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July 14, 2025 31 mins

Fletcher and Chad dive deep into one of the most critical and often overlooked challenges in scaling a commercial construction business: taking the estimating hat off the owner's head.

They explore:

  • Why owners must eventually delegate estimating to scale effectively.

  • The two main paths: grow an estimator internally vs. recruit one from a competitor.

  • Growing your own estimators: Preferred degrees, expected timeline (3–5 years), and how to differentiate between technical estimating and executive pricing strategy.

  • When to hold on to pricing and sales as an owner even after hiring an estimator.

  • Outsourcing and offshoring estimating work: what works for trades, what doesn’t for GCs, and how relationships remain key.

  • How to attract experienced talent from competitors: understanding the top 3 gripes they have—compensation, lack of influence, and burnout in “bid factories.”

  • Recruiting strategies: From warm outreach and pain-point probing to long-game relationship building with high ROI.

Key Takeaways:

  • Investing in the right estimator—whether a junior you train or a seasoned pro—can unlock millions in revenue growth.

  • Don't confuse estimating with pricing or sales. Each has a distinct role and impact.

  • Treat outsourced/offshored team members like internal staff: communicate, manage, and integrate them thoughtfully.

  • Pay and empower your estimators—they’re often your #1 revenue generator.

 

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