Paul Green's MSP Marketing Podcast

Paul Green's MSP Marketing Podcast

This is a show only for Managed Service Providers and IT support companies. It's made in the UK, and is designed for MSPs all over the planet. Every week we have loads of very specific advice, to help you get more new clients, grow valuable MRR, and ultimately increase net profit - isn't that why we're in business? Plus a special guest, some from our world and some from outside.

Episodes

June 17, 2024 31 mins
The podcast powered by the MSP Marketing Edge

Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.

In this episode I suggest that instead of cold calling, you could approach hot prospects by offering to interview them, creating an easier, more engaging conversation that can lead to valuable business opportunities.  (jump ...

Mark as Played
The podcast powered by the MSP Marketing Edge

Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.

In this episode I explain why LinkedIn Newsletters are an essential tool for MSPs to effortlessly engage with a wide audience, build lasting relationships, and keep your services top of mind for potential clients.  (jump to)

...

Mark as Played
The podcast powered by the MSP Marketing Edge

Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.

In this episode I explain why a level of boredom in your MSP business indicates success, and allows you to focus on growth and improvement.  (jump to)

I also tell you why email remains the powerhouse communication tool for M...

Mark as Played
The podcast powered by the MSP Marketing Edge

Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.

In this episode I reflect on what it really means when a prospect says “no”.  Often it actually means “not yet”.  Building trust over time through multiple touchpoints can transform rejections into fu...

Mark as Played
The podcast powered by the MSP Marketing Edge

Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.

In this episode I weigh up the relevance of the traditional break/fix model versus managed services. Is break/fix just an outdated concept, or can it still serve as a valuable marketing tool in our contract-driven market? (j...

Mark as Played

Episode 235

Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
In this Special Episode I’m joined by Lyle Kirshenbaum, owner of Toronto-based MSP Wired for the Future, to talk about how he has used events and trade shows to market his business and generate leads and prospects. We also discuss a number of ...

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    Episode 234

    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
    • 00:00 How to market your MSP to a vertical
    • 10:14 This productivity hack will help you Get Things Done
    • 18:56 Engender ha...
    Mark as Played
    April 29, 2024 32 mins

    Episode 233

    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
    • 00:00 Why you need Big Mo in your business
    • 08:01 Systemize your ability to under-promise and over-deliver
    • 15:41 This ex...

    Episode 232

    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
    • 00:00 Build trust by doing a small thing well
    • 08:04 Have you heard of Feedback Donuts?
    • 10:51 Harnessing Intent Data to ...

    Episode 231

    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
    • 00:00 Don’t sell the FEATURES, sell the BENEFITS
    • 03:20 3 KILLER offers to stand out from the MSP crowd
    • 11:17 How ...

    Episode 230

    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
    • 00:00 How to attach Monthly Recurring Revenue to hardware & project sales
    • 07:33 5 quick wins to improve your net profit margin
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    Episode 229

    Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP.
    In this Special Easter Episode I’m joined by Kevin Clune, who I like to describe as the Marketing R&D department of the entire MSP channel.
    Kevin and I talk about the present and future of MSP marketing tools, including AI tools a...

  • Episode 228

    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
    • 00:00 Be more relatable in your marketing by being more human
    • 06:22 Are LinkedIn hashtags still relevant?
    • 12:34 Driving...
    Mark as Played

    Episode 227

    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
    • 00:00 Can you generate leads by literally knocking on doors?
    • 05:20 Achieve INSANE engagement with a 48 hour LinkedIn frenzy
    • ...

    Episode 226

    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
    • 00:00 Is your website good enough?
    • 07:59 The simplest way to maximize retention
    • 15:07 How this MSP grew a million pound...

    Episode 225

    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
    • 00:00 Say goodbye to distractions
    • 04:54 Send your prospects a Christmas card in MARCH
    • 11:45 Close more deals by improvi...

    Episode 224

    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
    • 00:00 Looking after yourself IS looking after your business
    • 08:45 A ‘no’ today isn’t a ‘no’ forever
    • Read more
    Mark as Played
    February 20, 2024 26 mins

    Episode 223

    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes:
    • 00:00 Could you grow your MSP business by buying another one?
    • 08:39 How everybody benefits from cause related marketing

    Episode 222

    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
    • 00:00 Staff 'red flags' you need to address
    • 14:50 3 ways to make your staff feel special
    • 23:07 Making the mos...

    Episode 221

    Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes:
    • 00:00 The power of taking rapid action
    • 09:17 Improve your website by eliminating THIS word
    • 15:21 Work smarter...
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