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Scaling a niche entertainment business in multiple cities:
Cody Stovall, a pastor who turned his passion for escape rooms into a thriving business. Cody shares the challenges he faced in opening venues, dealing with family business dynamics, and navigating the uncertainties of the COVID-19 pandemic. He emphasizes the importance of market research, customer experience, and the grit required to overcome significant setbacks. From his innovative approach in the escape room industry to the strategic decisions that shaped Escapology's success, Cody's story is a testament to entrepreneurial resilience.
01:31 Launching Escapology Franchise
02:58 What is an Escape Room?
05:36 The Passion Behind the Business
06:47 Market Research and Franchising
10:08 Navigating COVID-19 Challenges
13:39 Balancing Passion and Business
16:52 The Future of the Escape Room Industry
19:24 Category Creator and Amplifying Impact
23:48 Optimizing Escape Room Spaces
25:20 Marketing to Existing Customers
27:29 Enhancing Customer Experience
33:42 Challenges in Business Operations
38:09 Overcoming Moments of Doubt
43:44 Connecting with the Community
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