Episode 030: Writing “The Devil’s Playbook”: Author Lauren Etter on her behind-the-scenes look at JUUL

On today’s episode, Bloomberg News investigative reporter Lauren Etter discusses “The Devil’s Playbook: Big Tobacco, Juul, and the Addiction of a New Generation”. With FDA poised to rule on JUUL’s applications for its menthol and tobacco flavored products, Etter’s new book provides a deep dive into how the collision of Silicon Valley values and the industry’s predatory behavior created an adolescent public-health crisis that could impact our kids for years to come. 

Says Etter, a mom of three young children, “If a (JUUL) representative had come into my kids’ school, I’d be pissed.”

FDA could formally approve a menthol JUUL at any moment. The time to make our voices heard is NOW.

Our message to FDA must be loud and clear: Don’t let JUUL get away with it.

Menthol is not only preferred by nearly 40% of youth who vape, but it also makes it easier to get addicted and harder to quit. If we're going to protect kids from flavored e-cigarettes, menthol is no exception.

Add your name to send letter: www.parentsagainstvaping.org/fda-menthol