Claire Jarrett is a businesswoman, author, and expert on digital marketing, and she says that data tracking is crucial to understanding how to craft your online ads, messaging, and campaigns. Gene Marks chats with Jarrett on Paychex THRIVE, a Business Podcast, about keywords, industry tools, consumer behavior, the shift on cookie tracking, and much more, and shares insights and ad-building tips that could help your business achieve success with its digital marketing efforts.
Topics Include: 00:00: Episode Preview
01:08: Introduction of Claire Jarrett
02:37: Impact of change with cookies and tracking
05:39: Difference between advertising on Google and YouTube
07:27: Advice on tools to help create ads
09:27: What is a keyword and a negative keyword?
11:47: Behavior and why consumers click on ads
13:30: Tips on writing an effective digital ad
14:43: Different types of digital ads
15:38: What is a retargeting campaign?
17:35: What makes a good landing page?
19:27: Why testing ads is important
21:09: Verifying data through independent tracking
26:27: Jarrett Digital’s approach to clients and consulting
28:24: Impact of AI on future of digital marketing
30:00: Identifying the perfect client?
31:00: Wrap up and thank you
DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.
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