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July 29, 2025 40 mins

Brian is the Fractional CTO and Technical Advisor at Summit Labs, where he helps non-technical founders and leaders who struggle with understanding and scaling their software projects to build simple, scalable solutions that serve their business goals effectively.


In this episode, you’ll learn:→ How to simplify over-engineered software for better scalability→ The importance of clarity and communication between technical and non-technical teams→ Strategies to position yourself as a trusted personal brand in the tech space


📝 Get your next 30 days of content at: https://Zenpost.com


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CONNECT WITH BRIAN🌐 Website: https://brianchildress.co/💼 LinkedIn: https://www.linkedin.com/in/brian-childress/📹 YouTube: https://www.youtube.com/channel/UCmD-rAfsHivKp7So9BSJSBg


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CONNECT WITH DAVE🌐 Website: DavePolykoff.com📹 YouTube: youtube.com/@davepolykoff💼 LinkedIn: linkedin.com/in/dave-polykoff/📸 Instagram: instagram.com/davepolykoff🎵 TikTok: tiktok.com/@davepolykoff👤 Facebook: facebook.com/davidpolykoff🐦 X/Twitter: x.com/DavePoly


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00:00 - Introduction: From Non-Technical Founders to Simplified Software Solutions

01:00 - The Role of a Fractional CTO: Simplifying Tech for Business Growth

03:20 - Common Challenges Non-Technical Founders Face in Software Projects

06:10 - How Over-Engineering Hurts Startups and What to Do Instead

08:40 - Brian's Journey: From Software Engineer to Fractional CTO

12:00 - The Power of Simplicity: Scaling Software by Removing Complexity

15:30 - Why Most Founders Hire Developers Too Early (And How to Avoid It)

18:10 - Content Creation for Personal Brands: Brian's LinkedIn Strategy

21:50 - Real-Life Case Studies: Fixing Over-Built Software to Launch Faster

24:00 - How to Build Authentic Content for LinkedIn Without Overthinking

27:20 - The Importance of Clarity for Non-Technical Leaders in Tech Projects

30:00 - Brian's Approach to Building Trust Through Storytelling and Simplicity

33:00 - How to Use Mini Case Studies to Attract Ideal Clients

36:10 - Brian's Mastermind for Non-Technical Founders: Collaboration and Guidance

38:00 - Final Takeaways: Why Simplicity is the Key to Scalable Software

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