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April 11, 2023 37 mins

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You will hear about a fascinating artist – J. C. Leyendecker- who's illustrations epitomized the lifestyles of America in the early 20th century. Note: this will be a PG rated episode. His commercial art – primarily in magazines, became an iconic art style from the 1900's through the 1930’s.

Leyendecker was also a major influence for Norman Rockwell, one of America’s most beloved 20th century artists. You will learn of the evolution of Leyendecker's style – from the Paris art scene of the 1900’s to then reflecting the elegant lifestyle of the 1920’s that men and women strived for. But, in clever and subtle ways – his art also reflected his hidden lifestyle.
Episode markers (in mins:secs)

  • Background – J. C. Leyendecker (3:20)
  • Trip to Paris and development of style (5:05)
  • Career with Saturday Evening Post & cover themes (7:50)
  • Distinctive Leyendecker style & technique (12:10)
  • Start of Arrow Collar ads & Charles Beach as model (14:23)
  • The classic Leyendecker “look” (17:50)
  • Hidden subtext in artwork (20:05)
  • Artistic influence on Norman Rockwell (21:40)
  • Later career – late 1920’s on (26:21)
  • Start of collecting Leyendecker (27:51)
  • Movie on Leyendecker – Coded (31.29)
  • Exhibition – NY Historical Society (33:29)

Other links:

  • National Museum of American Illustration:
    • Link to J. C. Leyendecker Artwork 
    • Link to F. X. Leyendecker Artwork

I am also pleased to announce my podcasts about Amalia Kussner resulted in a biography to be published next Spring! See link here for the Amazon (on sale now).

People Hidden in History information:
Link to Leyendecker Webpage and Illustrations
Website: https://peoplehiddeninhistory.com
Direct link
Basic Website with all Episodes/All Platforms
Twitter(X)/Instagram: @phihpod
Mastodon: @phihpod@historians.social

Image credit:  J. C. LEYENDECKER (1874-1951) , COUPLE IN BOAT - ARROW COLLAR AD , 1922, oil on canvas , 20 1/2 x 29 ½ , Arrow Collar advertisement 

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