How To Stand Out In Your Industry and Earn Attention | Matthew Lesko

Ready to grow your personal brand? Book a discovery call with me here 👉https://davepoly.com/discovery-call

On today’s episode of Personal Brand Blueprint, Dave Polykoff sits down with Matthew Lesko to talk about the power of authenticity and visual identity in building a memorable personal brand.

Matthew Lesko is the owner of Lesko.com, famously known as the "King of Free Money," where he helps entrepreneurs, especially those looking for financial resources, who struggle with accessing traditional funding sources to uncover government grants and opportunities that can fuel their ventures without financial burden.

In this episode, you’ll learn: →  How embracing your weirdness can be your personal branding superpower→  The evolution and importance of strong visual identities in personal branding →  Insights into finding and utilizing government grants effectively for entrepreneurs

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🧰 FREE RESOURCES

• Personal Brand Blueprint Newsletter:https://davepoly.com/pbb-newsletter

• The Personal Brand Launch Kit:https://davepoly.com/launch-kit

• Book a Discovery Call With Me:https://davepoly.com/discovery-call

✦✦✦⏰ TIMESTAMPS

00:00 Introduction to Podcast Episode with Matthew Lesko

00:26 Matthew's Approach to Personal Branding and Visual Identity

03:39 Overcoming Failures and Finding Happiness in Business

05:01 The Emergence of the Question Mark Suit and Its Impact

10:03 Discovering and Applying Authenticity in Personal Branding

17:23 Government Grants: Myths and Realities for Entrepreneurs

25:28 Building a Community-driven Personal Brand Model

35:29 Conclusion and Final Thoughts

✦✦✦🔗 CONNECT WITH MATT

🌐 Website:https://lesko.com

💼 LinkedIn: https://www.linkedin.com/in/lesk0/

👤 Facebook: https://www.facebook.com/leskomatthew247/

🐦 X/Twitter:https://x.com/LeskoMatthew

📹 YouTube: youtube.com/@asklesko

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🔗 CONNECT WITH DAVE

🌐 Website: DavePolykoff.com

📸 Instagram: instagram.com/davepolykoff

💼 LinkedIn: linkedin.com/in/dave-polykoff/

🎵 TikTok: tiktok.com/@davepolykoff

👤 Facebook: facebook.com/davidpolykoff

🐦 X/Twitter: x.com/DavePoly

📹 YouTube: youtube.com@davepolykoff

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🎙 ABOUT THE PODCAST

The Personal Brand Blueprint podcast engages in conversations with business professionals who are actively investing in their personal brand. Through these interviews, we gain insights into the methods, resources, and underlying beliefs contributing to their career success.