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May 20, 2025 45 mins

Shaurya is the Founder of HerculeanSEO.com, where he helps growth-focused coaches, consultants, and agency owners who struggle with low website visibility and inconsistent lead flow to outrank their competition and attract high-quality, organic traffic using advanced backlink and SEO strategies.


In this episode, you’ll learn: 


→ How to leverage strategic link building to boost your personal website’s Google ranking

→ Common mistakes in SEO and backlinking that are costing coaches, consultants, and agencies valuable leads

→ Proven outreach frameworks to organically and strategically earn high-authority backlinks that grow your personal brand


📝 Get your next 30 days of content at: https://Zenpost.com


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CONNECT WITH SHAURYA

🌐 Website: herculeanseo.com

📹 YouTube: youtube.com/@shauryajain675

💼 LinkedIn: linkedin.com/in/shaurya-a-jain-11a777285/?originalSubdomain=in

📸 Instagram: instagram.com/shauryajain123

👤 Facebook: facebook.com/shaurya.jain.186/

🐦 X/Twitter: x.com/iSEMSpecialist/with_replies


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CONNECT WITH DAVE

🌐 Website: DavePolykoff.com

📹 YouTube: youtube.com/@davepolykoff

💼 LinkedIn: linkedin.com/in/dave-polykoff/

📸 Instagram: instagram.com/davepolykoff

🎵 TikTok: tiktok.com/@davepolykoff

👤 Facebook: facebook.com/davidpolykoff

🐦 X/Twitter: x.com/DavePoly


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00:00 Introduction to Personal Brand Blueprint podcast

02:21 Demystifying SEO: Content vs. Backlinks

04:39 How Websites Naturally Acquire Backlinks

06:11 Shaurya’s Origin Story Breaking into SEO

08:46 Early Link Building Tactics and the Shift to Paid Links

13:28 Outdated vs. Modern Link Building Strategies

17:44 How to Evaluate “Authority” in Potential Backlink Sites

24:09 Spotting Fake Authority and Avoiding Bad Backlinks

29:28 The Step-by-Step Outreach Process for Acquiring Backlinks

32:45 Where Should Your Links Point—Homepage vs. Service Pages?

34:08 Organic Link Acquisition—Podcasts & Journalism Opportunities

37:44 Case Study: Ranking a Plagiarism Checker SaaS with Link Building

40:14 Lead Magnets, Free Tools, and Assets to Attract Links

42:35 The #1 Thing to Remember About Backlink Strategy

43:23 How to Connect with Shaurya and Herculean SEO

44:29 Final Thoughts & Subscribe for More Personal Brand Growth Strategies


Perfect for coaches, consultants, and agency owners looking to take their online presence and lead generation to the next level!

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