In this episode of People First Builders, Fletcher Wimbush sits down with Sam Rockaway, Head of Sales at REDCOM Design & Construction, to unpack his remarkable journey from construction outsider to B2B sales powerhouse in the design-build space.
🔍 What You’ll Learn:
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How Sam turned a relationship-first mindset into an $8M average deal size
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The unusual way he was recruited—then left in charge when the owner moved to Italy!
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The strategies REDCOM used to scale from $25M to $70M in revenue
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Why coaches and culture were critical during rapid growth
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How REDCOM hires top talent through values-based interviews and DISC assessments
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How “fishing trips” and personal follow-ups helped Sam build a network that closed millions in deals
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Why saying no to the wrong projects became one of their most powerful growth strategies
From sales process design to culture-building and flexible work models, Sam offers a blueprint for growth that’s as much about people and purpose as it is about metrics and margins.
👷‍♂️ Ideal for leaders in construction, sales professionals, and founders scaling project-based businesses.
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