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September 13, 2025 • 43 mins

Sebastian Schoepe, CEO of Eagle Rider, returns to share exciting updates on the company's expansion and his personal motorcycle adventures over the past year. We dive deep into Eagle Rider's growing fleet diversity, their innovative subscription model, and the transformative power of guided motorcycle tours that turn strangers into lifelong friends.

If you're interested in motorcycle rentals, guided tours, or want to experience the freedom of two wheels without ownership, visit eaglerider.com to explore all their offerings and find a location near you.

https://www.eaglerider.com/


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Episode Transcript

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Ron (00:13):
What a pleasure it is to get to know and visit with the
first time and then visit withthe second time people I really
like, people I like to hang outwith and like to get to know,
and especially Sebastian Schultz, who is with us again today,
the CEO of Eagle Rider.
It has been right at a year, Ibelieve, since we visited before

(00:34):
.
So welcome back, sebastian.

Sebastian (00:37):
Perfect.
Thank you so much, ron.
Thanks for having me back, andit sure doesn't feel like a year
it doesn't?

Ron (00:43):
I was really surprised.
I was thinking it was like thefirst of the year, but now it
was like last August, I guess itwas.
But hey, I know that you werebeginning to launch and had
launched a number of changesrelating to the brand of Eagle
Rider and the offerings, and hey, do you mind catching us up on
all of that?
Yeah, sure.

Sebastian (01:03):
I mean we spoke after I recently joined Eagle Rider
and I think I talked about theplan, of what we're thinking
about doing with the business,and one year later, I can report
now that most of these thingshave actually happened.
So that's, I think, a goodthing.
I think we mentioned it before.
We have our 150 locationsworldwide and we still are the

(01:25):
number.
We're adding new, new uhlocations nashville, for example
, we're moving into a newlocation there.
Uh, that's coming in about acouple months.
Uh, for a tale of the dragonand some good riding there, also
, hopefully offering some tours.
So, uh, you know, rentables isstill obviously the biggest part
of the business, but also toursthat I've focused on more over
the last uh, you know, fewmonths now, having been on a

(01:46):
couple tours, uh, guided tours,uh, where you follow a guide on
a motorcycle and they point allthe cool, point out all the cool
stuff that you see along theroad.
And uh also, uh, you know,we're able, was able to uh
create my own little tour fromuh Las Vegas to uh Sturgis.
Uh, for the 85th anniversary ofthe motorcycle rally there.
Yeah, five German buddies thatcame out and you know we we

(02:08):
wrote for about 2000 miles andfive or six days.
So that was, that was good.
So I'm happy to talk about thatas well.
And, you know, looking into theoff-road adventures that we
offer with our, with ourside-by-sides, and now we
actually have a license as wellto do motorcycle off-road tours
as well through the MojaveDesert oh, cool, we got that
approved a couple months ago.
So we're looking for the rightpartner on the bikes there to

(02:40):
take people out into the desertand experience the wildlife on
two wheels rather than in a cage.
You know it's a motorcyclesubscription where you pay you
know, 29 or so, uh, depending onthe package per month and you
get a credit and use a creditfor a motorcycle so you can try
any and all motorcycles that wehave in the fleet uh, you know,
for as many times as you like.
And the speaking of the fleet,we added, uh, besides, you know,

(03:00):
our harley davidson's andyamaha's, as well as BMWs and
Triumphs and Zeros.
We now added last fall, Ibelieve it was we added Ducatis
as well.
So Multistrada, the Desert Xand also the Scrambler.
You know, for the urban rides,we're looking at diversifying
more and more.
You know our product offeringto make Eagle Rider accessible

(03:23):
for more and more riders, moreyou know our product offering to
make Eagle Rider accessible formore and more riders.

Ron (03:27):
I got to tell you I was, as you know, I still got my day
job in corporate America, whichI love, I do, I do.
I'll retire someday soon, Ihope, but anyway.
So I've been traveling,traveling a lot for work.
I was leaving DenverInternational Airport, just went
through security and there werethree clearly motorcycle riders

(03:49):
standing in front of me.
They had on their HarleyDavidson leather vests and I
just went up to them, like Iapproach strangers all the time.
I said, oh, did you guys beenout here for a tour?
And they said yes, we have.
And I said, did you ride withEagle Rider?
And they said yes, how'd youknow that?

(04:12):
And I just told them because Imet the CEO and it's a really,
really good company.
I just had a feeling.
They said yes, they said theyhad a very positive experience,
so it was great.

Sebastian (04:17):
I'm glad to hear that because you know, you see them
around the world and I alwayssay know, we find our locations
uh similar to golf courses inthe most beautiful areas, uh
yeah, world, and uh you know we,we're lucky that we can be in
those in those areas.
In denver, obviously, you know,right at the uh edge of the
rockies there is uh beautifulfor riding, um as famous you

(04:39):
know, milan, or uh going intothe alps, uh straight away from
there, like an hour north, andyou're riding the most beautiful
areas of the world.
It's really nice to see.
And then also that people youknow with motorcycle riding.
It's interesting becauseeverybody has their own bike and
ideally you want to do everytour on your bike but you can.

(04:59):
So I'm glad that we can be anoption to those riders and that
they will, you know, leave theirbike in the garage at home, but
also trust us enough to givethem a great bike for a great
experience.
That's always nice to hear.

Ron (05:10):
Yeah, we had talked about it before too the tremendous
advantage of someone who'sinterested in buying their next
bike, or their first bike ratherthan I think maybe the way you
put it one time, rather thantake a three-mile little loop
around the dealership anddetermine in three miles and
five minutes is this going to bemy next investment.
Your option is just so muchbetter.

(05:33):
You know, take it out for Xnumber of days and then
determine.
You know what.
This bike is great but or thisbike is just not for me.
Can I try another one?
And I love that.
You know just making it a freeoption.

Sebastian (05:47):
Yeah, it's great for new riders because it's very
overwhelming.
You know one.
The information online israther limited on how to get
your license.
What do you need to do?
It's not as easy.
I think chat GPT will now tellyou what to do in each state.
But you know, you go throughthe writing Academy or you take
a test at the DMV and, but thenwhat's next?
And you know people and I'mstereotyping you, but mostly

(06:09):
they look at a bike like thatlooks like a cool bike, and then
they maybe go for test rideslike, yeah, I'll do it and I've,
I've been on bikes.
You know that I really, really,really wanted to love and I
didn't.
For me, you know, maybe, the,the position of the handlebars,
or you know the ways that, theway the, the legs sit on it.
Or you know I, I there's onespecific bike I, just I, I, um,

(06:31):
you know I, I kill it at thelight.
You know, every day, every timeI ride it, I do it at least
once.
For some reason, you can't getthe clutch to work.
It's a me problem, it's not the, but there are some models out
that I really wanted to like andI didn't in the end because of
certain reasons which usuallycome back to my preferences.

(06:51):
But being, for example, a ClubEagle Rider member and you have
this membership, you can comeand test out all these different
bikes and if you sign up forthe year, you're putting $300 at
risk but you're not buying thewrong motorcycle.
It starts at $5,000, $6,000, $7, $8,000, goes up to, you know,
$35,000 for some of these bigtouring bikes.
So I think it's a great dealand you know that's we like

(07:12):
people coming in and buildingthe community and trying those
different bikes to find theperfect for you.
And sometimes it's like a magicwand right, it will find you
and not the other way around.
So, and not the other wayaround.
So that's always cool to seewhen people come in and try
these different bikes beforethey make a decision.

Ron (07:27):
Yeah, you know something I'm visualizing right now,
something that you described, Ibelieve, last time, was how,
after a tour and someone'swalking away from their bike or
whatever, they put a rose orwhatever on the bike.
That's love, man.

Sebastian (07:45):
It is love.
And you know, maybe I'll giveyou a little insight into the
tour that I organized from Vegasto Sturgis.
So I had this plan because wesix of us and we met through a
common friend who unfortunatelypassed away.
But it was our way of honoringhim and you know we'll move
forward without you, but wewon't forget you, was the basic

(08:06):
message there.
And I organized this tour fromVegas to the South Rim of the
Grand Canyon.
We're supposed to go to theNorth Rim but then the fires
happened and unfortunately thelodge burned down.
So we had to reroute throughthe South Rim and then through
Monument Valley into the Rockies, through Wyoming and then into
Sturgis Valley, into the Rockies, through Wyoming and then into
Sturgis.
And that was just a beautifulexperience.

(08:27):
And you know, first you leave,you have to get used to riding
in a group and I see this.
You know, I saw this with mybuddies, but then also I see it
with.
You know, groups that leavehere.
You know they're a littleunsure about the motorcycle
because they may ride a BMW backin Europe, but here they have
the big Harleys and they look at, stand in front of the bike.
He's like this is actuallybigger than the photo, like this
is a big, big bike and uh, youknow, our tour guides are

(08:49):
phenomenal and they, they uh,deal with all of these, uh, the
different expectations for thefor each tour.
But when we went on this trip,you know, and after like the
third day, everybody's likereally it's ingrained, like how
to ride in this group and thenyou start enjoying it even more,

(09:10):
especially if you're, if you're, leading this tour because
you're riding up front, um, butyou also have to check your
mirrors.
If, if you, if your guys arestill there, you have to pay
attention to the road, you haveto pay attention to your gps or
you know any exits you got totake.
You got to be careful that youdon't ride off a cliff because
you're checking your mirror toomany times and, uh, you know, if
somebody stops, you don't knowwhat happened.
So you got to swing around andyou know, keep calm.

(09:32):
It's like what happened is didsomething happen to the bike or
are you just hungry?
Like what, what, what happened?
And so this was really nice tosee and when we dropped off the
bikes, everybody was very sad.
You know that we that thejourney was over, because the
first couple days or so feelvery long, but then, the the
further you get into the trip,oh man, five hours of riding is
nothing.
Now, uh, and you drop off thebikes and unfortunately it's

(09:54):
done and they flew back backhome and I came back to vegas
and um, so I, I just figured out.
You know, I want to talk to allof our tour guides, because
they're not just tour guides butthey are somewhat therapists as
well on these tours.
Because if you look at ourcustomers from all different
countries and all differentriding skills and all different

(10:17):
intentions for this tour, and wehave up to 15 bikes on this
tour, so up to 30 people if yougo two up bikes on this tour, so
you're up to 30 people if yougo two up, and to manage that
group is not easy because of thecultural differences as well.
But you know you have to four orfive days and I see them, you
know, when I was, uh in in, uhin, la, and they drop off

(10:37):
afterwards, they hug and theycry and it's like this was a
great tour and they stayconnected through the text chain
that we have and, uh, maybe seeeach other again on a different
tour.
So that that's really a nicepart of the business, seeing the
excitement and it's it's fairlyquiet when people leave, uh,
because they concentrate it andit's like, okay, I don't want to
tip over the bike, I don't wantto be the first one to drop the

(10:57):
bike and a new bike to me.
And we got to get off thisparking lot and you know, la,
the first road we take is the405, which is not the nicest
motorcycle, but you have to takea bad road to get a good road.
But then they come back andthey're like over the moon and
this was amazing and you know wehave a beer or two after we
dropped off the bikes and it'sreally nice to see how freeing

(11:21):
it is to be on two wheels andexperiencing, you know this,
this beautiful country, or anyno-transcript.

Ron (11:31):
You know that reminds me of what you said again before with
your previous gig with withGold's Gem and stuff, that just
seeing the reward from that,that's that's what we are
sometimes lacking in the ITindustry.
I mean, at least my, my job rolehas been to be involved with or
manage people who are justmanaging the infrastructure and

(11:53):
stuff, and it's not like we'remaking chairs where, like,
here's a beautiful chair I knowsomeone's going to sit in for
the rest of their life and Ihope they really enjoy this
chair and I'll create anotherone and all that stuff.
And so that's a little bitlacking sometimes in many of us
that have IT jobs.
It's like maybe you wrote somecool software code or whatever,
but next week it's updated andsomebody else has managed it, as

(12:16):
opposed to like you're justreally you have the potential
and I'm sure it's happened tochange someone's life
perspective, you know, from hereforward, like maybe they
started off with deep depressionor despair or whatever and went
out.
Not only did they see greatplaces and experience a cool
brand new bike out, not only didthey see great places and

(12:38):
experience a cool brand new bike, they made maybe made some
friends for life too.
It's what it sounds like it.

Sebastian (12:42):
It sure happens and you know, coming back to your it
examples, it's, it's, it's very, it's very, like there's ones
and zeros.
There's only so much you can doand I think, once it's, all
people take it for granted thatit works, and if it doesn't,
that's when they complain aboutall the IT things that happen.
But if it works, it's like okay, of course it works.

(13:03):
You know, it's like I alwayslike to compare it to the kicker
on a football team.
Everybody expects him to makeevery field goal, but he has one
chance.
You know, the quarterback hasfour chances every 10 yards.
He has one chance to make this.
And if he makes it, of coursehe makes it.
And if he misses oh what anidiot he may.
He missed the cue, it's.
It's something like that.
There's so much pressure tomake it work, and if it doesn't,

(13:25):
people will be vocal about it.
And uh, yeah, it does changepeople and I just uh, last week
I wrapped up a trip to um,european bike week in austria
and it's the largest motorcyclerally in Europe.
It's surrounded by fivecountries.
You have Austria, you haveItaly, you have Germany and then
you have the Czech Republic and, I think, slovenia, and people

(13:47):
ride in from all those countriesand it's around a lake and they
do a beautiful job.
It's a fantastic event, alittle different to American
motorcycle events where thisalmost felt like a state fair.
You see families there with thekids and it's it's less uh, you
know, it's less intimidating togo to those, uh.
Then you know, like the bigbiker rallies, yeah, but once

(14:08):
you're in it, like there's superwelcoming, it, just like, just
from the looks of it.
You know, it always feels alittle intimidating, I think.
But we had, um, this was in incollaboration with the harley
davidson motor company and, uh,we had four winners with us, uh,
for the rolling campaigns thatthey have throughout their
dealerships, and they didn'tknow what to expect from this
tour.
So we worked with our franchisepartner, marco in uh, italy, who

(14:33):
runs eagle rider italy, and hewas the guide for the tour and
went through the Alps 75 degrees, blue skies, beautiful riding
and they said we will neverforget this.
This changed our lives and wewill never forget this, because
we didn't have an expectationand we saw what you guys have
done the organization, the coolroutes that you picked, the

(14:54):
safety that you create as well.
Cool routes that you pick the,the safety that you uh, that you
create as well, because we allmade it in one piece and that's
the most important thing.
Yeah, that was just so nice tosee and that's why I like to go
on our tours with on tours withour customers, because, you know
, you somewhat get used to it bywriting a lot and in this being
the business, but then you seefirst timers and it's just, it's

(15:16):
just mind blowing how happythey are that they could
actually make this trip.
And you know, next year will bevery exciting as well with the
hundredth anniversary of Route66.

Ron (15:26):
I have that on my list to ask you about that.
So you, as I investigated,you're going to have 66 riders.

Sebastian (15:32):
Yes.
So we have a special centennialtour that we were putting on.
So I approached our toursdepartment and said, hey, how
complicated would it be to put66 bikes on a tour?
Because usually we, we uh, capout at 15.
And they looked at me like, sowhat are we talking about here?
I was like we can also make ita hundred because it's a hundred

(15:52):
anniversary.
It's like, oh no, no, no, let'slook at the sixties, can also
make it a hundred because it's ahundred anniversary.
It's like, oh no, let's look atthe 60s, let's try 66, um, and
it will be the biggest tourwe've ever done and it's uh,
it's one or two days longer thanthe original route 66 tour and
we stop at never seen, never uh,at locations we've never
stopped before, which is quitecool to see.
And we timed it in a way thatduring one weekend in Tulsa,

(16:15):
oklahoma, they have this Route66 Road Fest.
It's one weekend where theycelebrate the 100th anniversary
of Route 66.
And we'll be in Tulsa and spenda couple nights there to
experience that, before thenjumping back on the bikes and
moving on on Route 66.
So that's going to be, and I'mgoing to be on that tour because
, as I make it 65 bikes, I'lltake one, but I really would

(16:36):
like to see that one becauseit's a once in a lifetime
opportunity to see that.
And that's what I'm saying.
People love to come and dothese things and they save up
for years to make that trip,especially our European
customers, because the touritself I think it's a fair price
point, but it's a high pricepoint, like a cruise or like a

(16:58):
safari, but it's all inclusiveand you don't have to worry
about anything and it's sounique.
But then you have, in addition,the flights from Europe coming
to the US night before, nightafter and whatever else you want
to do.
So it's just nice to see thatpeople still feel that they want
to come and see that Americandream and ride a ride a bike

(17:18):
down route 66.
And next year I think we'll bevery busy for us with with those
tours.

Ron (17:23):
Yeah, I'm excited too for the small towns and small
businesses along the route too.
That'll get a really big boost.
Yeah, Um, I was out on a fewdays ride this past year myself
and I stopped in on my way backin Barstow and that's on Route
66 there too, and never beenthrough there before.

(17:44):
Well, no, I had I'd done Route66 before, but I didn't stay
there.
They ended up staying at theRoute 66 hotel and yeah, I mean
nothing against the hotel at all, but the whole town really
needed a boost.
And yeah, I mean nothingagainst the hotel at all, but
the whole town really needed aboost.
So I'm glad to see that this iscoming through as a very big,
positive thing too, and peoplerealizing that.
Who was it?

(18:04):
I think it was this travel TVguy from years ago.
He mentioned something aboutthe combination of both flying,
and I think he was referringspecifically to the interstate,
interstate connections acrossthe United States, and he said
these interstates give you theopportunity to cross the United
States and never see a thing.
So which brought up a goodpoint.

(18:26):
As opposed to going throughthese small towns having a
hamburger at a place that's beenthere for whatever you know,
100 years or something, thelocals and yeah, just taking it
a little bit slower.

Sebastian (18:38):
Yeah, no, I, I, I agree, and you know there's one
interstate and it's very closeto where you are.
You know, I 70, I think, is oneof the more more scenic routes
you can take, but then the otherones are pretty, uh, you know,
uh, uh lame, if you will, if youwill, it's not the greatest
writing experience, but, um, Igive you one example.
We left uh just before hecrossed from Utah to uh,

(19:02):
colorado.
There's a small town calledCisco, cisco, utah, and it's uh
right off the freeway, um, butwell, the freeway is like a
ghost town.
It all fell apart.
You see collapsed buildings andthere is one store there that
it's called buzzard's belly andit's, it's a, it's a, uh, you

(19:25):
know it's a general store,that's the only building that's
there, and it was the sweetestlady and we, we stopped there
for a break and you know we hadsome drinks and some ice cream
because it was quite hot thatday, and, uh, we sat there for
20, 30 minutes.
You know that's some outdoorseating and nothing happened in
that town.
We saw one car drive by andthat's it.
There's, there's just this onebuilding, wow, like out of this

(19:49):
world.
And you know they have some artinstallations around there, but
all of the uh, all of thebuildings are collapsed.
Uh, because there's nothingthere, because the freeway is
put in right that that smalltown suffered.
So it was cool for us to see, uh, you know, and make it a stop
there and I I really hoped itexisted because it was one of
the spots that I, uh, you know,uh planned out for the route

(20:10):
because it was an hour or sohour 15 from arches national
park.
Yeah, our tours we usually, weusually stop after one hour, uh,
because you have to get gas orget a drink or use the bathroom,
whatever.
So people always know the nextstop is about an hour away and
it gives them certainty of whathappens and it also helps our
guides not to be asked everysingle time how far to the next

(20:33):
stop, right?
it's always an hour, the answeris always an hour.
So I really hoped on GoogleMaps and Google.
There was conflicting messagesthere, so I really hoped this
existed and it did, and it was afantastic stop.
So if anybody's driving throughthere, stop at Buzzard's Belly.
It's a cool experience.

Ron (20:51):
I've got my note right here because I'm not that far away
technically.
Yeah, oh, that's cool.
Hey, you know you'd mentionedabout, you know, families being
able to see families gathertogether, and I think it's the
coolest thing too.
Are you guys still doing theoff-road where you're in a
rental four-wheeler and then thewhole wife and the kids or

(21:11):
whoever can all join together?

Sebastian (21:13):
Yeah, we still do that in Vegas and it's getting
more and more popular.
Um, you know, one challenge invegas is there?
Well, you have everything invegas right, it's it's.
You're not competing for money,you're competing for time.
When people come to vegas, um,because they come for a long
weekend and they do certainthings, and you know one one
half day activity.
But what is that going to be?
Is it a helicopter flight tothe Grand Canyon?

(21:34):
Is it an off-road tour?
Is it Topgolf?
Whatever it is, you've got tomake your way through that and
we did.
It's getting more and morepopular.
We still have that out of thePioneer Saloon, which is the
oldest saloon, I believe, insouthern Nevada.
You have bullet holes in thewall.
It's a really cool spot.

(21:55):
I don't know if you're familiarwith the video game Fallout.
It's in the game Fallout.
In Vegas, every year they havea Fallout fest where all the
gamers come and they celebrate.
It's a really fun spot.
Then we go into the desert forabout a couple hours, do about
40 miles side by side and up to6,000 feet and back down

(22:17):
Beautiful.
And what makes our tour uniqueis that we have fresh air
helmets, so you're not dealingwith the dust that the person in
front of you throws up.
So we have ventilation andthere's a little snorkel that
attaches to the helmet so youget fresh air all the time and
you're not sweating, obviouslywhen you go through the Vegasgas
or the mojave desert.

(22:37):
And secondly, we have anintercom system within the car
so every car, all the fouroccupants of the car, passengers
, can talk to each other andperfect equals and the screams
and nice, nice driving buddy.
Like you hear all these, allthese comments and you're
connected to the guide vehicleas well.
You know when we make a leftturn, right turn, they will call
it out.
So that's very that's unique toour tours that you know.

(23:00):
We add a little more comfortand fresh air and also intercoms
uh, for our, for our vehiclesas well that make gives me
visions of a disney worldattraction.

Ron (23:10):
Yeah, but real, real, the real thing, the real thing.

Sebastian (23:13):
But it also makes you wonder.
Disney does a great job toreplicate this, the real nature,
and you're walking in therelike this actually looks pretty
cool to the original.
Yeah, I think Cars Land atCalifornia Adventure is based on
Arches National Park and youcan see I rode through there.
I'm like this looks like CarsLand.
How good is Disney at creatingthose experiences.

Ron (23:37):
It's fascinating they are, they are.
Uh, how long have you beenofficing out of the las vegas
location?
uh, only a few months now, likeuh four or five months oh okay,
the reason I ask is you know Iwent on this solo ride.
Uh, here's the brief story.
So, uh, I took my uh b50 GSAdventure and I made a big loop

(23:59):
out of it.
My goal was to leave here fromLoveland, colorado.
I wanted to reach Seaside,california, because that's where
the old fort is, the Army Fortwhere my dad was stationed back
in the 1950s.
So both my mom and dad livedthere right after they married
and dad was in basic trainingfor the army there at Seaside

(24:21):
and then he was shipped off toAlaska from there.
But I wanted to see it inperson and I wanted to be able
to take my phone with FaceTimeand show mom and dad live, like
the little church where theyused to go to church, because
it's still there.
And so, anyway, I made it a bigloop out of it for myself.
I just went to swim by myself,went through Salt Lake City was

(24:42):
day one, then over to Reno andthen eventually over to Seaside,
and then I worked my way backthrough Las Vegas and that's
where I hit Barstow.
But anyway, that was back inMay and I was just thinking to
myself just now like if you werethere it would have been really
cool, because I stayed atHarrah's overnight.

Sebastian (24:59):
Yeah, yeah, no, I need to come and see you in
Colorado and you know we'll go.
Oh, love it.
I love that story because, youknow, when I laid out the tour
from Vegas to Sturgis, I alsowanted to go through Monument
Valley and I've done it.
Uh, you know, for a reason.
Uh, you know, my, as we'vetalked about, my dad passed away
and, uh, you know, I wanted togo there for him because he had.

(25:20):
And after he passed away, Itook his vinyl collection, uh,
to the us with me from germanyand and brought it here and he
had this one um album.
It's the best of eagles.
Oh, yeah, yeah, yeah, the coverhas the, the road they call the
forest gunpoint now wheretherest Gump stops running.
Yes, so you have this road, andthen you see Monument Valley in
the background.
And I was thinking to myselfyou know he bought this probably

(25:48):
in the late 80s and just beforethe wall came down in Eastern
Germany.
But you're looking at this,you're listening to this music
and you're looking at this cover, and at that point in time you
didn't know if you were evergoing to see it and
unfortunately he didn't see it,um, but I wanted to go for him,
so we stopped and you know thatwas one of the reasons why I
went, uh, through monumentvalley with with my friends and
and spent quite a bit of timethere, you know, at that at that
location and just, you know,remembered him and and, uh, all

(26:08):
the, all the uh great memoriesand just go there in in his, in
his honor, basically.
So that was also part of thisand that's what I like about
those trips.
And when I see our customerscoming in here, they may just
pick up a bike for a joyride,but they may pick up a bike
because there's a verysignificant reason behind it

(26:29):
that you cannot see from theoutside.
And if you suppose ridingthrough Monument Valley, it's
like oh yeah, there's some turnsand some twisties and you see
the cool red rocks and that'scool, but there's actually a
purpose behind it and you don'tsee it.
And you know we talked aboutthis last time we spoke Same in
the gym Like you don't know whythese people are there.
Are they improving their bodiesor do they do it for their

(26:50):
mental health?
And that's.
You know, it just shows thateverybody has something that we
don't know about.
And I think a little morepatience and myself included.
You know, like to develop thata bit more.
You know, a little morepatience with myself and with
other people probably goes along way nowadays.

Ron (27:06):
Yeah, oh, it really really does.
I hope I've reflected in thepodcast, yeah, a few times
anyway, that you've got to bekind to everybody.
You just don't know what thatwaiter was going through yeah,
terrible service, whatever,terrible food, whatever but you
just don't know what was beingfaced by the cook back there or

(27:29):
by this individual who's servingyou there, just going over the
top with a tip, no matter what.
I preach that all the time.
I do it myself Because, yeah,there's just a lot of hurting
people.
But looking back at us too thisis something else that I try to
relay on the podcast over andover again that if you happen to
have a motorcycle or you've gotthe capacity to rent one and

(27:51):
you've got the ability, bothmental and physical ability, to
ride it, you are lucky, you areblessed very, very much.
So, so, much, so more more thanso many other people out there
who may look successful on theoutside but they're just
drowning on the inside.
So I don't know I I, as we were, as we were talking about you

(28:11):
know my plans for the future andI want to keep the podcast
going and maybe expand on thatand stuff.
Um, I just feel like it's, it'smore than an opportunity ahead
of.
It's ahead of us.
In a way, it's almost like anobligation, Like, yeah, we're
really lucky, we're reallyblessed, we got to do something
about that to help the next guycome along, who's just, uh,

(28:34):
needs a little, who's just needsa little boost, whatever that
looks like, yeah, but well, Iwant to begin to wrap up, but I
want to ask you again and youand I had talked about this
first and I would encourage thelisteners if you haven't
listened to the first interviewfrom right at a year ago, go and
listen to that, because I'mtrying not to repeat myself too

(28:54):
much.
But what is it thatmotorcycling does for you
personally?
One of the things that you didtell me before is that when you
go for group rides or whatever,some people may be asking you,
oh, let's do the Cardo thing,let's be in communication, and
at that time you told me nope,we're not.

(29:15):
Are you still of that attitude?

Sebastian (29:16):
Do you just say no, I'm still not connected to any
fellow riders.
There's no Bluetooth in myhelmet.
It's my time to not look at myphone or be connected.
And what we started using nowfor Eagle Rider is those meta
glasses that you can put on withthe cameras in them.
So we have those for our team.
So whenever we go for rides, wecollect content now with the
cameras in it.
So we have those for our team.

(29:37):
So whenever we go for rides, wecollect, collect content now.
Wow, it does something that youknow.
You have the other cameras youcan attach to the bike.
But this puts you in the riders, in the, in the rider's seat,
and you can see what it feelslike to move this bike around.
You see my hands, you see whatI see.
Basically, if I turn my head,everything goes with it.
And, uh, with those glasses,you can obviously make phone
calls and you can do uh, textmessages and it's all turned off

(30:02):
.

Ron (30:02):
I just needed it for uh you had me going there for a minute
.
I thought you were about toturn all that stuff on that has
not changed.

Sebastian (30:11):
And to those glasses, I'm just trying to collect uh
content and to put people in theseat that I'm in, right, and so
that they can see andexperience what I see.
And uh, that hasn't changed.
And I still like to ride, youknow, for for our jobs,
obviously we ride a lot as partof the business, but then also I
enjoyed that time with myfriends.

(30:32):
You know those uh seven oreight days, including the
sturgis time that we spent thereon the road and just unplugging
and and just enjoying this.
And you know, we're flying outto uh new orleans in about four
weeks and we're riding from neworleans to daytona for bike
toberfest oh, how cool is thatbringing you know a couple of

(30:53):
our team uh, mates as well onthe on their first long ride and
just to feel what it, to seewhat it feels like to live on
that bike for three daysstraight and then just stop for
the hotel and the next morningget back on the bike and the
first morning is okay, thesecond morning is okay, third
morning kind of hurts and then,but you still don't want to stop
.
But when you stop it's going tobe a sad moment and I still

(31:14):
feel, feel this way and I leftmy bike in Sturgis and I'm very,
very fortunate that we have agreat, great team at Eagle Rider
and they were transporting itfrom Sturgis to New Orleans.
So I can now fly in and take myown bike to Big Turbo Quest and
then leave it in Orlando, andthen I don't know where it's
going to go.
Let's see where else we canship it and I'll fly out and

(31:35):
ride it to the next store, Iguess.
So that hasn't changed.
I still use it as my outlet andnow that the weather is not as
hot in Vegas, I'm actuallyriding to work and back from
work every day.
So that helps at the end of along office day to turn off the
brain and focus on somethingelse, because you have to pay
attention to everybody else.

(31:56):
Even if it's just a 15 minuteride, but it's still nicer than
being in the car and beingdistracted by, you know, carplay
and all these other things.
So I'd rather still be on abike, unplugged from the world.

Ron (32:08):
Yeah, to me I've.
Maybe I've used the expression.
It brings out my inner cowboyout on the range.
You know, I've got my steelmachine underneath me.
And in the last episode I posted, actually I reflected on I saw
this eagle two weeks ago.
It was a bald eagle.
I was riding out on the plains,actually kind of east of here

(32:29):
to the northeast, on thesouthern Wyoming and northern
Colorado out, where there's justacres and acres and acres of
just plains and the roads arefantastic, and I reflected on
how I came upon a bald eagle outthere sitting on top of a pine
tree and how that bald eaglefollowed me around and I was

(32:50):
going relatively slow because itwas on the dirt and I was
standing in the pegs and stuffand that bald eagle just
followed me.
It was great.
Then eventually swo wasstanding in the pegs and stuff
and that bald eagle justfollowed me.
It was great.
Then eventually swooped down infront of me and so in last
week's episode I tried toreflect on that and bring in a
rock and roll song that wasassociated with that too.
But yeah, I mean, I just I'm inmy going on 50.

(33:12):
Wow, well, going on 52 years ofwriting since I was a kid and
it's new every time.
I still love it.
Every single time it's great.
Yeah, I've had rides where I'vebeen freezing cold and where
I've been soaking wet, and it'sstill great.

Sebastian (33:30):
Yeah, I'd like to avoid it.
So we always put rain gear inthe saddlebag and once you have
it, you don't need it.
Yeah, of course you don't needit right?
yeah, of course you don't haveit, uh, so hopefully that that
continues and we'll have a greatride here in october uh down uh
, you know panhandle and into uhinto daytona.
So really looking forward tothat one, and then also this
weekend, because the weather isso nice, I might actually take

(33:51):
one of my smaller bikes out andgo to uh, do a red rock loop or
something like that, just justto ride for a little bit and and
then go back home.
So always happy when I get itand can get on the bike.
And I think that's the bigthing when, when our customers
come to Eagle rider, they seethat we love what we do.
Yeah, and it's not just amarketing stuff Like hey, you

(34:11):
know, this is what we do and webuild a company for riders by
riders.

Ron (34:18):
Yeah, sharing the joy it's like this makes me happy and
maybe it will make you happy too, you know, and a lot of people—
.

Sebastian (34:26):
People see right through it if it's not the case.

Ron (34:28):
Yeah, yeah.

Sebastian (34:30):
This is our reality here with all of our team
members.
You know they don't get to ridea lot because we're obviously
busy during the season and thenonce it hits off season the
weather's not as nice.
But they still love to talkabout riding and their best
rides.
And you know, when you go toour locations let's say Salt
Lake we have a GM that's beenthere I think 12 years or so and

(34:54):
he will tell you the best roads.
And he took me on a nice roadup to Park City and then down
again and around, and while wewere riding he points out all
the little waterfalls.
Oh yeah, that's really cool.
Like our guys really know inthe locations where to go.

Ron (35:11):
Yeah, yeah, that makes a big difference too.
I believe that too and I work.
I have worked very part-time inRocky mountain national park as
a tour guide and I've just seenit over and over again Tourists
will go into the national parkand they'll follow the main
roads or they'll have the littlepamphlet or whatever.
And I see it.
When I'm out there touringleading people, I'm pointing out

(35:45):
like, by the way, there was avillage right down here from the
Native Americans and we talkedthrough all of that, and they're
all just wondering like, oh,that your guides are very, very
experienced.
They know what's superinteresting that the tourists
are going to walk right by andnever have a clue.

Sebastian (36:03):
Yeah, and it's also what I found out is, when you're
riding in this group, it'sdifferent for everybody because
people are going to talk.
Did you see the cows?
Did you see this?
Did you see that?
I'm like no, but did you seethat?
No, I didn't.
It's different for everybodyand depends on where your eyes
are, hopefully on the road.
But then also take a seat leftand right, uh, and, and the ride
is different, and what Ilearned, uh, also, you know,

(36:23):
riding, for example, fromalbuquerque to santa fe, through
the mountains, through madridand then back down to santa fe.
I did the same tour, the samesame route, different way.
It looks completely differentif you go the other way yeah
that's what it's fascinating tome.

Ron (36:37):
It's a completely different experience yeah, yeah think
this day and age I mean, as wekind of begin to wrap up, this
day and age where everybody isgetting everything from their
phone the whole world's rightthere.
Right, it's instagram, it'severything else, it's the news
it's driving everybodycompletely crazy with crazy bad
stuff going on.
There's a time you just got tostep away from that stuff, right

(36:59):
, and get out there I use theexpression to go have a
conversation with your mom,mother nature, get to a great
place, stop the bike a littlebit and just listen and listen
to the wind or listen to an owlat night or whatever.
I just love that.
These machines are thetransports for that and, like I

(37:20):
said, those of us that are luckyenough to own them or those who
have the opportunity to rentand take a tour should most
definitely do that at least once.

Sebastian (37:31):
Yeah, I agree 100%.
And you know, with the bikeitself, it's not just about the
stop but it's also about thejourney.
And you know, when you seethese cars, um, when they stop
at the same lookout that you'reat and they step out of the cars
like Ooh, it's cold up here,it's been cold for 50 miles and
you just didn't notice, wedidn't.

(38:00):
We noticed because we're on thebike.
Yeah, those are, those are funmoments.
And I think, um, because you'recutting through nature and
you're becoming one with nature.
And we had this one stop,speaking of wyoming, you know,
we had those the great plainsthere, and you know we had those
cows by the, by the, by theroad, and I stopped with my,
with my buddies, I was likelet's just stop you for a second
, and it was so quiet.
And then you saw another coupleother bikers, you know, on
their way to storage or backfrom storage, just taking the
same route, and then, oncethey're gone, it's quiet again.
Yeah, it's really fascinating.

(38:22):
So sometimes you just unplugand that's what still motorcycle
is for me, still today, is thatmoment to unplug and not worry
about, uh, you know, textmessages, notifications, emails,
calls coming in, but just um,just just enjoying that for a
moment.
And somebody told me I don'tknow if I agree with it, but I
found an interesting quote.
He said happiness is just alack of information, because you

(38:45):
get up in the morningeverything's good, and then you
check, you know everything else.
It may be obviously coming inas well, but sometimes it's, you
know.
You're flooded yes, like youmentioned with bad news and, uh,
you know, or something didn'tgo through or something didn't
happen.
But if I'm on this bike and I'mjust riding, I take everything
in, I'm in this happy place, andthen as soon as you stop and
you check what's happening andyou know you see lots of great

(39:07):
messages come through, aseverybody does then it kind of
takes away from happiness for ashort period of time until you
fire it back up and you're backon the road.

Ron (39:16):
Yeah, that's true.
But yeah, well, you know, Ijust want to thank you for what
you choose to do with thiscompany, and you know the spirit
that you have being someone whogets it, and it's one thing I
guess to.
I know how it goes to having toplease the stockholders there's
that for sure but at the sametime, realizing that there's a

(39:39):
lot of people out there whoreally really may get a lot out
of this, and I'd like to givethem that opportunity.
So thanks for doing that.

Sebastian (39:49):
Of course.
No, I appreciate it and Iwouldn't be here if I wasn't
excited about what we offer.
And I believe if you focus onthe product and the experience
and your customers, the bottomline will follow.
So that takes the pressure offa little bit.

Ron (40:03):
That's it, sebastian.
Either I'm going to come seeyou or you come see me, or let's
meet in the middle somewhere.
We've got a long ride and acoffee shop or two to meet at.

Sebastian (40:11):
Yes, that sounds good .
Thank you so much, Ron.

Ron (40:14):
Thank you so much.
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