered by the MSP Marketing Edge

Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.

In this episode I urge MSPs to collect social proof promptly when clients are most satisfied, as its impact diminishes over time. (jump to)

I also explain how you can generate endless marketing content ideas by engaging in r...

Mark as Played
The podcast powered by the MSP Marketing Edge

Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.

In this episode I share how you can boost your hardware sales by offering a free second monitor to a visible employee, sparking office-wide interest and demand for upgrades. (jump to)

I also question whether your MSP’s...

Mark as Played
The podcast powered by the MSP Marketing Edge

Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.

In this episode I explain why MSPs should focus on strategic marketing – building long-term relationships with potential clients through consistent, valuable content, rather than relying on ineffective, one-off tactica...

Mark as Played
The podcast powered by the MSP Marketing Edge

Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.

In this episode I advise where to focus your MSP’s social media efforts to make the biggest impact.  LinkedIn and Facebook will help you reach key decision-makers, while platforms like Instagram and Twitter may only be...

Mark as Played
The podcast powered by the MSP Marketing Edge

Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.

In this episode I suggest that instead of cold calling, you could approach hot prospects by offering to interview them, creating an easier, more engaging conversation that can lead to valuable business opportunities.  (jump ...

Mark as Played
The podcast powered by the MSP Marketing Edge

Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.

In this episode I explain why LinkedIn Newsletters are an essential tool for MSPs to effortlessly engage with a wide audience, build lasting relationships, and keep your services top of mind for potential clients.  (jump to)

...

Mark as Played
The podcast powered by the MSP Marketing Edge

Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.

In this episode I explain why a level of boredom in your MSP business indicates success, and allows you to focus on growth and improvement.  (jump to)

I also tell you why email remains the powerhouse communication tool for M...

Mark as Played
The podcast powered by the MSP Marketing Edge

Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.

In this episode I reflect on what it really means when a prospect says “no”.  Often it actually means “not yet”.  Building trust over time through multiple touchpoints can transform rejections into fu...

Mark as Played
The podcast powered by the MSP Marketing Edge

Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.

In this episode I weigh up the relevance of the traditional break/fix model versus managed services. Is break/fix just an outdated concept, or can it still serve as a valuable marketing tool in our contract-driven market? (j...

Mark as Played

Episode 235

Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In this Special Episode I’m joined by Lyle Kirshenbaum, owner of Toronto-based MSP Wired for the Future, to talk about how he has used events and trade shows to market his business and generate leads and prospects. We also discuss a number of ...

  • Mark as Played

    Episode 234

    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
    • 00:00 How to market your MSP to a vertical
    • 10:14 This productivity hack will help you Get Things Done
    • 18:56 Engender ha...
    Mark as Played
    April 29, 2024 32 mins

    Episode 233

    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
    • 00:00 Why you need Big Mo in your business
    • 08:01 Systemize your ability to under-promise and over-deliver
    • 15:41 This ex...

    Episode 232

    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
    • 00:00 Build trust by doing a small thing well
    • 08:04 Have you heard of Feedback Donuts?
    • 10:51 Harnessing Intent Data to ...

    Episode 231

    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
    • 00:00 Don’t sell the FEATURES, sell the BENEFITS
    • 03:20 3 KILLER offers to stand out from the MSP crowd
    • 11:17 How ...

    Episode 230

    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
    • 00:00 How to attach Monthly Recurring Revenue to hardware & project sales
    • 07:33 5 quick wins to improve your net profit margin
    Mark as Played

    Episode 229

    Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
    In this Special Easter Episode I’m joined by Kevin Clune, who I like to describe as the Marketing R&D department of the entire MSP channel.
    Kevin and I talk about the present and future of MSP marketing tools, including AI tools a...

  • Episode 228

    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
    • 00:00 Be more relatable in your marketing by being more human
    • 06:22 Are LinkedIn hashtags still relevant?
    • 12:34 Driving...
    Mark as Played

    Episode 227

    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
    • 00:00 Can you generate leads by literally knocking on doors?
    • 05:20 Achieve INSANE engagement with a 48 hour LinkedIn frenzy
    • ...

    Episode 226

    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
    • 00:00 Is your website good enough?
    • 07:59 The simplest way to maximize retention
    • 15:07 How this MSP grew a million pound...

    Episode 225

    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
    • 00:00 Say goodbye to distractions
    • 04:54 Send your prospects a Christmas card in MARCH
    • 11:45 Close more deals by improvi...

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