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April 30, 2025 34 mins

Fostering IDEAs, Innovation, and Expansion in the Wiregrass with Lynne Firmin George

On this episode of People-ing with Purpose, we’re excited to welcome Lynne Firmin George, the Director of IDEA Bank at Troy University. Drawing from her extensive experience in sales, service, marketing, and operations, Lynne plays a pivotal role in nurturing student entrepreneurs and driving innovation within the Troy University community. 

This episode dives into key insights about entrepreneurship, workplace culture, and the traits needed to thrive in today’s business landscape. Here’s what you can look forward to:

  • The Realities of Building a Business  

Lynne shares why adaptability, perseverance, and positivity are essential traits for entrepreneurs and how understanding the time investment helps students prepare for the challenges of running a business. Hear why she believes "failure is a data point" and how it drives growth.

  • Work Culture and Gen Z in the Workforce  

We explore what motivates young professionals, from their need to feel impactful to their desire for meaningful relationships at work. Learn what Gen Z looks for in employers, how they challenge the status quo, and why casual work environments resonate with them.

  • The Evolving Definition of Networking  

Lynne discusses how networking is less about formal handshakes and more about meaningful conversations and leveraging connections. Hear practical advice on how students and young professionals can build valuable networks through everyday interactions, like advising meetings.

  • The Value of Hands-On Experience  

Discover how the IDEA Bank connects students with real-world opportunities, particularly graphic design students working with businesses, and why these experiences are unmatched in preparing for future careers.

Whether you’re an aspiring entrepreneur, a business leader, or curious about how work culture is evolving, this episode is packed with valuable insights. Lynne provides actionable advice for fostering innovation, creating meaningful connections, and building resilience in business.

🎧 Tune in now to learn, grow, and be inspired!  

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