Description: Podcasting might have started as an online-only space, but these days, it’s stepping out into the real world. Live events, conventions, and meetups are popping up everywhere, bringing creators and audiences together like never before. But the reality is podcasting and live events can feel like completely different worlds. How do you bring them together in a way that feels natural and actually works?
That’s where Norma Jean Belenky comes in. As the former Head of Events at Podbean, Norma focused on finding the sweet spot between these different worlds. With a knack for transforming challenges into unforgettable moments, she’s brought her expertise to everything from virtual summits to large-scale events, always focusing on creating meaningful connections.
In this episode, Norma explores what makes live events such a powerful addition to podcasting, how to pull them off successfully, and why a little chaos can actually be a good thing. She dives into guest booking, event planning, and the unique energy of live content - sharing how to foster authentic engagement that resonates with audiences long after the event is over.
Timestamps:
(2:40) — Norma’s eclectic career history and path to podcasting
(3:40) — First events at Podbean
(5:28) — Tips for guest outreach
(9:08) — Norma describes the crossover between podcasting and live events
(11:47) — Constructing an event from beginning to end
(16:17) — Challenges and hurdles within live events
(22:05) — How live events foster audience connection
(24:22) — Advice for aspiring event planners in podcasting
(25:21) — The future of podcasting events and industry trends
Norma Jean Belenky on LinkedIn
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