From Sales Rookie to $70M Revenue Leader: Sam Rockaway’s People-First Playbook

In this episode of People First Builders, Fletcher Wimbush sits down with Sam Rockaway, Head of Sales at REDCOM Design & Construction, to unpack his remarkable journey from construction outsider to B2B sales powerhouse in the design-build space.

🔍 What You’ll Learn:

• How Sam turned a relationship-first mindset into an $8M average deal size

• The unusual way he was recruited—then left in charge when the owner moved to Italy!

• The strategies REDCOM used to scale from $25M to $70M in revenue

• Why coaches and culture were critical during rapid growth

• How REDCOM hires top talent through values-based interviews and DISC assessments

• How “fishing trips” and personal follow-ups helped Sam build a network that closed millions in deals

• Why saying no to the wrong projects became one of their most powerful growth strategies

From sales process design to culture-building and flexible work models, Sam offers a blueprint for growth that’s as much about people and purpose as it is about metrics and margins.

👷‍♂️ Ideal for leaders in construction, sales professionals, and founders scaling project-based businesses.