Make It Visible
You’re full of amazing coaching skills, ideas, and a desire to make a difference, but marketing your coaching biz isn’t your thing? Meet Michelle, your new business bestie who knows exactly how to help coaches like you get seen, get heard, and get paying clients. This is where your voice (literally and figuratively) becomes visibility and visibility becomes clients. No more feeling invisible. Let’s make marketing easy-peasy and magical.
Episodes
If you usually go quiet during the holidays… this one's for you.
Whether you're a coach who's ready to rest, reflect, or just hide from your to-do list, there’s a way to stay visible without burning out or feeling like you have to launch a Black Friday sale just to be relevant.
In today’s episode, I’m sharing 5 simple, effective holiday marketing strategies you can use to stay front-of-mind with your audience—with...
That beautiful coaching certificate? It’s not a client magnet on its own.
In this episode, I’m breaking down the 3 biggest blocks keeping newly certified coaches from building a profitable business—and how to overcome them without the overwhelm.
You’ll learn:
- Why “traffic” is your real problem (and how to fix it)
- How to stop offering free sessions and start coaching paying clients
- The real reason your offer isn’t selling (even if it...
You’ve probably heard this one before:
“My clients are women in career transition, so I should be on LinkedIn… right?”
Not so fast, coach.
In this episode, I’m breaking down one of the biggest myths I hear from life, career, and leadership coaches — the belief that your audience is only on LinkedIn because of their job title.
Your dream clients are humans first, professionals second.
They hang out at book clubs, soccer fields...
Still passing out business cards like it’s 1995?
If you’re a new coach trying to get clients, here’s the hard truth: business cards aren’t the tool that’ll build your business.
But there is something better—and it starts with how you talk about what you do.
In this episode, I’ll walk you through:
- Why business cards aren’t helping you get clients
- What to do instead to create real connection
- A better way to start conversations that le...
So you’re building your coaching biz and wondering…
“How do I actually launch something?”“What tools do I really need?”“When’s the best time to host a masterclass?”“Do I need social media to get clients?”
In this episode, I’m pulling back the curtain on the 3 biggest lessons I learned from launching my group coaching program — and what I’d absolutely do differently if I were starting from scratch.
Whether...
You know how to coach anyone through anything…
But when it comes to building your business, your coaching skills might actually be working against you.
In this episode, I’m revealing 3 sneaky ways self-coaching is keeping you stuck — and how to flip it so you can stop spinning and start signing clients.
💛 Grab the free guide: A Simple 3-Step Guide Every Female Life Coach Needs to Stand Out, Attract Clients, and Build a Business
...
Doors are open this week for Coaching Biz Builder — my 8-week roadmap for new life coaches to go from “I’m trying to figure this out” to signing clients with clarity and confidence.
Enrollment is open for a few days only → Join Coaching Biz Builder
If more information were the answer, you’d be booked out by now. Between Facebook groups, YouTube, free downloads, and ChatGPT, you’ve collected a mountain of tips—but still fee...
If you’ve ever thought, “Maybe if I give away some free sessions, people will see the value and sign up…” — this episode is for you.
Free sessions don’t create paying clients.
They create freebie seekers, drain your confidence, and leave you wondering if coaching can ever be a real business.
In this episode of the Make It Visible Podcast, I’m breaking down why free sessions don’t work and what you should be doing instead if you want t...
One of the biggest struggles new coaches face is the chicken-and-egg problem: How do I charge for coaching when I don’t have testimonials yet?
And how do I get testimonials if I haven’t charged anyone?
In this episode of Make It Visible, I’m breaking down 3 ways to prove your credibility and authority even if you don’t have a single client success story yet. Because yes — you can confidently charge $5K without a wall of testimonials...
Most life coaches struggle in the beginning — not because they’re bad at coaching, but because of three sneaky mistakes that quietly block discovery calls and paying clients.
In this episode, I’ll break down:
- Why calling yourself a life coach is too broad and keeps clients confused
- The comparison trap that makes your offer feel less valuable than other coaches
- How fuzzy messaging kills sales — and what to say instead so people book...
If you’ve been doing all the things to grow your coaching business—but still feel like something’s missing—this episode will help you understand why.
In today’s episode, I’m sharing the real reason so many life coaches feel stuck, overwhelmed, or scattered in their business-building journey.
It’s not about a lack of effort. It’s not even about talent.
It’s that most new coaches are operating with isolated pieces of a much bigger syste...
Stuck in ‘almost ready’ mode?
80% there, but holding back because you think you need one more thing before you tell the world about your coaching offer?
Inside this episode, you’ll learn:
✔️ The hidden cost of waiting until you feel “ready”
✔️ Why clarity only comes after action (and not before)
✔️ My simple 3-step approach to announce your offer, sketch a starter package, and refine it as you go
✨ Action Step: Write your a...
You’ve probably heard two extremes:
👉 “Of course you need a website!”
👉 “Forget the website, just get clients!”
So… which one is true for you?
In today’s episode, we’re spilling the tea on the real truth about websites for coaches. (Spoiler: your website isn’t the problem. The real question is: are you actually ready for one?)
Here’s what you'll learn from this episode:
- Why your website might be acting like a digi...
Summer’s heating up—and so is the pressure to “keep showing up” in your business. But what if visibility didn’t mean being everywhere, all the time?
In this kickoff episode of Coffee & Coaching, Michelle shares a simple, stress-free plan to stay visible, relevant, and client-attracting during the busiest, beachiest months of the year.
You’ll learn:
- The #1 mistake coaches make with summer visibility
- How to pick your “anchor pla...
If you've ever launched a course, membership, or coaching offer—you already know it’s way more than “build it and they will come.”
In this episode, I’m taking you behind the scenes of my most recent launch for Signature Talk Academy—and I’m breaking down the real story: the good, the bad, and the totally LOL.
You’ll hear what worked, what didn’t, what totally threw me off (hello fractured foot 😅), and why I keep launching the w...
Not all visibility is created equal.
If you’ve ever wondered whether saying “yes” to a podcast guest spot is actually worth it—or felt unsure about paying to be on someone else’s platform—this episode is for you.
I’m breaking down 5 must-ask questions before applying to be on any show… because real visibility isn’t just about being everywhere.
It’s about showing up in the right rooms with the right message for the...
Ever feel like you're doing all the things—posting on social, networking, launching offers—and still wondering... when am I actually going to land a client?
You’re not alone.
In this episode of Make It Visible, I’m breaking down the REAL timeline behind signing your first (or next) coaching client. Whether you're just getting started or in a slow season, this will give you clarity, confidence, and a strategy to move forward...
If you’ve ever wondered “How do I land paid speaking gigs when I don’t have an audience, connections, or experience?” — girl, I’ve got you.
In this episode of Make It Visible, I’m pulling back the curtain and sharing exactly what I’d do if I had to start from scratch.
No guesswork, no fluff — just real, practical steps to help you get booked and paid to speak.
Here's what you'll learn from this episode:
- Why cla...
Today, I’m joined by the wonderful, fabulous, and creative Elizabeth Toller—aka Beth—your quirky guide to living a more creative life!
Elizabeth’s calling is to be of service to others, and she does that through her work as an Intuitive Life Coach, psychic medium, tarot card reader, and Reiki healer. She also speaks on The Power of the Personal Project, a creative strategy designed to elevate your life, business, and art.
Through her...
Starting a Facebook group sounds like a great way to build a community and attract coaching clients—but is it the right move for YOUR business? 🤔
In this episode of Make It Visible, I break down exactly when you should (and shouldn't) start a Facebook group.
If you’re wondering whether a group will help grow your coaching business, or just become another time-consuming task with low engagement, this episode is for you...
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