When sales meets service: making deals with strategy, honesty, and patience with Brodie Hutchins

In this episode, we shift gears and dive into leadership in a vital area of our industry: sales. With the help of Brodie Hutchins, Vice President of VÖGELE Products at the Wirtgen Group and Chair of NAPA’s Associate Member Council, we break down what it takes to become a trusted voice in the field. Brodie shares what it truly takes to succeed in sales roles—a blend of deep technical knowledge and relationship-building that puts people first. He discusses key sales philosophies like value over price, how to motivate teams during down cycles, and why honesty builds lasting customer trust. Tune in to sharpen your business development mindset and learn how to thrive in your sales role.

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