Kara Swisher: A Media Maverick's Insights into the Business-Tech Landscape

Business owners cannot wait until AI is full-proof or they will be out of business, according to longtime technology journalist, author, and business owner Kara Swisher. Businesses need to get comfortable with what AI is doing now and can do for them, and then be adaptable as it changes. Swisher speaks with host Gene Marks on Paychex THRIVE, a Business Podcast, about the ever-changing business-tech landscape, including why AI is a tool and should be treated as such, how some social platforms are better than others for digital ad ROI, why security is almost nonexistent and the government allowed it, and much more.   

Topics Include: 00:00: Episode Preview 01:32: Introduction to Kara Swisher 03:10: Discussion about Kara's new book on tech 07:24: Transition from being a journalist to a business owner 09:55: Insights on contracts and work relationships 11:01: Marketing insights on social media 21:26: Tech is a tool and still adapting 24:39: Security and privacy in tech 26:13: Need for stricter data regulation 28:00: Discussion on Augmented and Virtual Reality devices 32:01: Why Climate Change Tech would be a good job 34:38: Wrap-up and thank you

DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.