In this episode of the People-First Builders Podcast, I’m joined by Jeffery Forrest Jr., successor and co-owner of WPC, a family-run construction powerhouse based in Central Florida. Jeffrey shares his journey from pushing a broom on job sites at 15 to leading one of the Southeast’s premier construction management firms.
We dive into his unique career trajectory, including a fascinating stint as a professional poker player, and how those lessons in risk, adaptation, and incomplete information translate directly to the world of construction leadership. Jeffrey also opens up about the generational transition at WPC, the evolving people-first philosophy that guides their work, and how they’re navigating the ongoing labor challenges in the trades.
We explore:
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The power of starting early and learning from the ground up
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How poker taught Jeffrey about decision-making and resilience
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WPC’s shift to empowering the next generation while honoring the past
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Why construction remains a deeply rewarding, purpose-driven career
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Practical insights on hiring, talent development, and fostering a growth mindset
Join us as we share stories, insights, and lessons that bridge generations, champion the trades, and build a better future one project at a time.
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