Randall Chinchilla of Coty Marketing on Earned Media and Influencers

If you’ve ever sat in a salon chair and breathed in the oddly comforting smell of professional salon products while the stylist snips away to the new and improved you, you’ve practically shaken hands with this episode’s interviewee.

Randall Chinchilla started his career at Cadbury Schweppes and later spent almost two decades at Procter & Gamble before making his foray into the world of professional salon product influencers. Throughout his years in the influencer marketing industry, he’s used earned and owned media to reach customers in unique and authentic ways for Coty marketing.

So grab your OPI polish for an at-home mani-pedi, turn up the volume, and learn how Randall uses influencers to make Coty’s brands household names both at home and in the salon.