How Embracing Your Brand DNA Can Attract Your Ideal Clients | Mike Perry

Mike Perry is the Founder and Chief Creative Officer at Tavern, a branding and advertising creative agency. He helps brands that struggle to connect with their heritage and establish a strong brand identity to craft their brand DNA and implement it into their marketing strategies for authentic and timeless branding.

In this episode, you’ll learn:

→ How to identify and stay true to your brand DNA while growing your personal brand

→ The importance of integrating your personality and core values into your marketing strategy

→ Strategies for ensuring brand authenticity by avoiding trend-chasing and focusing on heritage

🧰 My Gear: https://davepoly.com/toolbox

📬 Newsletter: https://davepoly.com/newsletter

🎓 Pod Guest Course: https://davepoly.com/pod-guest-blueprint

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CONNECT WITH MIKE

🌐 Website: https://tavern.agency/

📸 Instagram: https://tavern.agency/

💼 LinkedIn: https://vimeo.com/user184502365

📹 YouTube: https://vimeo.com/user184502365

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CONNECT WITH DAVE

🌐 Website: DavePolykoff.com

📹 YouTube: youtube.com/@davepolykoff

💼 LinkedIn: linkedin.com/in/dave-polykoff/

📸 Instagram: instagram.com/davepolykoff

🎵 TikTok: tiktok.com/@davepolykoff

👤 Facebook: facebook.com/davidpolykoff

🐦 X/Twitter: x.com/DavePoly

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00:00 Introduction to Personal Brand Blueprint Podcast

01:31 Mike Perry’s Background and Role at Tavern

09:00 The Journey to Crafting a Brand’s DNA

13:12 How Trend-Chasing Can Damage Authentic Branding

23:20 Examples of Successful and Unsuccessful Brand Strategies

31:23 Process for Discovering and Protecting Brand DNA

45:07 The Role of Brand DNA in Personal Content Creation

49:36 Actionable Steps for Creating a Personal Brand Document

This episode will equip coaches, consultants, and agency owners with actionable insights for building a personal brand that attracts ideal clients and fosters genuine connections by remaining true to their core values and identity.