The Super Bowl isn’t just a game—it’s the biggest marketing event of the year. Brands pay a staggering $8 million for a 30-second ad, and artists perform for free on the biggest stage in the world. But why?
In this episode, I break down:
- Why brands willingly spend millions on Super Bowl ads
- The marketing psychology behind high-budget commercials
- How artists like Rihanna and The Weeknd turn their halftime show into massive profits
- The viral effect of Super Bowl marketing and how you can apply it to your business
- How brands like Coinbase leveraged a simple QR code to drive record-breaking engagement
Key Takeaways:
- The Super Bowl is not just about entertainment—it’s a marketing goldmine.
- Businesses bet on data-backed ROI, not just exposure.
- You don’t need $8 million—you can create your own “Super Bowl moment” by testing content and tapping into emotions.
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