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November 22, 2021 24 min

"My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better." — Steve Jobs​

"We make a living by what we get, but we make a life by what we give." — Winston Churchill

Sheryl Plouffe is a video strategist, former Canadian TV broadcaster, and the creator of Cash In On Camera.

She has been seen by millions over the course of her twenty-five-year career in news media, has produced thousands of videos, and has broadcast over 20,000 hours of live television.

Today she shares her perspective on being a Pencil Leader and the importance of good mentors seeing the best in us along our journeys.

So make sure to tune in and take some notes. If you're ready, take out your pencils, and let's begin.

You can find more about Sheryl and what she is up to at

Your business should spend some marketing budget on a branded podcast. Here's why:

A business with a branded podcast set itself apart from the competition and stick in the minds of listeners.

According to a BBC Global News study, 'a company mentions within a branded podcast deliver 16% higher engagement and 12% higher memory encoding than the surrounding content on a show.'

Branded podcasts contribute to brand growth in a number of ways:

89% higher awareness
57% higher branded consideration
24% higher brand favorability
14% higher purchase intent

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